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Become A Competitive Intelligence Analyst

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Working As A Competitive Intelligence Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $62,150

    Average Salary

What Does A Competitive Intelligence Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Competitive Intelligence Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Competitive Intelligence Analyst jobs

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Competitive Intelligence Analyst Demographics

Gender

Male

53.1%

Female

39.3%

Unknown

7.6%
Ethnicity

White

73.5%

Asian

13.6%

Hispanic or Latino

10.4%

Unknown

1.8%

Black or African American

0.8%
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Languages Spoken

Spanish

18.6%

French

16.3%

Chinese

9.3%

Mandarin

9.3%

Russian

7.0%

Portuguese

4.7%

German

4.7%

Romanian

4.7%

Hindi

4.7%

Bulgarian

2.3%

Turkish

2.3%

Cantonese

2.3%

Japanese

2.3%

Kannada

2.3%

Urdu

2.3%

Mongolian

2.3%

Italian

2.3%

Tamil

2.3%
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Competitive Intelligence Analyst Education

Schools

University of Phoenix

12.3%

University of Kentucky

7.0%

Wayne State University

7.0%

Syracuse University

5.3%

Mississippi State University

5.3%

Santa Clara University

5.3%

Appalachian State University

5.3%

University of Texas at Austin

5.3%

Northwestern University

5.3%

University of Delaware

5.3%

University of Chicago

5.3%

Mercyhurst University

3.5%

University of San Francisco

3.5%

University of Arkansas, Fayetteville

3.5%

University of Florida

3.5%

Central Connecticut State University

3.5%

Southern Methodist University

3.5%

Boston University

3.5%

University of St. Thomas (Minnesota)

3.5%

Emory University

3.5%
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Majors

Business

24.3%

Marketing

19.2%

Finance

13.6%

Electrical Engineering

5.1%

International Business

4.0%

Management

2.8%

Political Science

2.8%

Biology

2.8%

Law

2.8%

Information Technology

2.8%

Psychology

2.3%

Library Science

2.3%

English

2.3%

Communication

2.3%

Computer Information Systems

2.3%

Management Science

1.7%

Accounting

1.7%

Economics

1.7%

Project Management

1.7%

Computer Engineering

1.7%
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Degrees

Masters

47.8%

Bachelors

37.2%

Other

8.9%

Doctorate

3.2%

Certificate

2.4%

Associate

0.4%
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Real Competitive Intelligence Analyst Salaries

Job Title Company Location Start Date Salary
Competitive Intelligence & Strategy Senior Analyst/Manager General Electric Company San Ramon, CA Feb 22, 2016 $138,000
Analyst, Competitive Intelligence Genentech USA Inc. South San Francisco, CA Nov 08, 2016 $130,000
Global Biooncology Competitive Intelligence Manage Genentech, Inc. South San Francisco, CA Sep 12, 2011 $125,000
Competitive Intelligence Analyst Vmware, Inc. Palo Alto, CA Jun 16, 2014 $120,000
Competitive Intelligence Analyst St. Jude Medical, Inc. Plymouth, MN Oct 29, 2015 $105,581
Competitive Intelligence Analyst XOOM Corporation San Francisco, CA Oct 01, 2014 $100,000
Competitive Intelligence Analyst Monsanto Company Saint Louis, MO Sep 01, 2010 $95,243
Competitive Intelligence Analyst St. Jude Medical, Inc. Plymouth, MN Jan 07, 2014 $88,346
Competitive Analyst Whole Foods Market Services, Inc. Austin, TX Sep 24, 2012 $87,360
Competitive Intelligence Analyst Motorola Solutions, Inc. Schaumburg, IL Apr 01, 2015 $85,500 -
$136,800
Competitive Intelligence Analyst XOOM Corporation San Francisco, CA Sep 13, 2014 $85,000
Competitive Intelligence Analyst Vertex Pharmaceuticals Incorporated Cambridge, MA Oct 15, 2012 $85,000 -
$95,000
Competitive Intelligence Analyst 3 Key Consulting, Inc. Thousand Oaks, CA Jan 08, 2016 $83,480 -
$98,089
Competitive Intelligence Analyst 3 Key Consulting, Inc. Thousand Oaks, CA Aug 10, 2015 $83,480
Competitive Intelligence Analyst Motorola Solutions, Inc. Schaumburg, IL Jan 04, 2016 $83,400 -
$139,000
Competitive Intelligence Analyst Maganti It Resources, LLC Naugatuck, CT Aug 15, 2016 $78,000
Actuarial Competitive Intelligence Analyst CSAA Insurance Services LLC Walnut Creek, CA Jun 29, 2015 $77,293 -
$111,600
Global Pricing and Competitive Intelligence Analys Monsanto Company Saint Louis, MO Dec 01, 2011 $75,480
Strategic Competitive Intelligence Analyst Bristol-Myers Squibb Company Tampa, FL Jan 08, 2015 $68,000
Strategic Competitive Intelligence Analyst Bristol-Myers Squibb Company Tampa, FL Aug 01, 2015 $68,000
Competitive Intelligence Analyst Tech Mahindra (Americas) Inc. Bothell, WA Aug 23, 2014 $67,350
Analyst, Market and Competitive Intelligence Covidien LP Mansfield, MA Jun 26, 2013 $65,000
Innovation and Competitive Intelligence Associate Marie Landel & Associates LLC Cambridge, MA Oct 01, 2011 $65,000 -
$85,000

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Top Skills for A Competitive Intelligence Analyst

BusinessStrategiesCompetitiveIntelligenceReportsFinancialAnalysisCompetitiveAnalysisMarketResearchBusinessIntelligenceProjectsProductDevelopmentWebBusinessUnitBusinessDevelopmentExecutivesCompetitiveLandscapeSecondaryResearchCompetitiveInformationMarketIntelligenceCompetitiveResearchMarketTrendsInternetSwotRCompetitiveActivity

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Top Competitive Intelligence Analyst Skills

  1. Business Strategies
  2. Competitive Intelligence Reports
  3. Financial Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Extract and analyze competitor's import/export data for business strategies and supply chain management.
  • Premise and Service Provider Manufacturer Responsible for competitive analysis services against the largest competitors serving the premise and service provider market.
  • Assisted in preparing new or revised policy forms to ensure compliance with statute or regulation by conducting market research.
  • Analyzed and assessed competitive factors that affected business and product development opportunities.
  • Implemented enhancements to website data use experience based on customer behavior and research.

Top Competitive Intelligence Analyst Employers

Competitive Intelligence Analyst Videos

Competitive Intelligence Analysis Course by Competia

Competitive Intelligence Analysis Tools - HybridSEM.com

Competitive Intelligence - Call eQuate 018252922

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