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Become A Community Relations Manager

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Working As A Community Relations Manager

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $104,140

    Average Salary

What Does A Community Relations Manager Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Community Relations Manager

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Community Relations Manager jobs

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Community Relations Manager Career Paths

Community Relations Manager
Marketing Representative Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Program Manager Marketing Director
Brand Director
11 Yearsyrs
Event Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Community Relations Director Development Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Communications Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Public Affairs Manager Public Relations Manager
Director Of Publications Marketing
6 Yearsyrs
Marketing Consultant Director Of Communications And Marketing
Executive Director, Marketing
10 Yearsyrs
Marketing Director Director Of Sales And Marketing
General Manager
7 Yearsyrs
Operations Director Managing Director
Head Of Marketing
6 Yearsyrs
Development Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Senior Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Program Manager Marketing Manager
Marketing Director
7 Yearsyrs
Development Manager Senior Product Manager
Marketing Lead
6 Yearsyrs
Communications Director Marketing Consultant
Marketing Manager
6 Yearsyrs
Event Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Marketing Consultant Marketing And Communication Consultant
Marketing Strategist
6 Yearsyrs
Communications Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Community Relations Director Business Developer
Senior Manager Of Marketing
9 Yearsyrs
Senior Manager Vice President, Business Development
Senior Vice President Of Marketing
12 Yearsyrs
Marketing Director Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Public Relations 2.6 years
Top Employers Before
Internship 7.4%
Manager 5.2%
Top Employers After
Consultant 6.3%
Manager 5.1%
Director 3.2%

Community Relations Manager Demographics

Gender

Female

69.9%

Male

28.3%

Unknown

1.8%
Ethnicity

White

81.7%

Hispanic or Latino

9.7%

Asian

6.2%

Unknown

1.7%

Black or African American

0.6%
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Languages Spoken

Spanish

70.4%

Portuguese

7.0%

French

7.0%

German

2.8%

Arabic

2.8%

Italian

2.8%

Somali

1.4%

Japanese

1.4%

Hmong

1.4%

Dakota

1.4%

Thai

1.4%
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Community Relations Manager Education

Schools

University of Phoenix

13.8%

San Jose State University

6.6%

New York University

6.1%

George Washington University

6.1%

University of Florida

6.1%

Michigan State University

5.0%

Arizona State University

5.0%

University of Oregon

5.0%

Northern Arizona University

4.4%

Kent State University

4.4%

Howard University

4.4%

Syracuse University

3.9%

Virginia Commonwealth University

3.9%

Webster University

3.9%

West Virginia University

3.9%

University of Washington

3.9%

Cleveland State University

3.9%

University of Akron

3.3%

Northwestern University

3.3%

Eastern Michigan University

3.3%
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Majors

Business

23.8%

Communication

16.3%

Marketing

9.1%

Journalism

6.5%

Public Relations

6.4%

Management

5.4%

Political Science

4.7%

English

3.4%

Kinesiology

3.2%

Psychology

3.0%

Public Administration

2.6%

Education

2.3%

Elementary Education

2.1%

Fine Arts

1.8%

Business Communications

1.8%

Nursing

1.7%

Social Work

1.6%

Writing

1.5%

Human Resources Management

1.5%

Agricultural Public Services

1.4%
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Degrees

Bachelors

50.0%

Masters

27.1%

Other

14.4%

Certificate

3.4%

Associate

3.0%

Doctorate

1.3%

Diploma

0.5%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Community Relations Manager Salaries

Job Title Company Location Start Date Salary
Communications and Campus Relations Manager The City University of New York New York, NY Jan 03, 2011 $62,665
Manager of External Relations and Communications ENEL Green Power North America, Inc. Andover, MA Oct 01, 2014 $55,000 -
$65,000
Communications & College Relations Manager The City University of New York New York, NY Jan 03, 2011 $55,000
Community Relations Manager Law Offices of Mary Carmen R. Madrid-Crost Chicago, IL Sep 03, 2015 $53,699
Community Relations Manager Madrid Crost Law Group Chicago, IL Sep 28, 2015 $53,518
Community Relations Marketing Manager CHME, Inc. Foster City, CA Jun 07, 2012 $50,939 -
$69,555
Community Relations Marketing Manager CHME, Inc. Foster City, CA Jun 21, 2013 $50,648 -
$69,202
Community Relations Marketing Manager CHME, Inc. Foster City, CA Oct 28, 2013 $50,648 -
$69,202
Manager, Community Relations Padres L.P. San Diego, CA Aug 23, 2015 $49,275
Manager, Community Relations Padres L.P. San Diego, CA Nov 28, 2011 $45,261
Manager, Community Relations Padres L.P. San Diego, CA Aug 23, 2012 $45,261
Fund Development/Community Relations Manager Lighthouse Counseling and Family Resource Center Lincoln, CA Oct 01, 2010 $44,766

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Top Skills for A Community Relations Manager

CommunityRelationsActivitiesSpecialEventsPressReleasesCommunityEventsCustomerServiceBookSigningsCompanyWebsiteCommunityPartnersCommunityOrganizationsLocalCommunityTwitterEventPlanningHumanResourcesCommunityInvolvementCommunityLeadersExternalCommunicationsAnnualReportBusinessDevelopmentSuperviseCommunityEngagement

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Top Community Relations Manager Skills

  1. Community Relations Activities
  2. Special Events
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Directed and coordinated digital and print communications, marketing, promotional, and community relations activities.
  • Organized volunteers, coordinated special events, and implemented community outreach programs.
  • Created content and took photographs for Library s quarterly newsletter, Links, press releases, press room / website.
  • Represented Crisis Clinic by attending job fairs, community events, and information booths.
  • Demonstrate superior customer service by coordinating patient flow and problem solving.

Top Community Relations Manager Employers

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Community Relations Manager Videos

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