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Community relations representative skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Dr. Donna Weimer,
Dr. Donna Weimer
Below we've compiled a list of the most critical community relations representative skills. We ranked the top skills for community relations representatives based on the percentage of resumes they appeared on. For example, 15.2% of community relations representative resumes contained community relations as a skill. Continue reading to find out what skills a community relations representative needs to be successful in the workplace.

15 community relations representative skills for your resume and career

1. Community Relations

Community Relations refers to the relationship-building strategies companies use with surrounding communities. These relationships are often mutually-beneficial, where a company will support local organizations and communities and receive a stronger customer basis. This differs from public relations, as the focus of community relations is building relationships and goodwill within a community rather than presenting a company's work to the public.

Here's how community relations representatives use community relations:
  • Worked with the Director of Community Relations to implement community outreach programs including grass roots education and regional relationship management.
  • Co-developed an integrated management system for community relations department utilizing systems from safety and environmental departments.

2. Patients

Here's how community relations representatives use patients:
  • Facilitated the admission process of incoming patients.
  • Communicate routinely with social service staff and/or discharge planners relative to potential home care patients.

3. Community Organizations

Community organizations refers to a form of social or volunteer work that focuses on bettering a community. This may be a community defined by geographic boundaries or by a person's racial or sexual identity. These organizations are often nonprofits that help groups of people affected by natural disasters or hate crimes.

Here's how community relations representatives use community organizations:
  • Researched and provided environmental information and other civic concerns to community organizations, city, state and federal agencies.
  • Attended community organization meetings to provide assistance and information of city services and operations.

4. Communicate Issues

Here's how community relations representatives use communicate issues:
  • Identify cultural issues regarding current and potential members and communicate issues to management.

5. Medicaid

Here's how community relations representatives use medicaid:
  • Educate facilities, and staff on proper hospice criteria and Medicare/ Medicaid regulations.
  • Educated referral sources on the hospital's services, Medicaid guidelines, appropriate psych/cd referrals and inpatient issues.

6. Community Outreach

Here's how community relations representatives use community outreach:
  • Increased marketing and exposure of organization through relationship building, event planning and community outreach.
  • Planed and coordinated public education and communication efforts to increase community outreach.8.

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7. Business Relationships

Here's how community relations representatives use business relationships:
  • Developed business relationships by making effective sales contacts and presentations.
  • Established leads and close new business relationships with potential clients and community partners.

8. Business Partnerships

Here's how community relations representatives use business partnerships:
  • Develop early and appropriate hospice referrals by initiating, securing and sustaining business partnerships with referral sources throughout large territory.

9. Marketing Presentations

Here's how community relations representatives use marketing presentations:
  • Conduct marketing presentations to increase effectiveness in establishing rapport, assessing individual needs, and communicating product/benefit features and differences.
  • Generated interest in the school's programs through the development of targeted marketing presentations.

10. Home Health

Here's how community relations representatives use home health:
  • Act as a resource person and educator to all potential referral sources for the home health agency.
  • Provided the community with pertinent and educational information on home health care and hospice services.

11. Rehabilitation

Here's how community relations representatives use rehabilitation:
  • Grow and manage existing relationships in assigned territories with physicians, hospitals, skilled nursing and rehabilitation facilities and assisted livings.
  • Provided services at Cedar Lane Rehabilitation Center in Waterbury, Connecticut, a facility for individuals with Traumatic Brain Injury.

12. Cultural Issues

Here's how community relations representatives use cultural issues:
  • Identify cultural issues regarding current and potential members, and mediate matters with management collaboration.

13. Community Events

Community events are the events scheduled within the community.

Here's how community relations representatives use community events:
  • Participated with appropriate organizations/associations and attended/sponsored meetings and community events.
  • Developed, conducted and interacted in community events throughout Maryland focused on increasing awareness of the managed care concept.

14. Mental Health

Mental health is the state of wellbeing in which an individual can cope with the regular stresses and tensions of life, and can work productively without having any emotional or psychological breakdown. Mental health is essential for a person of any age and helps them make the right decisions in their life.

Here's how community relations representatives use mental health:
  • Provided training to educate existing referral base on issues regarding mental health and inpatient treatment services.
  • Increased implementation of evidence-based practices and assessment tools for the treatment of traumatized children in public mental health agencies statewide.

15. Event Planning

Here's how community relations representatives use event planning:
  • Coordinate event planning which entails scheduling conferences/meetings, registering participants, arranging for dietary needs, and reserving conference space.
  • Participated in event planning activities such as volunteer coordination, information gathering, and managing diverse tasks.
top-skills

What skills help Community Relations Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on community relations representative resumes?

