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Consultant/marketing director skills for your resume and career

Updated January 8, 2025

7 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Consultant/marketing director example skills

Below we've compiled a list of the most critical consultant/marketing director skills. We ranked the top skills for consultant/marketing directors based on the percentage of resumes they appeared on. For example, 16.8% of consultant/marketing director resumes contained project management as a skill. Continue reading to find out what skills a consultant/marketing director needs to be successful in the workplace.

15 consultant/marketing director skills for your resume and career

1. Project Management

Here's how consultant/marketing directors use project management:

Established the project management office and delivery methodology that strengthened the quality and timely delivery of critical transformation and automation programs.
Employed Xerox s Project Management Methodology primarily based on Agile Methodology with a tinge of Waterfall Methodology.

2. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how consultant/marketing directors use business development:

Recommend and implement new business development efforts across social media platforms, direct marketing channels and marketing publications.
Project-based Business Development, Marketing and Communications, Program Management, Events Planning and Management, Lead Generation Consulting

3. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how consultant/marketing directors use healthcare:

Developed additional expertise in numerous industries including retail, manufacturing, healthcare, warehousing and logistics, and energy.
Recruited to provide strategic healthcare labor management consulting

4. ROI

Here's how consultant/marketing directors use roi:

Present and report on KPI and ROI for audience acquisition and content creation.
Implemented best practices for ROI analysis to ensure effectiveness and investment.

5. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how consultant/marketing directors use customer relationships:

Managed customer relationships, consulting projects and customer expectations.
Used strong customer relationships at the C level to increase revenue stream from some of our largest customers.

6. Business Process

A business process is a group of tasks that are performed by people working in a business to attain a worthy product and to present it to their customers. A business process can also be defined as performing several steps to achieve a certain goal set by a company. Business processes need to set purposeful goals and the outcome of that goal should be clear.

Here's how consultant/marketing directors use business process:

Spearheaded the integration of senior management requirements with operations abilities through software and business process development.
Advised clients on business processes, technology strategy, enterprise architecture and portfolio management.

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7. Pre Sales

Here's how consultant/marketing directors use pre sales:

Provided services covering pre sales, sales, and commercial activities, helping clients close profitable direct and indirect sales opportunities.

8. ERP

Enterprise Resource Planning (ERP) is computer software used by major corporations and organizations for conducting their management and accounting tasks efficiently. ERP systems bind different business processes with each other allowing smoother flow of data between them resulting in swift project assessment and completion.

Here's how consultant/marketing directors use erp:

Directed software implementations focused on business intelligence and ERP software.
Designed and implemented technical architectures for ERP implementations.

9. Digital Transformation

Here's how consultant/marketing directors use digital transformation:

Defined and led execution of 24-month "Digital Transformation" for PMI consumer brands.

10. Lifecycle Management

Here's how consultant/marketing directors use lifecycle management:

Collaborated with the Consulting Product Marketing team to formally productize the Lifecycle Management Analysis offer.
Managed team delivering account strategy and opportunity development for PTC's Service Lifecycle Management solutions.

11. Cash Flow

Here's how consultant/marketing directors use cash flow:

Created extensive financial modeling, 10-year cash flows and pro-forma for energy projects and power purchase agreements.

12. HR

HR stands for human resources and is used to describe the set of people who work for a company or an organization. HR responsibilities revolve around updating employee records and carrying out management processes like planning, recruitment, evaluation, and selection processes. HR is a key contributor to any company or organization's growth as they are in charge of hiring the right employees, processing payrolls, conducting disciplinary actions, etc.

Here's how consultant/marketing directors use hr:

Board Effectiveness Consultant to North American Management Board providing strategic direction to align leadership development, diversity and HR strategies.
Recruited to provide HR guidance for a national restaurant company with 182 locations, as well as a national manufacturing company.

13. Risk Management

Risk management is the method of recognizing, evaluating, and managing risks to an organization's resources and profits. Financial insecurity, regulatory liability, strategic management mistakes, incidents, and natural hazards are just some of the challenges or dangers that could arise. For digitalized businesses, IT security vulnerabilities and data-related threats, as well as risk management techniques to mitigate them, have become top priorities.

Here's how consultant/marketing directors use risk management:

Focused efforts into the successful resolution of conflict and risk management.
Risk management, Insurance, Investigations and due diligence.

14. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how consultant/marketing directors use payroll:

Managed payroll function and ADP as vendor (18 months - $3million budget).
Converted 10 companies using Lawson payroll and ADP to Success Factors data interface.

15. C-Level

C-Level refers to corporate-level jobs such as chief executive officer (CEO) and chief financial officer (CFO). These positions are the highest level of management within a company and are typically earned after years of working at various positions within a single company. As C-level executives oversee large teams, excellent communication and management skills are required for these positions.

Here's how consultant/marketing directors use c-level:

Worked with C-level executives to plan marketing communication strategy for new products and corporate acquisitions.
Worked directly with and developed strong relationships with the C-level at clients.

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What skills help Consultant/Marketing Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on consultant/marketing director resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all consultant/marketing directors possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for consultant/marketing directors?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What consultant/marketing director skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young consultant/marketing directors need?

Dr. Melissa Goodson Ph.D.

Associate Professor, Marketing & Management, The College of St. Scholastica

We embrace a holistic approach to building skills in our graduates. Broadly, the college focuses on five core college learning objectives that we hope graduates will be exposed to in coursework to develop employment-ready skills during their time at The College of St. Scholastica. The five objectives are Inquire Deeply, Solve Complex Problems, Develop Cultural Fluency, Communicate Clearly and Persuasively, and Serve and Lead through Benedictine Values. St. Scholastica degree programs and course objectives map to these overarching objectives.

The Business Management and Marketing degree program courses emphasize skills in managing people, creatively marketing products and services, solving problems, analyzing information using technology, and ethically communicating company change and news internally and externally.

What technical skills for a consultant/marketing director stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of consultant/marketing director skills to add to your resume

The most important skills for a consultant/marketing director resume and required skills for a consultant/marketing director to have include:

Project Management
Business Development
Healthcare
ROI
Customer Relationships
Business Process
Pre Sales
ERP
Digital Transformation
Lifecycle Management
Cash Flow
HR
Risk Management
Payroll
C-Level
Client Relationships

Customer Satisfaction
Professional Services
Proposal Development
Business Strategy
Executive Management
Service Delivery
Process Improvement
Financial Statements
Cycle Management
Product Development
Data Analysis
Business Plan
RFP
Market Research
Sales Presentations
Non-Profit Organization

Service Offerings
SEO
Infrastructure
PeopleSoft
Client Management
Sigma
KPIs
Channel Marketing
Facebook
IP
Strategic Plan
Real Estate
Strategic Direction
Press Releases

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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