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Become A Community Relations Internship

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Working As A Community Relations Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $47,755

    Average Salary

What Does A Community Relations Internship Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Community Relations Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Community Relations Internship Career Paths

Community Relations Internship
Account Executive Sales Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Event Coordinator Marketing Specialist Communications Manager
Community Relations Manager
7 Yearsyrs
Marketing Assistant Senior Account Executive Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Event Coordinator Program Manager Deputy Director
Director Of Public Affairs
8 Yearsyrs
Community Relations Specialist Communications Specialist Public Relations Manager
Director Of Publications Marketing
5 Yearsyrs
Account Manager Marketing Director Event Manager
Director Of Special Events
5 Yearsyrs
Marketing Coordinator Event Manager
Events Marketing Manager
5 Yearsyrs
Account Manager Property Manager Communications Manager
Internal Communications Manager
9 Yearsyrs
Marketing Assistant Marketing Communications Manager Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Public Relations Coordinator Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Office Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Public Relations Coordinator Public Relations Consultant Public Relations Director
Media Relations Director
5 Yearsyrs
Office Manager Program Coordinator Communications Coordinator
Media Relations Manager
5 Yearsyrs
Production Assistant Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Community Relations Specialist Communications Director Public Relations Consultant
Public Information Officer
6 Yearsyrs
Production Assistant Producer Managing Editor
Publications Manager
5 Yearsyrs
Account Executive Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Coordinator Marketing Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Community Relations Internship Demographics

Gender

Female

68.4%

Male

30.2%

Unknown

1.4%
Ethnicity

White

63.6%

Hispanic or Latino

14.0%

Black or African American

11.3%

Asian

7.4%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

53.7%

French

12.4%

Mandarin

4.1%

Greek

3.3%

Chinese

3.3%

Arabic

3.3%

Korean

2.5%

Portuguese

2.5%

German

2.5%

Thai

1.7%

Cantonese

1.7%

Japanese

1.7%

Hebrew

1.7%

Tagalog

0.8%

Vietnamese

0.8%

Lakota

0.8%

Hindi

0.8%

Finnish

0.8%

Bengali

0.8%

Urdu

0.8%
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Community Relations Internship Education

Schools

Michigan State University

7.7%

Temple University

6.8%

University of Iowa

6.3%

University of Central Florida

6.3%

Florida State University

5.8%

Belmont University

5.3%

George Washington University

4.8%

Virginia Commonwealth University

4.8%

Southern Illinois University Edwardsville

4.8%

Howard University

4.8%

Towson University

4.8%

University of Arizona

4.8%

Santa Clara University

4.3%

University of Florida

4.3%

Indiana University of Pennsylvania

4.3%

University of Pittsburgh -

4.3%

San Jose State University

3.9%

West Virginia University

3.9%

University of Connecticut

3.9%

University of Louisville

3.9%
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Majors

Communication

21.0%

Kinesiology

15.2%

Public Relations

14.1%

Business

11.9%

Marketing

10.7%

Journalism

4.7%

Management

3.5%

Political Science

2.1%

English

1.8%

Business Communications

1.8%

Psychology

1.5%

Sociology

1.5%

Journalism And Mass Communications

1.5%

International Relations

1.4%

Law

1.3%

Hospitality Management

1.3%

Public Health

1.2%

Agricultural Public Services

1.2%

Finance

1.2%

Public Administration

1.1%
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Degrees

Bachelors

68.9%

Masters

20.1%

Other

7.2%

Associate

1.4%

Certificate

1.1%

Doctorate

1.1%

License

0.1%
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Community Relations Internship Videos

Day In The Life – Intern

Job + Internship Advice | Assert Your Value

CEO Lloyd Blankfein Shares Career Advice With Summer Interns

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Top Skills for A Community Relations Internship

  1. Community Relations Department
  2. Special Events
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Activated Community Relations department initiatives during game days.
  • Assisted Community Relations Executive with writing press releases, promoting new exhibits and coordinating special events.
  • Organized press releases/ helped organize media events.
  • Coordinate player appearances based on schedule and availability.
  • Compiled contact information of local organizations that assist immigrant populations for event outreach purposes and confirmed attendance prior to event.

How Would You Rate Working As a Community Relations Internship?

Are you working as a Community Relations Internship? Help us rate Community Relations Internship as a Career.

Top Community Relations Internship Employers

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Jobs From Top Community Relations Internship Employers

Community Relations Internship Videos

Day In The Life – Intern

Job + Internship Advice | Assert Your Value

CEO Lloyd Blankfein Shares Career Advice With Summer Interns

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