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Consulting sales manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected consulting sales manager job growth rate is 5% from 2018-2028.
About 23,800 new jobs for consulting sales managers are projected over the next decade.
Consulting sales manager salaries have increased 12% for consulting sales managers in the last 5 years.
There are over 144,229 consulting sales managers currently employed in the United States.
There are 139,927 active consulting sales manager job openings in the US.
The average consulting sales manager salary is $143,639.
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 144,229 | 0.04% |
| 2020 | 126,281 | 0.04% |
| 2019 | 131,572 | 0.04% |
| 2018 | 125,489 | 0.04% |
| 2017 | 123,950 | 0.04% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $143,639 | $69.06 | +4.5% |
| 2025 | $137,504 | $66.11 | +1.9% |
| 2024 | $134,877 | $64.84 | +2.6% |
| 2023 | $131,446 | $63.19 | +2.6% |
| 2022 | $128,080 | $61.58 | +3.6% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 512 | 74% |
| 2 | Rhode Island | 1,059,639 | 321 | 30% |
| 3 | Utah | 3,101,833 | 792 | 26% |
| 4 | Massachusetts | 6,859,819 | 1,662 | 24% |
| 5 | Oregon | 4,142,776 | 955 | 23% |
| 6 | New Hampshire | 1,342,795 | 309 | 23% |
| 7 | Vermont | 623,657 | 140 | 22% |
| 8 | Minnesota | 5,576,606 | 1,090 | 20% |
| 9 | Illinois | 12,802,023 | 2,494 | 19% |
| 10 | Virginia | 8,470,020 | 1,573 | 19% |
| 11 | Delaware | 961,939 | 182 | 19% |
| 12 | Connecticut | 3,588,184 | 650 | 18% |
| 13 | North Carolina | 10,273,419 | 1,733 | 17% |
| 14 | New Jersey | 9,005,644 | 1,567 | 17% |
| 15 | Colorado | 5,607,154 | 927 | 17% |
| 16 | Montana | 1,050,493 | 182 | 17% |
| 17 | California | 39,536,653 | 6,295 | 16% |
| 18 | Georgia | 10,429,379 | 1,655 | 16% |
| 19 | Washington | 7,405,743 | 1,171 | 16% |
| 20 | Kansas | 2,913,123 | 461 | 16% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Charlotte | 2 | 0% | $125,361 |
| 2 | Chicago | 2 | 0% | $155,255 |
Texas Christian University
Texas Christian University

University of Maryland

Baylor University
Clarion University of Pennsylvania
The University of West Florida
Christopher Newport University

