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Competitive intelligence analyst skills for your resume and career

Updated January 8, 2025

3 min read

Below we've compiled a list of the most critical competitive intelligence analyst skills. We ranked the top skills for competitive intelligence analysts based on the percentage of resumes they appeared on. For example, 15.9% of competitive intelligence analyst resumes contained pricing strategy as a skill. Continue reading to find out what skills a competitive intelligence analyst needs to be successful in the workplace.

15 competitive intelligence analyst skills for your resume and career

1. Pricing Strategy

Here's how competitive intelligence analysts use pricing strategy:

Partner with third party data companies to evaluate opportunities in regards to base and promotional pricing strategy.
Collaborate with US Marketing and Pricing services to develop pricing strategy for Emerging Markets.

2. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how competitive intelligence analysts use market research:

Delivered extensive market research and strategic plans for potential new market expansion.
Monitored and evaluated competitor websites, market research reports and competitor trends.

3. PowerPoint

Here's how competitive intelligence analysts use powerpoint:

Conducted high-level cost benefit analysis on a weekly basis for senior level management, via Microsoft PowerPoint and Microsoft Excel demonstration.
Prepared PowerPoint presentations concerning area intelligence for high level delegations to make educated decisions and conducted briefings for high level delegations.

4. Market Intelligence

Here's how competitive intelligence analysts use market intelligence:

Focused on delivering competitive and market intelligence to support sales and market development activities.
Led strategic efforts in market intelligence and opportunity development for technology leader.

5. Competitive Landscape

Here's how competitive intelligence analysts use competitive landscape:

Managed competitive intelligence, including competitive landscape mapping and positioning against key competitors.
Presented to Board of Directors regarding competitive landscape.

6. Tableau

Here's how competitive intelligence analysts use tableau:

Supported with data extracts for reporting using Tableau.
Used Google Analytics and Tableau to collect relevant online activity data and translate them into key performance metrics.

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7. Market Trends

Here's how competitive intelligence analysts use market trends:

Served as subject matter expert for competitive information, market trends, and competitor strategy.
Provided global sales force with actionable intelligence on competitors and market trends in CRM.

8. Competitive Insights

Here's how competitive intelligence analysts use competitive insights:

Participate in monthly strategic price meetings to provide competitive insights and recommendations.
Develop actionable competitive insights from existing internal and external datasets.

9. Competitive Research

Here's how competitive intelligence analysts use competitive research:

Led vital competitive research initiatives, deciphering complex quantitative and qualitative data to create Price-to-Win analysis.
Performed competitive research, tariff analysis and training.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how competitive intelligence analysts use business development:

Provided recommendations for pricing effectiveness and suggestions for improvement; business development opportunities; price targets and goals for future years.
Contracted to work on specialized projects focused on business development, proposal writing, and competitive intelligence.

11. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how competitive intelligence analysts use product management:

Worked with product management to prioritize development efforts based on market demand.
Worked with product management team in conducting insurance product comparisons.

12. Strong Analytical

Here's how competitive intelligence analysts use strong analytical:

Used strong analytical and forecasting skills that drove continuity and subscription based programs to year-over-year growth.
Demonstrated strong analytical skills by performing various types of analysis using advanced excel, power point, and Visio.

13. Competitor Analysis

Here's how competitive intelligence analysts use competitor analysis:

Created innovative competitor analysis programs to improve strategic processes and direction.
Managed industry and competitor analysis projects for corporate and the affiliate Minnesota company.

14. Swot Analysis

Here's how competitive intelligence analysts use swot analysis:

Performed competitor SWOT analysis to evaluate the current industry trends.
Created and disseminated both ad hoc and formal profiles of competitors with complete SWOT analysis.

15. Primary Research

Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.

Here's how competitive intelligence analysts use primary research:

Quantify primary research results for the Consumer bank on a quarterly basis.
Conducted primary research and data compilation efforts on a freelance basis.

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List of competitive intelligence analyst skills to add to your resume

The most important skills for a competitive intelligence analyst resume and required skills for a competitive intelligence analyst to have include:

Pricing Strategy
Market Research
PowerPoint
Market Intelligence
Competitive Landscape
Tableau
Market Trends
Competitive Insights
Competitive Research
Business Development
Product Management
Strong Analytical
Competitor Analysis
Swot Analysis

Primary Research
Business Strategies
Visualization
Data Collection
SQL
Financial Analysis
Competitive Environment
Strategic Analysis
Competitive Data
Sales Strategies
Litigation
R
Strategic Decisions
Executive Management

Product Development
Competitive Pricing
Competitive Advantage
Intranet
Executive Leadership
RFP
Telematics
ROI
In-Depth Research
Financial Results
Trade Shows
Competitive Intelligence Function
C-Level
Competitive Position

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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