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What is a competitive intelligence analyst and how to become one

Updated January 8, 2025
3 min read

Competitive intelligence analysts are responsible for helping their organization or company make effective decisions about future actions. They do this by gathering relevant data to determine the likely course of action that others will take. For example, if they work for a company that provides network television to customers, they will investigate the potential business strategies of their competitors. They determine the best way for their company to develop, expand their market share, and provide more desirable services than their competitors.

More than half of the business intelligence analysts have at least a bachelor's degree. Employers tend to seek applicants who have studied business administration or other business-oriented disciplines, such as marketing, and a master's degree may be an asset. Since competitive intelligence analysts perform many tasks on computers, they should be familiar with a range of software used to analyze data and enhance images. They should also be familiar with social media platforms.

Competitive intelligence analysts can expect an average annual salary of $79,330.

ScoreCompetitive Intelligence AnalystUS Average
Salary
5.5

Avg. Salary $70,693

Avg. Salary $59,228

Stability level
6.1

Growth rate 3%

Growth rate 0.3%

Diversity
2.9
Race

American Indian and Alaska Native 0.67%

Asian 2.85%

Black or African American 10.27%

Hispanic or Latino 16.37%

Unknown 5.02%

White 64.82%

Gender

female 44.57%

male 55.43%

Age - 44
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 44
Stress level
6.1

Stress level is manageable

7.1 - high

Complexity level
8.5

Complexity level is advanced

7 - challenging

Work life balance
6.3

Work life balance is fair

6.4 - fair

Competitive intelligence analyst career paths

Key steps to become a competitive intelligence analyst

  1. Explore competitive intelligence analyst education requirements

    Most common competitive intelligence analyst degrees

    Bachelor's

    74.2 %

    Master's

    19.3 %

    Associate

    4.0 %
  2. Start to develop specific competitive intelligence analyst skills

    SkillsPercentages
    Pricing Strategy15.94%
    Market Research10.86%
    PowerPoint9.69%
    Market Intelligence7.00%
    Competitive Landscape4.86%
  3. Complete relevant competitive intelligence analyst training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New competitive intelligence analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a competitive intelligence analyst based on U.S. Bureau of Labor Statistics data and data from real competitive intelligence analyst resumes.
  4. Research competitive intelligence analyst duties and responsibilities

    • Generate leads for firm's litigation practice.
    • Communicate with higher level echelons to distribute and manage non-organic ISR assets.
    • Assist docket clerk in preparation of litigation calendar.
    • Devise information requirements for field agents and interrogators to support HUMINT operations.
  5. Prepare your competitive intelligence analyst resume

    When your background is strong enough, you can start writing your competitive intelligence analyst resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a competitive intelligence analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable competitive intelligence analyst resume templates

    Build a professional competitive intelligence analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your competitive intelligence analyst resume.
    Competitive Intelligence Analyst Resume
    Competitive Intelligence Analyst Resume
    Competitive Intelligence Analyst Resume
    Competitive Intelligence Analyst Resume
    Competitive Intelligence Analyst Resume
    Competitive Intelligence Analyst Resume
    Competitive Intelligence Analyst Resume
    Competitive Intelligence Analyst Resume
    Competitive Intelligence Analyst Resume
  6. Apply for competitive intelligence analyst jobs

    Now it's time to start searching for a competitive intelligence analyst job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first competitive intelligence analyst job

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Average competitive intelligence analyst salary

The average competitive intelligence analyst salary in the United States is $70,693 per year or $34 per hour. Competitive intelligence analyst salaries range between $51,000 and $96,000 per year.

Average competitive intelligence analyst salary
$70,693 Yearly
$33.99 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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