What does a consultant/marketing director do?
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
Consultant/marketing director responsibilities
Here are examples of responsibilities from real consultant/marketing director resumes:
- Lead and manage concurrent development and implementation of strategies that enable measurable business value and sustainable ROI.
- Manage team of consultants responsible for preparing think leadership, RFP support, and custom product demonstrations.
- Manage e-commerce website and direct email campaigns to wholesale and retail customers, initiate SEO plan: organic and paid search.
- Reconcile payroll for all staff.
- Create policy and procedures to ensure the accuracy of the payroll process.
- Recruit to provide strategic healthcare labor management consulting
- Design and implement technical architectures for ERP implementations.
- Direct software implementations focuse on business intelligence and ERP software.
- Develop additional expertise in numerous industries including retail, manufacturing, healthcare, warehousing and logistics, and energy.
- Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
- Secure contract extensions and new business from existing clients by introducing strategic database marketing consulting services.
Consultant/marketing director skills and personality traits
We calculated that 17% of Consultant/Marketing Directors are proficient in Project Management, Business Development, and Healthcare. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Consultant/Marketing Directors that have these skills listed on their resume here:
- Project Management, 17%
Established the project management office and delivery methodology that strengthened the quality and timely delivery of critical transformation and automation programs.
- Business Development, 15%
Recommend and implement new business development efforts across social media platforms, direct marketing channels and marketing publications.
- Healthcare, 11%
Developed additional expertise in numerous industries including retail, manufacturing, healthcare, warehousing and logistics, and energy.
- ROI, 7%
Present and report on KPI and ROI for audience acquisition and content creation.
- Customer Relationships, 7%
Managed customer relationships, consulting projects and customer expectations.
- Business Process, 7%
Spearheaded the integration of senior management requirements with operations abilities through software and business process development.
"project management," "business development," and "healthcare" are among the most common skills that consultant/marketing directors use at work. You can find even more consultant/marketing director responsibilities below, including:
Analytical skills. The most essential soft skill for a consultant/marketing director to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a consultant/marketing director resume shows how their duties depend on analytical skills: "supported data migration from legacy circulation systems to sap erp installation. "
Communication skills. Another soft skill that's essential for fulfilling consultant/marketing director duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a consultant/marketing director resume, here's how consultant/marketing directors can utilize communication skills in their job responsibilities: "developed, implemented, and facilitated market research initiatives to support brand positioning, pricing, and marketing communications efforts. "
Creativity. Another skill that relates to the job responsibilities of consultant/marketing directors is creativity. This skill is critical to many everyday consultant/marketing director duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "managed various agency relationships including: creative, market research and strategic planning. "
Interpersonal skills. consultant/marketing director responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what consultant/marketing directors do with interpersonal skills on a typical day: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. Another crucial skill for a consultant/marketing director to carry out their responsibilities is "organizational skills." A big part of what consultant/marketing directors relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to consultant/marketing director duties can be seen in an example from a consultant/marketing director resume snippet: "provided project management, financial, organizational and strategic consulting for various companies and non-profits. "
The three companies that hire the most consultant/marketing directors are:
- Oracle41 consultant/marketing directors jobs
- Guidehouse17 consultant/marketing directors jobs
- Kronos Incorporated12 consultant/marketing directors jobs
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Compare different consultant/marketing directors
Consultant/marketing director vs. Director of strategy
A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.
There are some key differences in the responsibilities of each position. For example, consultant/marketing director responsibilities require skills like "customer relationships," "business process," "erp," and "cash flow." Meanwhile a typical director of strategy has skills in areas such as "analytics," "client facing," "cloud," and "digital marketing." This difference in skills reveals the differences in what each career does.
Directors of strategy earn the highest salaries when working in the media industry, with an average yearly salary of $159,449. On the other hand, consultant/marketing directors are paid more in the technology industry with an average salary of $124,612.The education levels that directors of strategy earn slightly differ from consultant/marketing directors. In particular, directors of strategy are 8.3% more likely to graduate with a Master's Degree than a consultant/marketing director. Additionally, they're 1.1% less likely to earn a Doctoral Degree.Consultant/marketing director vs. Sales and marketing consultant
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Each career also uses different skills, according to real consultant/marketing director resumes. While consultant/marketing director responsibilities can utilize skills like "business process," "erp," "digital transformation," and "lifecycle management," sales and marketing consultants use skills like "customer service," "sales process," "media sales," and "sales techniques."
Average education levels between the two professions vary. Sales and marketing consultants tend to reach lower levels of education than consultant/marketing directors. In fact, they're 9.0% less likely to graduate with a Master's Degree and 1.1% less likely to earn a Doctoral Degree.Consultant/marketing director vs. Director of sales and marketing
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
The required skills of the two careers differ considerably. For example, consultant/marketing directors are more likely to have skills like "project management," "healthcare," "customer relationships," and "business process." But a director of sales and marketing is more likely to have skills like "customer service," "strategic sales," "sales process," and "sales growth."
Directors of sales and marketing earn the best pay in the manufacturing industry, where they command an average salary of $137,526. Consultant/marketing directors earn the highest pay from the technology industry, with an average salary of $124,612.When it comes to education, directors of sales and marketing tend to earn lower degree levels compared to consultant/marketing directors. In fact, they're 7.8% less likely to earn a Master's Degree, and 2.4% less likely to graduate with a Doctoral Degree.Consultant/marketing director vs. Senior director of marketing
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
Even though a few skill sets overlap between consultant/marketing directors and senior directors of marketing, there are some differences that are important to note. For one, a consultant/marketing director might have more use for skills like "project management," "healthcare," "customer relationships," and "business process." Meanwhile, some responsibilities of senior directors of marketing require skills like "digital marketing," "email marketing," "sr," and "integrated marketing. "
In general, senior directors of marketing earn the most working in the media industry, with an average salary of $170,669. The highest-paying industry for a consultant/marketing director is the technology industry.In general, senior directors of marketing hold similar degree levels compared to consultant/marketing directors. Senior directors of marketing are 0.2% more likely to earn their Master's Degree and 2.3% less likely to graduate with a Doctoral Degree.Types of consultant/marketing director
Updated January 8, 2025