Indiana University Southeast

Longwood University
Aquinas College

Montana State University

Michigan State University

Upper Iowa University

The University of Findlay

Fordham University Gabelli School of Business
University of Nebraska at Omaha
Illinois Wesleyan University
Kent State University
Virginia Polytechnic Institute and State University
Derrek Schartz: To maximize your total income in sales one must always be learning and growing. Improving their knowledge, skills, and abilities particularly in light of the disruptions beginng to occur, such as AI, digitization, and others.
Derrek Schartz: The future of sales will require a change to the knowledge, skills, and abilities of salespeople (KSAs). Knowledge is a very important part of what a salesperson needs to be effective.
Texas Christian University
Specialized Sales, Merchandising And Marketing Operations
Ken Corbit Ph.D.: Strategic
Company Selection:
Focus on joining companies with robust sales training programs, emphasizing consultative selling. Look for organizations that invest in your development, providing live calling experiences, quota-driven sales processes, and exposure to tools like Salesforce.
Tech
Proficiency and Sales Tools Mastery:
Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce. Your proficiency in these tools will not only streamline your sales processes but also position you as a tech-savvy professional in the competitive sales landscape.
Hands-On
Experience:
Actively engage in live calling, take ownership of sales funnels, and work with senior hiring authorities during your training. This hands-on experience will not only build your confidence but also prepare you for the challenges of consultative selling.
Research
and Decision-Making Skills:
Develop strong research skills to evaluate companies based on fit, growth opportunities, compensation structures, and overall potential. This informed decision-making approach will set you apart and empower you to navigate the sales landscape strategically.
Mentorship
and Networking:
Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights. Additionally, actively participate in online forums to connect with practical sales
knowledge and best practices.
Ken Corbit Ph.D.: AI-Integrated Consultative Selling: Recognize the evolving role of AI in sales. Embrace AI tools that enhance your pre-call preparation, role-playing, agenda setting, and call talk track development. Stay ahead by incorporating AI into your sales strategies to deliver personalized and efficient client engagements.
Ken Corbit Ph.D.: Holistic
Knowledge Mastery:
Become an expert in your industry, staying abreast of market trends, and thoroughly understanding the products/services you sell. This comprehensive knowledge will empower you to provide exceptional value, resulting in higher sales success and increased client
retention.
Strategic
Question-Based Selling:
Master the art of question-based selling. Use insightful questions to uncover client needs, address pain points, and tailor your approach. This strategic skill will not only boost initial sales but also contribute to secondary sales and long-term client satisfaction.
Compensation
Structure Expertise:
Understand your organization's compensation structure thoroughly. This includes baseline compensation, commission and bonus plans, and additional benefits. This knowledge allows you to set realistic targets, maximize your earnings, and take full advantage
of uncapped commission structures.
Consistent
Target Achievement:
Consistently meet or exceed targets and quotas to demonstrate your value. This not only enhances your immediate success but also positions you for continuous earning potential, especially in roles with uncapped commissions.
Negotiation
and Value Recognition:
Develop negotiation skills to ensure you are compensated appropriately. Recognize your worth and, when appropriate, discuss compensation adjustments or additional benefits with your employer. A proactive approach to recognizing and articulating your value
contributes to your overall salary potential.
In a rapidly evolving sales landscape, continuous learning, tech adaptability, and proactive career management are fundamental for achieving sustained success in consultative sales.
Texas Christian University
Specialized Sales, Merchandising And Marketing Operations
Dr. Brandon Chicotsky: Substantiated numbers such as sales pipeline efficiency, callbacks, meetings, and repeat purchasing are more important than listing responsibilities. Also, management-level personnel should have team growth numbers and coaching methodologies listed with substantiated returns from such efforts.
Dr. Brandon Chicotsky: Sales enablement software, customer relationship management systems; customer analytics and social listening tools; and video playbooks are becoming increasingly important.
Dr. Brandon Chicotsky: Research about the client and strategic questions (with active listening) to understand a client's needs and opportunities will help a sales professional determine if there is value alignment, which leads to more efficient and remunerative outcomes.

University of Maryland
Robert H. Smith School of Business
Roland Rust Ph.D.: One might think that a stellar sales record would be most important, but that would be most relevant only if the individual has prior sales manager experience. If promoting a salesperson to sales manager, the thing that may be missing is administrative and managerial skills. In addition, we are in a technological revolution, driven by AI, which means that prior knowledge and experience with AI-related analysis would also definitely stand out (although probably hard to find).
Roland Rust Ph.D.: We consider empathy the most important soft skill (see our 2021 book, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy," authored with Ming-Hui Huang). This is central for both sales managers and salespeople. The sales manager can best manage a salesperson by being able to understand their emotions. Different salespeople require different approaches. Likewise, salespeople need to relate to the customer's feelings. In addition, because so much of business is now digital, and we're in a pandemic of unknown duration, skills on media such as Zoom are more important than ever, as is the capability of texting and other modes of electronic communication.
Roland Rust Ph.D.: Artificial intelligence is taking over many thinking tasks throughout the economy (see our recent book). Few salespeople or sales managers are AI experts, but at least they need to be aware of the state-of-the-art in that field, enough to know how best to manage human-AI teams. In the sales context, this generally means using AI in the "backroom" and using people for customer contact, although AI salespeople (e.g., chatbots) are becoming more widespread.
Roland Rust Ph.D.: My co-author, Ming-Hui Huang, and I conducted a research study about the "Feeling Economy" published in the California Management Review in 2019. In that study, which tested our predictions about the impact of AI, we investigated US government data to determine which skills are paying more over time. Interestingly, and across various industries, we found that soft skills were increasing in pay the fastest. This makes sense because as AI takes over more thinking tasks, humans will need to focus more on feeling tasks. With sales and sales management being among the most people-oriented jobs that exist, those choosing this career direction are doing the right thing!

