As a consultant/marketing director, you will be in charge of conducting data and statistical analysis of market trends to discover new opportunities. This is to promote the company's brands in the market. You'll review the company's marketing techniques and determine ways to improve media presence and promotional campaigns. You'll research the demands of the consumers. Likewise, you'll identify resources that would increase revenue and raise the company's profitability.
For this position, you need a bachelor's degree in business, marketing, communications, or a related field. Applicants must have about five years of relevant work experience. You must be conversant with marketing principles, data analysis, and market research. Core skills include time management, copywriting, multitasking, project management, interpersonal, and communication skills. You must have experience with digital marketing platforms. The average annual salary of a consultant/marketing director is $158,991, or $76.44 per hour. This varies between $116,000 and $217,000.
There is more than meets the eye when it comes to being a Consultant/Marketing Director. For example, did you know that they make an average of $80.61 an hour? That's $167,669 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Consultant/Marketing Directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.
If you're interested in becoming a Consultant/Marketing Director, one of the first things to consider is how much education you need. We've determined that 66.6% of Consultant/Marketing Directors have a bachelor's degree. In terms of higher education levels, we found that 18.6% of Consultant/Marketing Directors have master's degrees. Even though most Consultant/Marketing Directors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Consultant/Marketing Director. When we researched the most common majors for a Consultant/Marketing Director, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Consultant/Marketing Director resumes include Associate Degree degrees or Doctoral Degree degrees.
You may find that experience in other jobs will help you become a Consultant/Marketing Director. In fact, many Consultant/Marketing Director jobs require experience in a role such as Consultant. Meanwhile, many Consultant/Marketing Directors also have previous career experience in roles such as Director or Project Manager.