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Become A Consultant/Marketing Director

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Working As A Consultant/Marketing Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $129,000

    Average Salary

What Does A Consultant/Marketing Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Consultant/Marketing Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Marketing Director 3.0 years
Marketing Lead 2.4 years
Top Careers Before Consultant/Marketing Director
Consultant 12.9%
Director 9.9%
Manager 7.0%
Internship 2.7%
Top Careers After Consultant/Marketing Director
Consultant 14.8%
Director 10.6%
Owner 5.4%
President 5.4%
Principal 4.0%
Manager 3.2%

Do you work as a Consultant/Marketing Director?

Average Yearly Salary
$129,000
View Detailed Salary Report
$91,000
Min 10%
$129,000
Median 50%
$129,000
Median 50%
$129,000
Median 50%
$129,000
Median 50%
$129,000
Median 50%
$129,000
Median 50%
$129,000
Median 50%
$182,000
Max 90%
Best Paying Company
Gartner
Highest Paying City
Bellevue, WA
Highest Paying State
Hawaii
Avg Experience Level
3.0 years
How much does a Consultant/Marketing Director make at top companies?
The national average salary for a Consultant/Marketing Director in the United States is $129,306 per year or $62 per hour. Those in the bottom 10 percent make under $91,000 a year, and the top 10 percent make over $183,000.

Real Consultant/Marketing Director Salaries

Job Title Company Location Start Date Salary
Director of Cost Consultancy Arcadis U.S., Inc. Los Angeles, CA Aug 10, 2015 $250,000
Director of Cost Consultancy Arcadis U.S., Inc. Los Angeles, CA Oct 08, 2015 $250,000
Director, Consulting Solutions THRU Technology, LLC San Francisco, CA Oct 28, 2009 $200,000
Director of Consulting Matisia, Inc. Seattle, WA Jan 01, 2013 $200,000
Consulting Director The Hackett Group, Inc. Miami, FL Aug 28, 2015 $187,500
Consulting Director ICF Incorporated, LLC Cambridge, MA Sep 16, 2014 $183,934
Consulting Director ICF Incorporated, LLC Cambridge, MA Aug 30, 2014 $183,934
Consulting Director The Hackett Group Miami, FL May 08, 2015 $175,000
Consulting Director Teksystems Global Services LLC Santa Clara, CA Jun 29, 2015 $175,000
Consulting Director Teksystems Global Services LLC Santa Clara, CA Sep 30, 2015 $175,000
Consulting Director The Hackett Group, Inc. Miami, FL Aug 29, 2012 $172,500
Consulting Director ICF Incorporated, LLC Cambridge, MA Sep 25, 2013 $170,000
Consulting Director Jade Global, Inc. San Francisco, CA Feb 08, 2012 $165,100
Director, Consulting EMC Corporation New York, NY Aug 20, 2013 $159,141 -
$223,650
Consulting Director Teksystems Global Services LLC Eden Prairie, MN Nov 20, 2013 $156,650
Director, Consulting IHS Global Inc. Houston, TX May 06, 2013 $155,000
Consulting Director Sap America, Inc. Irving, TX Sep 10, 2010 $154,000
Consulting Director Teksystems Global Services LLC Santa Clara, CA Jun 10, 2013 $152,748
Consulting Director Teksystems Global Services LLC Santa Clara, CA Apr 01, 2013 $152,250
Consulting Director The Hackett Group, Inc. Philadelphia, PA Oct 01, 2012 $137,400
Consulting Director Teksystems Global Services LLC Herndon, VA Sep 27, 2013 $137,340
Consulting Director Teksystems Global Services LLC Herndon, VA Apr 03, 2013 $137,340
Consulting Director Teksystems Global Services LLC Reston, VA Aug 05, 2013 $137,340
Consulting Director The Hackett Group, Inc. Conshohocken, PA Dec 17, 2011 $135,000
Director, Consulting Repucom America, LLC Stamford, CT Mar 10, 2014 $135,000
Consulting Director Teksystems Global Services LLC Santa Clara, CA Nov 18, 2013 $130,000
Consulting Director Teksystems Global Services LLC Santa Clara, CA May 29, 2014 $130,000

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Top Skills for A Consultant/Marketing Director

  1. Business Development
  2. Financial Statements
  3. New Consultants
You can check out examples of real life uses of top skills on resumes here:
  • Project-based Business Development, Marketing and Communications, Program Management, Events Planning and Management, Lead Generation Consulting
  • Project management over a conversion of three years of financial statements for inclusion in 8K, 10Q and 10K filings.
  • Recruited new consultants as a Director and provided training and management to team of consultants.
  • Developed and implemented a prioritization tool to prioritize new product development projects.
  • Secured 15 new delivery partnerships for unique service delivery opportunities

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Top 10 Best States for Consultant/Marketing Directors

  1. New York
  2. Rhode Island
  3. Colorado
  4. Virginia
  5. New Jersey
  6. District of Columbia
  7. Delaware
  8. Pennsylvania
  9. Washington
  10. Connecticut
  • (2,760 jobs)
  • (217 jobs)
  • (989 jobs)
  • (1,323 jobs)
  • (1,378 jobs)
  • (438 jobs)
  • (97 jobs)
  • (1,286 jobs)
  • (938 jobs)
  • (550 jobs)

Consultant/Marketing Director Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,017 Consultant/Marketing Director resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Consultant/Marketing Director Resume

View Resume Examples

Consultant/Marketing Director Demographics

Gender

Male

50.4%

Female

38.9%

Unknown

10.7%
Ethnicity

White

61.1%

Hispanic or Latino

15.1%

Black or African American

11.8%

Asian

8.1%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

38.8%

French

15.3%

German

9.4%

Portuguese

4.7%

Norwegian

3.5%

Carrier

3.5%

Arabic

3.5%

Italian

3.5%

Chinese

2.4%

Japanese

2.4%

Mandarin

2.4%

Korean

2.4%

Indonesian

1.2%

Cantonese

1.2%

Cherokee

1.2%

Lakota

1.2%

Greek

1.2%

Hindi

1.2%

Thai

1.2%
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Consultant/Marketing Director Education

Schools

University of Phoenix

14.6%

New York University

7.7%

University of Texas at Austin

7.3%

University of Southern California

6.1%

Columbia University

4.9%

University of Georgia

4.9%

Boston University

4.9%

University of Cincinnati

4.5%

Pennsylvania State University

4.5%

Florida State University

4.5%

University of North Texas

4.1%

Ohio State University

4.1%

Harvard University

4.1%

Howard University

3.7%

Georgia State University

3.7%

Texas A&M University

3.7%

George Washington University

3.3%

University of Maryland - University College

3.3%

Illinois State University

3.3%

University of Pennsylvania

3.3%
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Majors

Business

28.2%

Marketing

10.3%

Finance

7.3%

Management

6.8%

Communication

5.6%

Accounting

5.3%

Psychology

4.3%

Computer Science

4.2%

Education

3.5%

English

2.9%

Economics

2.8%

Political Science

2.8%

Computer Information Systems

2.5%

Law

2.4%

Counseling Psychology

2.3%

Journalism

2.0%

Health Care Administration

1.8%

Elementary Education

1.8%

Electrical Engineering

1.7%

Liberal Arts

1.6%
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Degrees

Bachelors

39.5%

Masters

31.7%

Other

15.7%

Doctorate

5.4%

Associate

3.8%

Certificate

3.0%

Diploma

0.7%

License

0.1%
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