Baylor University
Hankamer School of Business
Andrea Dixon Ph.D.: Like salespeople, sales managers must focus their resumes on tangible, objective performance results that are achieved by their teams.
Growth in revenue or quota attainment for the overall team are examples of the types of objective performance results that matter.
High-performing sales managers also highlight long-term performance indicators, which includes both long-term revenue growth by the unit
AND investment metrics that signal the sales manager is building company results for the long run. For example, a high-performance sales manager focuses on building and maintaining a high-performing unit. Such a manager looks to move low performers to other roles where they can be successful.
Another investment metric that a sales manager can signal is the percent of their unit promoted to managerial roles in the organization.
Andrea Dixon Ph.D.: Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.
Andrea Dixon Ph.D.: One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?
Andrea Dixon Ph.D.: People who can recognize patterns (in data, in people), build connections with and across others, create a focus on high-performance behaviors, and lead with a confident humility are those who will win today and in the future business environment.
Dr. Miguel Olivas-Luján Ph.D.: As the economy "reopens" (thanks to appeased fears of contagion driven by vaccination, herd immunity, people worn out by the lockdowns, warmer weather, etc.), we should see workforce adjustments across industries and occupations. Already in March, unemployment was returning to 6% (from a high of 14.8% in April 2020, but after a low of 3.5 in February 2020; https://data.bls.gov/timeseries/LNS14000000). Barring unexpected resistance in the virus variants or other influences, the summer and fall months should give us better job market numbers, but this recovery seems to be benefitting some population segments more than others. The unemployed rate for teenagers was at 13%, followed by Blacks (9.6%), Hispanics (7.9%), Asians (6%), adult men (5.8%), and adult women (5.7%; more detail is available at https://www.bls.gov/news.release/empsit.nr0.htm).
The University of West Florida
Department of Accounting and Finance
Eric Bostwick Ph.D.: In a word, yes. The adjustments that both individuals and businesses have made during this time have shifted our expectations for life and work. For a generation of students who were already tech-natives, the shift to more technology-enabled interactions has reinforced the "click-to-do" mentality. And for non-tech-natives, the roll-out of intuitive, easy-to-use apps has overcome much of their resistance to these types of interactions. These shifts have affected everything from business meetings to family reunions and from buying lunch to meeting with your doctor. However, graduates will need to grow beyond being technology consumers. They must be able to effectively use technology to deliver a company's value proposition, especially in service-oriented fields such as accounting, finance, law, medicine, and consulting.
Christopher Newport University
Department of Communication
Todd Lee Goen: Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
Todd Lee Goen: Pandemic or no pandemic, the best job out of college is one that sets you on the path to achieve your ultimate career goal(s). Reflect on where you want to be in five or ten years or even twenty-five years. Then consider positions that will set you on the path to achieve that goal. Very few people land their dream job upon graduation - dream jobs are typically those we're not qualified to do without some additional work experience and training. A good job is one that will help you achieve your goal(s) - just don't frame it that way in the interview.
Good jobs pay a livable salary for the location, offer benefits (health insurance and retirement at minimum), and provide professional development opportunities (these can take a variety of forms). Too often, college grads overlook professional development. If an employer isn't willing to invest in you, there's no guarantee you will succeed in the job. Good employers understand they need qualified employees who continually develop their skills and abilities, and good employers will make sure employees have the resources they need to succeed.

Dr. Uric Dufrene: First, I would not recommend a gap year. One of the skills that is critically important, regardless of the time period, is adaptability. Learning how to adapt to the circumstances around you is a skill that is valued in the workplace, regardless of the year. This is a key part of problem solving. Solving problems with the conditions and resources on hand will prepare you for a lifelong success in any field. As a graduate develops a reputation for problem solving, they emerge as a "go to" employee and will be seen by others as a leader, in their department or company.

