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Become A Consultant In Product Development

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Working As A Consultant In Product Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $102,188

    Average Salary

What Does A Consultant In Product Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Consultant In Product Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Manager 3.3 years
Product Lead 3.0 years
Product Developer 2.8 years
Top Careers Before Consultant In Product Development
Consultant 8.1%
Internship 4.7%
Engineer 3.4%
Manager 3.4%
Director 2.5%
Top Careers After Consultant In Product Development
Consultant 16.4%
Owner 5.6%
President 4.1%
Principal 3.6%
Manager 3.6%

Do you work as a Consultant In Product Development?

Consultant In Product Development Demographics

Gender

Male

64.1%

Female

32.7%

Unknown

3.3%
Ethnicity

White

56.7%

Hispanic or Latino

15.1%

Asian

13.9%

Black or African American

9.8%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

28.8%

French

12.1%

German

9.1%

Chinese

7.6%

Japanese

6.1%

Italian

6.1%

Cantonese

4.5%

Mandarin

4.5%

Portuguese

3.0%

Russian

3.0%

Arabic

3.0%

Swedish

1.5%

Icelandic

1.5%

Somali

1.5%

Finnish

1.5%

Carrier

1.5%

Hindi

1.5%

Tagalog

1.5%

Nepali

1.5%
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Consultant In Product Development Education

Schools

Fashion Institute of Technology

8.6%

San Diego State University

7.5%

University of California - Berkeley

6.5%

Syracuse University

5.4%

University of South Carolina - Columbia

5.4%

Michigan State University

5.4%

Northwestern University

5.4%

University of Rochester

4.3%

University of Illinois at Chicago

4.3%

Georgia Institute of Technology -

4.3%

New York University

4.3%

Harvard University

4.3%

University of California - Davis

4.3%

Pennsylvania State University

4.3%

DePaul University

4.3%

University of Houston

4.3%

University of Massachusetts Amherst

4.3%

Columbia University

4.3%

Case Western Reserve University

4.3%

Purdue University

4.3%
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Majors

Business

26.2%

Marketing

10.3%

Mechanical Engineering

8.9%

Graphic Design

7.3%

Management

5.6%

Finance

5.3%

Computer Science

5.0%

Electrical Engineering

3.3%

Education

3.0%

Computer Engineering

2.6%

Psychology

2.6%

Communication

2.6%

Fine Arts

2.3%

Specialized Sales And Merchandising

2.3%

Political Science

2.3%

Chemical Engineering

2.3%

Small Business Management

2.0%

Biology

2.0%

Chemistry

2.0%

Mathematics

2.0%
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Degrees

Bachelors

38.0%

Masters

35.8%

Other

14.1%

Doctorate

4.8%

Associate

4.2%

Certificate

2.8%

Diploma

0.2%
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Consultant In Product Development Videos

Phones 4u Sales Consultant - A Day In The Life

Tech Consulting Careers at ThoughtWorks

Matt Anderson - HR Consultant for Product Development

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Real Consultant In Product Development Salaries

Job Title Company Location Start Date Salary
Senior Consultant-Product Management/Development MCI Communications Services, Inc. San Jose, CA Aug 29, 2016 $167,000
New Product Development Insight Consultant Kadence International Inc. Boston, MA Aug 01, 2013 $160,532
Senior Consultant-Product Management/Development Verizon Data Services LLC Palo Alto, CA Jun 27, 2016 $148,512
SR. Consultant-Product Management/Development Verizon Corporate Resources Group LLC Palo Alto, CA Sep 29, 2014 $140,000
Consultant-Product Management/Development Verizon Corporate Resources Group LLC Palo Alto, CA Nov 24, 2014 $135,000
Senior Consultant-Product Management/Development Verizon Corporate Resources Group LLC San Jose, CA Jun 29, 2015 $133,000
Consultant-Product Management/Development MCI Communications Services San Jose, CA Jun 29, 2015 $130,000
Senior Consultant-Product Management/Development Cellco Partnership Palo Alto, CA Nov 05, 2014 $128,190 -
$177,000
Intl. Product Development-Special Projects Consult Hologic, Inc. Marlborough, MA Sep 14, 2011 $127,600
Senior Consultant-Product Management/Development Verizon Corporate Resources Group LLC San Francisco, CA May 03, 2013 $126,000
Product Development Consultant ATI Allvac, A Division of TDY Industries Inc. Monroe, NC Jun 02, 2014 $119,050
Senior Consultant-Product Management/Development Verizon Corporate Resources Group LLC Ridgefield, NJ Apr 02, 2012 $117,307
Senior Consultant-Product Management/Development Verizon Corporate Resources Group LLC Irving, TX Feb 17, 2014 $115,164
Consultant-Product Management/Development Verizon Corporate Resources Group LLC Palo Alto, CA Nov 03, 2014 $115,000
Consultant-Product Management/Development Verizon Corporate Resources Group LLC Waltham, MA May 06, 2013 $115,000
Consultant-Product Mgt./Development (Consultant) Verizon Services Organization Inc. Irving, TX Apr 22, 2016 $114,873
Consultant-Product Management/Development (Consult Verizon Services Organization, Inc. Irving, TX Jan 01, 2015 $112,200
Product Consultant/Business Developer Siemens Industry, Inc. Norcross, GA Apr 12, 2012 $96,500
Artisan Consultant-Product Development Williams-Sonoma, Inc. New York, NY Mar 21, 2014 $90,304 -
$120,399
Innovation and New Product Development Consultant Hawaiian Electric Company, Inc. Urban Honolulu, HI Mar 05, 2015 $90,000 -
$120,000
Senior Consultant-Product Management/Development Verizon Telematics Inc. Atlanta, GA Apr 10, 2014 $88,384
Senior Consultant-Product Management/Development Hughes Telematics, Inc. Atlanta, GA Jul 25, 2013 $85,000
Consultant-Product Management/Development Verizon Corporate Resources Group Palo Alto, CA Aug 20, 2016 $82,000
Consultant-Product Management/Development Verizon Corporate Resources Group Palo Alto, CA Sep 01, 2015 $82,000
Consultant, Product Mgmt, DC Innovation, Convergehealth Product Development Deloitte Consulting LLP Chicago, IL Nov 18, 2015 $82,000 -
$110,000
Consultant-Product Management/Development Verizon Corporate Resources Group LLC Ridgefield, NJ Aug 09, 2015 $80,000

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Top Skills for A Consultant In Product Development

  1. New Product Development
  2. Concept
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Completed new product development support as a process advocate/integrator and provided forecasting/trend analysis and performance metrics.
  • Developed and presented business cases internally to support concepts and client requirements.
  • Participated in the design of company web pages and product/marketing content development.
  • Shop the market for new trends, competitive research and evaluation of current product line.
  • Evaluated app and cloud platform implementation alternatives for development and production operations.

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Top 10 Best States for Consultants In Product Development

  1. New York
  2. California
  3. Colorado
  4. Rhode Island
  5. Virginia
  6. New Jersey
  7. Washington
  8. Pennsylvania
  9. District of Columbia
  10. Delaware
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  • (1,075 jobs)
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  • (1,445 jobs)
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Top Consultant In Product Development Employers

Jobs From Top Consultant In Product Development Employers

Consultant In Product Development Videos

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Tech Consulting Careers at ThoughtWorks

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