How to hire a consultant/marketing director

How to hire a consultant/marketing director, step by step

Here's a step-by-step consultant/marketing director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a consultant/marketing director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new consultant/marketing director
• Step 8: Go through the hiring process checklist

What does a consultant/marketing director do?

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1. Identify your hiring needs

   The consultant/marketing director hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A consultant/marketing director's background is also an important factor in determining whether they'll be a good fit for the position. For example, consultant/marketing directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of consultant/marketing directors.

   Type of Consultant/Marketing Director	Description	Hourly rate
   Consultant/Marketing Director	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$37-76
   Director Of Strategy	A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies... Show more	$51-95
   Sales And Marketing Consultant	A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing... Show more	$15-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Project Management
   • Business Development
   • Healthcare
   • ROI
   • Customer Relationships
   • Business Process
   • Pre Sales
   • ERP
   • Digital Transformation
   • Lifecycle Management
   • Cash Flow
   • HR
   • Risk Management
   • Payroll

   Check all skills

   Responsibilities:

   • Lead and manage concurrent development and implementation of strategies that enable measurable business value and sustainable ROI.
   • Manage team of consultants responsible for preparing think leadership, RFP support, and custom product demonstrations.
   • Manage e-commerce website and direct email campaigns to wholesale and retail customers, initiate SEO plan: organic and paid search.
   • Reconcile payroll for all staff.
   • Create policy and procedures to ensure the accuracy of the payroll process.
   • Recruit to provide strategic healthcare labor management consulting

   More consultant/marketing director duties

3. Make a budget

   Including a salary range in your consultant/marketing director job description is one of the best ways to attract top talent. A consultant/marketing director can vary based on:

   • Location. For example, consultant/marketing directors' average salary in wyoming is 31% less than in washington.
   • Seniority. Entry-level consultant/marketing directors 51% less than senior-level consultant/marketing directors.
   • Certifications. A consultant/marketing director with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a consultant/marketing director's salary.

   Average consultant/marketing director salary

   $111,827yearly

   $53.76 hourly rate

   ---

   Entry-level consultant/marketing director salary

   $78,000 yearly salary

   Updated January 23, 2026

   Average consultant/marketing director salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$132,156	$64
   2	Illinois	$121,760	$59
   3	Maryland	$121,109	$58
   4	New York	$120,510	$58
   5	Massachusetts	$118,823	$57
   6	Nevada	$118,488	$57
   7	Pennsylvania	$116,508	$56
   8	Texas	$115,805	$56
   9	California	$115,737	$56
   10	District of Columbia	$113,174	$54
   11	Florida	$112,981	$54
   12	Alaska	$108,281	$52
   13	New Mexico	$104,580	$50
   14	Indiana	$102,258	$49
   15	Kentucky	$101,711	$49
   16	Louisiana	$101,552	$49
   17	Alabama	$101,356	$49
   18	Virginia	$101,069	$49
   19	Mississippi	$100,018	$48
   20	Delaware	$99,795	$48

   Average consultant/marketing director salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Huron Consulting Group	$136,279	$65.52	223
   2	Regeneron	$135,829	$65.30	26
   3	GEP Worldwide	$133,018	$63.95	4
   4	The Hackett Group	$132,983	$63.93	11
   5	UiPath	$132,003	$63.46	4
   6	Pwc	$128,579	$61.82	345
   7	iGATE Global Solutions	$128,535	$61.80
   8	Alvarez & Marsal	$127,940	$61.51	107
   9	DISCO	$123,623	$59.43
   10	Prudential Bank	$122,206	$58.75	15
   11	ERM	$121,986	$58.65	114
   12	Northwell Health	$120,541	$57.95	6
   13	Gartner	$119,870	$57.63	34
   14	DW Simpson Global Actuarial Recruitment	$119,868	$57.63
   15	Guidehouse	$117,476	$56.48	233
   16	Nonprofit Finance Fund	$116,436	$55.98
   17	J.S. Held	$115,966	$55.75	18
   18	JLL	$115,579	$55.57	50
   19	Wolters Kluwer	$115,243	$55.41	84
   20	Moss Adams	$103,149	$49.59

4. Writing a consultant/marketing director job description

   A good consultant/marketing director job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a consultant/marketing director job description:

   Consultant/marketing director job description example

   The Unique Opportunity
   
   Due to continuing company success and expansion plans, the Advisory Group - focusing on Strategy and Implementation - is seeking a Consulting Director based in one of our US offices, to shape the next stage of growth within this well established geography.
   
   As a consulting director at Frost & Sullivan, you will be part of a dynamic global team that strives for excellence in work and social engagements. The average person spends most of their adult lives at work, yet few feel that their contributions are important or that they are being challenged. You will be encouraged to develop your intellectual curiosity, learn to leverage visionary innovation to address the global challenges of disruption and be provided the ability to collaborate across various areas of the company. The incumbent will be working closely with the consulting group for building up a successful practice in Americas, integrated within the Global team.
   
   Responsibilities
   
   * Manage team performance
   * Proactive approach with prospects and reactive to leads
   * Write and present proposals
   * Ensure quality of project delivered and profitability
   * Contribute to global recruitment efforts
   * Collaborate with consulting and market insight / industry teams
   * Demonstrate thought leadership on financial aspects of growth partnership
   
   Qualifications
   
   * 12 to 15 Years of Experience in Strategic Consulting
   * MBA or Master's Degree in business studies or economics
   * Project management
   * Business Development
   * Business unit management
   * Strategic initiatives leading
   * Business acumen and analytical ease
   * Exposure to c-suit and investor pitches
   * Experience in an international environment will be appreciated, managing a multi-cultural project team based remotely
   * Cross-industry professional experience preferred
   * Demonstrating personal qualities that include being strategic thinker, self-starter, fast-learner, visionary, pragmatic
   * Excellent verbal and written communication skills with complete fluency in spoken and written English
   * Practical experience in business modeling and financial due diligence would be a distinct plus
   
   Benefits
   
   Frost & Sullivan was founded in 1961 and is a global growth consulting company dedicated to providing innovative growth strategies and market intelligence to a broad portfolio of International blue chip companies.
   
   With a client list that includes global 1000 organizations, emerging companies and the investment community, Frost & Sullivan has evolved into one of the premier growth consulting companies in the world.
   
   #LI-AM2
   
   #LI-Remote

   Copy this example

   

5. Post your job

   To find the right consultant/marketing director for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with consultant/marketing directors they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit consultant/marketing directors who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your consultant/marketing director job on Zippia to find and attract quality consultant/marketing director candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit consultant/marketing directors, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new consultant/marketing director

   Once you have selected a candidate for the consultant/marketing director position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new consultant/marketing director. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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