Dr. David Lehr: Information flow skills, particularly surrounding data analytics.
Dr. David Lehr: Most job growth will continue to be in urban centers and the surrounding suburbs. Rural areas will continue to struggle (remote work notwithstanding).
Dr. David Lehr: A premium on flexibility and having a variety of skillsets. Continued weakness across the board in labor markets.
Aquinas College
Business Administration Department
Kerri Orders: In 2020, companies of all sizes rapidly changed the way they were organized and conducted business daily, both internally and externally, with customers and suppliers. COVID has accelerated the potential and opportunity for remote work, both domestically and within the international business environment. Consequently, the future trends for international business will be a decrease in business travel and an increase in collaboration and communication via remote modalities. Many companies have now realized the ability for employees to conduct international business via remote networks, which are both effective and economically efficient. Increasingly, employers are looking for candidates with a global mindset, a culturally diverse range of experiences, and a broad skill set. In addition, employers will expect candidates to have a high level of technical and communication skills in order to thrive and have a shorter learning curve at the entry level. It is important for students entering the job market to highlight and promote their specific skills and value added to a potential employer.
Kerri Orders: In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.
Kerri Orders: There is more than one path to any given career, therefore students will benefit from being curious, creative, and collaborative as they embark upon their international business careers. More than ever, employers will be looking for students who are adaptable, flexible, and proactive. In this tighter job market, students should be more open-minded about opportunities and willing to work in a range of sectors and different sizes of companies. The pandemic has impacted businesses around the world, so this advice will apply to graduates from all regions of the world.

Dr. Angela Woodland Ph.D.: There is still work that needs to be done. Those jobs that are necessary for the economy to continue and for the protection and service of the public will continue to need willing and able employees. The field I know most about is accounting. Publicly-traded companies are required to have audits of their financial statements. This is for the protection of all who use financial statements to make investing decisions. Think about your retirement savings plans, 401(k) plans, etc. So, every year there is a need to hire students who are ready to take the CPA exam and ready to become auditors. The same goes for students who are trained and ready to prepare income tax returns for corporations and individuals. Pandemic or no pandemic, we still need accountants. In fact, we now need accountants who are prepared to make certain that loans and grants related to pandemic relief have been used for their intended purposes and have been distributed appropriately.
Dr. Angela Woodland Ph.D.: Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.
Dr. Angela Woodland Ph.D.: There are pockets of opportunity in most communities. The savvy student will meet and make connections with local businesses through internships, student clubs, guest lectures, and other college events. With a little effort, students can learn to speak the vernacular of local industries and tailor their resumes and skill sets accordingly.

Michigan State University
Broad College of Business
Wyatt Schrock Ph.D.: For graduates entering careers in sales, two skills that come to my mind are (1) listening skills and (2) analytical skills. First, I think listening is indeed a skill that can be developed with techniques and practice. Importantly, and for several reasons (e.g., building rapport, overcoming objections), I do not think you can be a good salesperson and be a bad listener. Second, I think analytical skills may be overlooked in terms of importance for salespeople. Certainly, selling is about relationship-building. However, and simultaneously, selling is also about delivering quantifiable value. It may be increasingly important for salespeople to have the ability to demonstrate exactly how or where they intend to help their customers grow revenue or reduce expenses.
Wyatt Schrock Ph.D.: Based on my experience and discussions with recruiters, at least two things stand out for applicants looking for sales jobs. First, I think transferrable skills are important to signal on a resume. For example, working as a hostess or waiter at a restaurant could signal to recruiters certain interpersonal skills that are important in sales. Second, I think any experience that allows the applicant to quantify their success will help applicants to stand out. If a person did well at work, I think it is worth spending some time thinking about how to tell that story with numbers. I think numbers can be just as important as words on a resume, especially when applying for a sales position.
Wyatt Schrock Ph.D.: For graduates entering careers in sales, I expect the coronavirus pandemic to have at least one enduring impact. That is, I think the pandemic has changed the way that people think about the nature of buyer-seller interactions. In particular, I think we now know that a lot of relationship-building, problem-solving, etc., can be accomplished remotely with video meeting applications. This development might, for example, ultimately lead to lower levels of business travel for salespeople.

