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What is a Competitive Intelligence Analyst

Competitive intelligence analysts are responsible for helping their organization or company make effective decisions about future actions. They do this by gathering relevant data to determine the likely course of action that others will take. For example, if they work for a company that provides network television to customers, they will investigate the potential business strategies of their competitors. They determine the best way for their company to develop, expand their market share, and provide more desirable services than their competitors.

More than half of the business intelligence analysts have at least a bachelor's degree. Employers tend to seek applicants who have studied business administration or other business-oriented disciplines, such as marketing, and a master's degree may be an asset. Since competitive intelligence analysts perform many tasks on computers, they should be familiar with a range of software used to analyze data and enhance images. They should also be familiar with social media platforms.

Competitive intelligence analysts can expect an average annual salary of $79,330.

There is more than meets the eye when it comes to being a Competitive Intelligence Analyst. For example, did you know that they make an average of $26.97 an hour? That's $56,101 a year!

Between 2018 and 2028, the career is expected to grow 5% and produce 37,500 job opportunities across the U.S.

What Does a Competitive Intelligence Analyst Do

There are certain skills that many Competitive Intelligence Analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Empathy, Good judgment and Leadership skills.

Learn more about what a Competitive Intelligence Analyst does

How To Become a Competitive Intelligence Analyst

If you're interested in becoming a Competitive Intelligence Analyst, one of the first things to consider is how much education you need. We've determined that 74.2% of Competitive Intelligence Analysts have a bachelor's degree. In terms of higher education levels, we found that 19.3% of Competitive Intelligence Analysts have master's degrees. Even though most Competitive Intelligence Analysts have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Competitive Intelligence Analyst. When we researched the most common majors for a Competitive Intelligence Analyst, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Competitive Intelligence Analyst resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Competitive Intelligence Analyst. In fact, many Competitive Intelligence Analyst jobs require experience in a role such as Internship. Meanwhile, many Competitive Intelligence Analysts also have previous career experience in roles such as Market Research Analyst or Research Assistant.

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And if you’re looking for a job, here are the five top employers hiring now:

  1. AT&T Jobs (4)
  2. White & Case Jobs (2)
  3. IBM Jobs (9)
  4. CRA International Jobs (7)
  5. Applied Materials Jobs (2)
Average Salary
$56,101
Average Salary
Job Growth Rate
5%
Job Growth Rate
Job Openings
15,748
Job Openings
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Competitive Intelligence Analyst Career Paths

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Average Salary for a Competitive Intelligence Analyst

Competitive Intelligence Analysts in America make an average salary of $56,101 per year or $27 per hour. The top 10 percent makes over $75,000 per year, while the bottom 10 percent under $41,000 per year.
Average Salary
$56,101
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How much should you be earning as an Competitive Intelligence Analyst? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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Choose From 10+ Customizable Competitive Intelligence Analyst Resume templates

Zippia allows you to choose from different easy-to-use Competitive Intelligence Analyst templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Competitive Intelligence Analyst resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Competitive Intelligence Analyst Resume

Competitive Intelligence Analyst Demographics

Competitive Intelligence Analyst Gender Distribution

Male
Male
55%
Female
Female
45%

After extensive research and analysis, Zippia's data science team found that:

  • Among Competitive Intelligence Analysts, 44.6% of them are women, while 55.4% are men.

  • The most common race/ethnicity among Competitive Intelligence Analysts is White, which makes up 68.0% of all Competitive Intelligence Analysts.

  • The most common foreign language among Competitive Intelligence Analysts is Spanish at 17.8%.

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Competitive Intelligence Analyst Education

Competitive Intelligence Analyst Majors

20.6 %
10.7 %
9.9 %

Competitive Intelligence Analyst Degrees

Bachelors

74.2 %

Masters

19.3 %

Associate

4.0 %

Top Colleges for Competitive Intelligence Analysts

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

5. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

6. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

7. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

8. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

9. SUNY Stony Brook

Stony Brook, NY • Private

In-State Tuition
$9,625
Enrollment
17,407

10. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451
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Online Courses For Competitive Intelligence Analyst That You May Like

Business Intelligence and Competitive Analysis
coursera

By the end of 2019, it is clear that American Airlines (AAL), the world's largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around. Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence a...

Competitive Strategy
coursera

In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy...

Advanced Competitive Strategy
coursera

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www. coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing...

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Top Skills For a Competitive Intelligence Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 19.8% of Competitive Intelligence Analysts listed Market Research on their resume, but soft skills such as Empathy and Good judgment are important as well.

Best States For a Competitive Intelligence Analyst

Some places are better than others when it comes to starting a career as a Competitive Intelligence Analyst. The best states for people in this position are California, West Virginia, Maryland, and Connecticut. Competitive Intelligence Analysts make the most in California with an average salary of $63,770. Whereas in West Virginia and Maryland, they would average $63,497 and $61,777, respectively. While Competitive Intelligence Analysts would only make an average of $60,649 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. District of Columbia

Total Competitive Intelligence Analyst Jobs:
249
Highest 10% Earn:
$93,000
Location Quotient:
3.71
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Maryland

Total Competitive Intelligence Analyst Jobs:
463
Highest 10% Earn:
$87,000
Location Quotient:
1.83
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Virginia

Total Competitive Intelligence Analyst Jobs:
984
Highest 10% Earn:
$84,000
Location Quotient:
2.61
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Competitive Intelligence Analysts

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Top Competitive Intelligence Analyst Employers

Most Common Employers For Competitive Intelligence Analyst

RankCompanyZippia ScoreAverage Competitive Intelligence Analyst SalaryAverage Salary
1$109,276
2$106,809
3$95,627
4$82,380
5$74,339
6$71,574

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