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Become A Competitive Intelligence Analyst

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Working As A Competitive Intelligence Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $62,150

    Average Salary

What Does A Competitive Intelligence Analyst Do At The Hertz Corporation

* Develop analytical tools in SAS or Python to track division performance and create KPI reports for Senior-level executives.
* Develop and maintain scheduled and automated dashboards as well as alerting systems to notify Revenue Management of changes in pricing behavior or industry trends.
* Resolve pricing issues and actively communicate changes to internal and external partners including structured QA analysis on data sets.
* Gather competitive data intelligence from all available sources; including data collection, competitor tracking, market share, financial results, and competitive research.
* Design and implement pricing tests to assess revenue opportunities, track performance, and recommend long term actions based on results

What Does A Competitive Intelligence Analyst Do At The Hartford

* Analyze competitors’ product features, pricing
* and performance to derive competitive information for sales and product
* teams.
* Proactively monitor competitor changes to
* identify early warning on shifts in the marketplace and how they apply to The
* Hartford Personal Lines performance.
* Analyze features of competitors’ products and
* compare their performance and pricing strategy to provide recommendations for
* product development.
* Identify and monitor sources of information on
* competitors.
* Analyze information from various sources (e.g.
* InsurQuote, Vertafore, others) and partner with Personal Lines Business
* Intelligence in the creation of internal data assets whereby sales, marketing
* and product development can access and obtain information.
* Use product and
* industry knowledge to provide support in the product development process.
* Provide support
* in the development of timely competitive marketing pieces that provide our
* sales team with information necessary to define our product message.
* Assist in the production of detailed comparisons
* of competitor product structure, rates, and features.
* Act as a resource
* to other departments in the communication of company and industry insurance
* product matters

What Does A Competitive Intelligence Analyst Do At Dell

* Works multiple projects while leading one or more
* Mentors junior team members; sets standards for team work product
* Prepares and presents market development plan to senior leadership as part of annual planning process
* Guides the practice and field sales to effectively position solutions and provide overall governance, review and approval for new business opportunities
* Coordinates with finance to ensure cost proposals, cost models, rate structures and profit margins are correct, current and in compliance with organizational standards
* May participate in the business unit's lead qualification process
* May provide support to sales efforts by incorporating both client-related and operational support
* Thoroughly understands and articulates internal technical direction, capabilities and business solution to clients
* May act as an aid in studying customer requirements
* Supports the design and development of reports to Project Managers and Program Managers
* Ideal candidate will possess a background as a generalist in infrastructure technologies.
* These skills would include but are not limited to:
* Multiple vendor Server Technologies
* Multiple vendor Storage Technologies
* Multiple vendor Networking Technologies

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How To Become A Competitive Intelligence Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 


Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Competitive Intelligence Analyst jobs

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Competitive Intelligence Analyst Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Chinese

  • Mandarin

  • Russian

  • Portuguese

  • German

  • Romanian

  • Hindi

  • Bulgarian

  • Turkish

  • Cantonese

  • Japanese

  • Kannada

  • Urdu

  • Mongolian

  • Italian

  • Tamil

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Competitive Intelligence Analyst

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Competitive Intelligence Analyst Education

Competitive Intelligence Analyst

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Real Competitive Intelligence Analyst Salaries

Job Title Company Location Start Date Salary
Competitive Intelligence & Strategy Senior Analyst/Manager General Electric Company San Ramon, CA Feb 22, 2016 $138,000
Analyst, Competitive Intelligence Genentech USA Inc. South San Francisco, CA Nov 08, 2016 $130,000
Competitive Intelligence Analyst Vmware, Inc. Palo Alto, CA Jun 16, 2014 $120,000
Competitive Intelligence Analyst St. Jude Medical, Inc. Plymouth, MN Oct 29, 2015 $105,581
Competitive Intelligence Analyst XOOM Corporation San Francisco, CA Oct 01, 2014 $100,000
Competitive Intelligence Analyst Monsanto Company Saint Louis, MO Sep 01, 2010 $95,243
Competitive Intelligence Analyst St. Jude Medical, Inc. Plymouth, MN Jan 07, 2014 $88,346
Competitive Analyst Whole Foods Market Services, Inc. Austin, TX Sep 24, 2012 $87,360
Competitive Intelligence Analyst Motorola Solutions, Inc. Schaumburg, IL Apr 01, 2015 $85,500 -
Competitive Intelligence Analyst XOOM Corporation San Francisco, CA Sep 13, 2014 $85,000
Competitive Intelligence Analyst Vertex Pharmaceuticals Incorporated Cambridge, MA Oct 15, 2012 $85,000 -
Competitive Intelligence Analyst Senior Whirlpool Corporation Benton Harbor, MI Sep 06, 2010 $85,000
Competitive Intelligence Analyst 3 Key Consulting, Inc. Thousand Oaks, CA Jan 08, 2016 $83,480 -
Competitive Intelligence Analyst Motorola Solutions, Inc. Schaumburg, IL Jan 04, 2016 $83,400 -
Competitive Intelligence Analyst Maganti It Resources, LLC Naugatuck, CT Aug 15, 2016 $78,000
Actuarial Competitive Intelligence Analyst CSAA Insurance Services LLC Walnut Creek, CA Jun 29, 2015 $77,293 -
SR Competitive Intelligence Analyst(Market Researc EMC Corporation Hopkinton, MA Dec 01, 2011 $73,632 -
Strategic Competitive Intelligence Analyst Bristol-Myers Squibb Company Tampa, FL Aug 01, 2015 $68,000
Strategic Competitive Intelligence Analyst Bristol-Myers Squibb Company Tampa, FL Jan 08, 2015 $68,000
Competitive Intelligence Analyst Tech Mahindra (Americas) Inc. Bothell, WA Aug 23, 2014 $67,350
Analyst, Market and Competitive Intelligence Covidien LP Mansfield, MA Jun 26, 2013 $65,000
Innovation and Competitive Intelligence Associate Marie Landel & Associates LLC Cambridge, MA Oct 01, 2011 $65,000 -

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Top Skills for A Competitive Intelligence Analyst


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Top Competitive Intelligence Analyst Skills

  1. Business Strategies
  2. Competitive Intelligence Reports
  3. Financial Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Extract and analyze competitor's import/export data for business strategies and supply chain management.
  • Premise and Service Provider Manufacturer Responsible for competitive analysis services against the largest competitors serving the premise and service provider market.
  • Assisted in preparing new or revised policy forms to ensure compliance with statute or regulation by conducting market research.
  • Analyzed and assessed competitive factors that affected business and product development opportunities.
  • Implemented enhancements to website data use experience based on customer behavior and research.

Top Competitive Intelligence Analyst Employers

Competitive Intelligence Analyst Videos

Competitive Intelligence Analysis Course by Competia

Competitive Intelligence Analysis Tools - HybridSEM.com

Competitive Intelligence - Call eQuate 018252922