Dr. Donna Weimer

Chairperson of the Department of Communication, and Theater Arts at Juniata, Juniata College

Presentation Skills; Writing; Understanding of Audience and Media Platforms.

What hard/technical skills are most important for community relations representatives?

Dr. Donna Weimer

Chairperson of the Department of Communication, and Theater Arts at Juniata, Juniata College

Problem Solving; Organization of Information into Story packets; creative design in Social Media.

What community relations representative skills would you recommend for someone trying to advance their career?

Annemarie FranczykAnnemarie Franczyk LinkedIn profile

Associate Professor, Buffalo State College

No one location is better than the rest. The wider the graduates cast their nets, the luckier they will be in landing a job.

What type of skills will young community relations representatives need?

Dr. Ginger Blackstone Ph.D.Dr. Ginger Blackstone Ph.D. LinkedIn profile

Associate Professor, Harding University

When it comes to gathering information, the old school values are still fundamental: Get to the facts, verify the things people say (anyone can say anything--find ways to prove/disprove statements), be curious about the world and the community around you, and don't be afraid to hold our leaders accountable. Our mission is to inform the audience and get to the truth--no matter what party or ideology. Once a journalist has that information, clear communication skills are a must. Can you write and speak clearly? These are the old school values that are still very important for the field. But looking at current audience trends, today's journalists must be flexible in terms of presentation and platforms. The best journalists are dependable writers both in print and digital media, able to speak clearly to accommodate podcasts and radio, and comfortable speaking in front of a camera for social media and broadcast outlets. Audiences are all over, and journalists need to be ready to connect to audiences where they are. If we want to inform the public, we need to make sure the message is getting to the public. And the news/information/media industries are always changing.

As far as being a good employee, it's relatively simple:
- Show up on time
- Dress like a responsible journalist
- Do the job you're paid to do
- Play nice with coworkers
- Be ethical
- Build trust with your supervisors
- Have ideas for what stories you want to pursue

If something about the workflow isn't functioning well, don't be shy about proposing a solution instead of complaining about it to others. These seem like little things, but you will be valued as an employee when you're reliable and responsible. And if you're in a dysfunctional news operation where these qualities are not respected, you'll want to find a place where they are. Also, if you leave a job, don't burn bridges. Everyone in this industry talks to everyone else.

What technical skills for a community relations representative stand out to employers?

Leslie BoozerLeslie Boozer LinkedIn profile

Professor of Practice in Leadership Studies, University of San Diego

Communication skills and the ability to adapt (specifically the ability to pivot and respond to changing needs) are crucial right now. They are also seeking innovators-people who are willing to think differently and creativity to solve the "wicked" problems we are facing in education.

What soft skills should all community relations representatives possess?

Valerie Cronin-Fisher Ph.D.

Assistant Professor, Communication, Program Coordinator, Communication, Media, and Performance Studies M.A., Governors State University

A recent National Association of Colleges and Employers Job Outlook Survey found that employers identified the ability to verbally communicate with others inside and outside the organization and the ability to create and/or edit written documents as among the top ten skills they seek when hiring new college graduates. Graduates who majored in Communication bring these critical skills to the workplace. They demonstrate strong verbal, nonverbal, and written communication skills and have considerable expertise in speaking well in front of small and large audiences (National Communication Association Website).

Organizations seek employees who can communicate across a limitless and evolving range of platforms in today's highly connected world. With a Bachelor of Arts in Communication from Governors State University students gain the knowledge and skills to communicate with a variety of audiences through advertising, media, public relations, and one-on-one communication, which drives organizational success, human relations, and improves conflict management.

List of community relations representative skills to add to your resume

Community relations representative skills

The most important skills for a community relations representative resume and required skills for a community relations representative to have include:

  • Community Relations
  • Patients
  • Community Organizations
  • Communicate Issues
  • Medicaid
  • Community Outreach
  • Business Relationships
  • Business Partnerships
  • Marketing Presentations
  • Home Health
  • Rehabilitation
  • Cultural Issues
  • Community Events
  • Mental Health
  • Event Planning
  • CRM
  • Business Development
  • Professional Organizations
  • Enhance Presence
  • Health Fairs
  • Referral Relationships
  • Public Speaking
  • Marketing Campaigns
  • Press Releases
  • Hospice Services
  • Public Awareness
  • Education Programs
  • Health Plan
  • Community Resources
  • Admission Process
  • Medical Professionals
  • Professional Relationships
  • Educational Presentations
  • Community Contacts
  • Relationship Building
  • Referral Development
  • SNF
  • Facebook
  • Public Events
  • Trade Shows
  • Local Businesses
  • Civic Organizations
  • Promotional Materials
  • State Regulations
  • Community Projects
  • Blood Donation
  • Community Functions

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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