What does a competitive intelligence analyst do?
A competitive intelligence analyst specializes in recommending solutions to optimize a company's sales performance and business plans. They conduct extensive research and analysis to identify market trends, new business opportunities, client needs, and competitor strategies. Using their research findings, they produce and recommend new business plans and policies to help companies reach their short and long-term goals. Furthermore, as a competitive intelligence analyst, it is essential to develop solutions and suggest actions while adhering to the company's standards and regulations.
Competitive intelligence analyst responsibilities
Here are examples of responsibilities from real competitive intelligence analyst resumes:
- Generate leads for firm's litigation practice.
- Communicate with higher level echelons to distribute and manage non-organic ISR assets.
- Assist docket clerk in preparation of litigation calendar.
- Devise information requirements for field agents and interrogators to support HUMINT operations.
- Conduct HUMINT source evaluations making recommendations for termination or retention to unit commanders.
- Isolate problematic signals and implement database solutions to automate digital SIGINT processing system to improve signal formation and output.
- Operate signals intelligence (SIGINT) communications equipment and prepare SIGINT security documents necessary for safeguarding and ensuring accountability of equipment.
- Study activities relating terrorism and other security threats to prepare the organization for both training and real-world operations in relative locales.
- Assist in sales opportunities and contribute to RFP responses - $500k - $1M in revenue.
- Analyze differences in consultant RFP pricing requirements and develop customize pricing to improve win rates and increase client retention.
- Develop Intranet portal to aggregate and disseminate competitive intelligence.
- Create the department intranet site and update the approved marketing pieces and data on a daily basis.
Competitive intelligence analyst skills and personality traits
We calculated that 16% of Competitive Intelligence Analysts are proficient in Pricing Strategy, Market Research, and PowerPoint. They’re also known for soft skills such as Empathy, Good judgment, and Leadership skills.
We break down the percentage of Competitive Intelligence Analysts that have these skills listed on their resume here:
- Pricing Strategy, 16%
Partner with third party data companies to evaluate opportunities in regards to base and promotional pricing strategy.
- Market Research, 11%
Delivered extensive market research and strategic plans for potential new market expansion.
- PowerPoint, 10%
Conducted high-level cost benefit analysis on a weekly basis for senior level management, via Microsoft PowerPoint and Microsoft Excel demonstration.
- Market Intelligence, 7%
Focused on delivering competitive and market intelligence to support sales and market development activities.
- Competitive Landscape, 5%
Managed competitive intelligence, including competitive landscape mapping and positioning against key competitors.
- Tableau, 4%
Supported with data extracts for reporting using Tableau.
"pricing strategy," "market research," and "powerpoint" are among the most common skills that competitive intelligence analysts use at work. You can find even more competitive intelligence analyst responsibilities below, including:
Empathy. One of the key soft skills for a competitive intelligence analyst to have is empathy. You can see how this relates to what competitive intelligence analysts do because "police officers need to understand the perspectives of a variety of people in their jurisdiction and be willing to help the public." Additionally, a competitive intelligence analyst resume shows how competitive intelligence analysts use empathy: "facilitated interactive sessions on industry dynamics and enhanced understanding of market trends that may impact operational functions or roles. "
Good judgment. Many competitive intelligence analyst duties rely on good judgment. "police and detectives must be able to determine the best way to solve an array of problems.," so a competitive intelligence analyst will need this skill often in their role. This resume example is just one of many ways competitive intelligence analyst responsibilities rely on good judgment: "performed data analysis with excel and good sql knowledge - odbc queries within a large dataset and database environnment. "
Leadership skills. competitive intelligence analysts are also known for leadership skills, which are critical to their duties. You can see how this skill relates to competitive intelligence analyst responsibilities, because "police officers must be comfortable with being a highly visible member of their community, as the public looks to them for help in emergencies." A competitive intelligence analyst resume example shows how leadership skills is used in the workplace: "fostered and strengthened interactions with senior leadership ranging from product development to underwriting to salespersons. "
Physical strength. A big part of what competitive intelligence analysts do relies on "physical strength." You can see how essential it is to competitive intelligence analyst responsibilities because "police officers must be strong enough to physically apprehend suspects and to assist people in precarious situations." Here's an example of how this skill is used from a resume that represents typical competitive intelligence analyst tasks: "partnered with product marketing for assessments of technical strength/weakness member of linkedin scip group (society of competitive intelligence professionals)"
Communication skills. Another crucial skill for a competitive intelligence analyst to carry out their responsibilities is "communication skills." A big part of what competitive intelligence analysts relies on this skill, since "police and detectives must be able to speak with people and to express details in writing about an incident." How this skill relates to competitive intelligence analyst duties can be seen in an example from a competitive intelligence analyst resume snippet: "directed competitive analysis in support of strategic planning during liberalization of communications industry. "
See the full list of competitive intelligence analyst skills
The three companies that hire the most competitive intelligence analysts are:
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Compare different competitive intelligence analysts
Competitive intelligence analyst vs. Criminal research specialist
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
These skill sets are where the common ground ends though. The responsibilities of a competitive intelligence analyst are more likely to require skills like "client facing," "pricing strategy," "market research," and "powerpoint." On the other hand, a job as a criminal research specialist requires skills like "search results," "criminal background checks," "criminal justice," and "court research." As you can see, what employees do in each career varies considerably.
The education levels that criminal research specialists earn slightly differ from competitive intelligence analysts. In particular, criminal research specialists are 16.1% less likely to graduate with a Master's Degree than a competitive intelligence analyst. Additionally, they're 0.9% more likely to earn a Doctoral Degree.Competitive intelligence analyst vs. Analyst
Military analysts are military professionals who work in the government or the armed forces to gather military information and make suggestions for an efficient course of action based on their findings. These analysts are required to keep detailed records while communicating information to multiple parties at once. To obtain information, military analysts must use specific technologies such as radar tracking devices or global satellite information. Military analysts must also possess a deep understanding of military history, political science, and international relations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that competitive intelligence analyst responsibilities requires skills like "client facing," "powerpoint," "market intelligence," and "competitive landscape." But an analyst might use other skills in their typical duties, such as, "customer service," "troubleshoot," "data analysis," and "management system."
Analysts may earn a higher salary than competitive intelligence analysts, but analysts earn the most pay in the technology industry with an average salary of $79,330. On the other hand, competitive intelligence analysts receive higher pay in the real estate industry, where they earn an average salary of $107,691.analysts earn lower levels of education than competitive intelligence analysts in general. They're 6.7% less likely to graduate with a Master's Degree and 0.9% more likely to earn a Doctoral Degree.Competitive intelligence analyst vs. Military analyst
A full-motion video analyst has the capability to create a detailed video, intelligence products, or still image. Full-video analysts provide imagery, accounting and telecommunications support, and military geography to various intelligence community customers. They collaborate with the other intelligence community agencies and officers for support in disseminating information. Their job also involves the exploitation and analysis of computer-aided imagery.
The required skills of the two careers differ considerably. For example, competitive intelligence analysts are more likely to have skills like "client facing," "pricing strategy," "market research," and "powerpoint." But a military analyst is more likely to have skills like "logistics," "dod," "doctrine," and "warfare."
Military analysts typically earn similar educational levels compared to competitive intelligence analysts. Specifically, they're 1.4% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Competitive intelligence analyst vs. Full-motion video analyst
Types of competitive intelligence analyst
Updated January 8, 2025