Upper Iowa University
School of Business and Professional Studies
Dr. Karla Gavin: College students who graduate and move into the workforce need to think of themselves as independent contractors. They need to articulate their abilities to be flexible and adaptable, and to communicate very clearly in written and verbal communication. Job candidates will benefit from viewing issues as challenges instead of problems and using out-of-the-box thinking to resolve those issues.
They need to share their ability to work with diverse groups of people in team settings. Their willingness to be lifelong learners is important and they should reflect their desire to attend professional development activities and to pursue advanced degrees or certifications. Examples of leadership positions and opportunities need to be indicated on the resume.
Each of the areas mentioned above requires related examples to be stated concisely to reiterate their accomplishments and future goals.
Dr. Karla Gavin: At this time, it appears that individuals will continue to be interviewed and hired virtually without meeting their employer face-to-face. To retain these new hires, employers need to have stellar orientation programs to be completed remotely and onboarding that engages them before Day 1 of employment. Constant communication is critical, especially in the hiring process.
Work is very likely to be conducted in a virtual format for many employees in at least the first six months of 2021. Candidates with experience working with multiple virtual communication platforms will stand out during this time frame.
Employers may require employees to be vaccinated for COVID-19 before returning to face-to-face work with colleagues and clients. Depending on what happens as this vaccine is more widely administered, it could impact employee and new hire decisions to stay or to leave.
Dr. Karla Gavin: The world of work is in great flux right now. Willingness to relocate and to learn the field from the bottom up is very important, wherever that might be. Too many students have unrealistic expectations for salary and job title upon graduation.
They also need to know themselves well enough to understand how their personal purpose and passion match that of their chosen field and of their specific employer.

Christopher Sippel Ed.D.: A silver lining to the pandemic may be that the location of an individual in many industries no longer dictates which company or organization someone can work for. When travel restrictions begin to ease, successful candidates will be willing to go wherever they are asked to go. In these challenging times, organizations will need people that are open to working where they are needed.

Anthony DeFrancesco: Knowledge and experience with sales technology tools and effectively navigating Omnichannel hybrid sales environments. Social selling and analytical skills are also highly important. Product and industry knowledge for the targeted verticals also stands out. Experience with specific industry vertical prospecting tools can be a major differentiator. Finally, important to complement the aforementioned ATS keywords are leadership and team collaboration.
Anthony DeFrancesco: Yes, there will. Many businesses are changing their headquarters, operational infrastructure and buying communications protocols. Effective vertical prospecting, networking and selling skills will still be as important as ever as sales engagements will continue to become more complex. According to McKinsey sales engagements of course have moved mostly to digital and remote which is a trend that started before the pandemic. A McKinsey survey of B2B companies finds that, "Almost 90 percent of sales have moved to a videoconferencing(VC)/phone/web sales model, and while some skepticism remains, more than half believe this is equally or more effective than sales models used before COVID-19." (The B2B digital inflection point: How sales have changed during COVID-19) April 30, 2020 McKinsey Article)
Anthony DeFrancesco: Knowledge and experience with sales technology tools and effectively navigating Omnichannel hybrid sales environments. Social selling and analytical skills are also highly important. Product and industry knowledge for the targeted verticals also stands out. Experience with specific industry vertical prospecting tools can be a major differentiator. Finally, important to complement the aforementioned ATS keywords are leadership and team collaboration.
Laura Sansoni: I think taking a year between high school and college or between a bachelor's and master's degree can be incredibly beneficial if the individual approaches this time with intentional purpose. If they want to gain work experience and/or save up money for school, seeking a position with ties to a career that interests them is going to help them narrow down their academic path once they begin their higher education.
If they want to use this time to travel, they should consider documenting their experiences to reflect on their personal growth and any new skills they gain such as learning a new language. If they simply wish to take a break from their studies, take the year to explore their personal interests and hobbies by trying new things and meeting with people doing work that interests them. Lifelong, fulfilling careers stem from your passions and interests. Discovering both early will help guide them in educational pursuits as well as fulfilling work throughout their life.
Fred Hoyt Ph.D.: The biggest trends I believe in the job market will be the search for employees who have mastered (or at least adapted to) the demands of online everything: sales, fulfillment, working at a distance with minimum supervision in groups with minimal supervision, positive mental attitude, and an ability to self-motivate.
Kent State University
Department of Accounting
John Rose: For accounting students, the job market is good. There was a dip at the beginning of the pandemic, but CPA firms are still hiring. The number of interns for the winter season is comparable to the previous year.
Virginia Polytechnic Institute and State University
Career and Professional Development
Jonathan Byers:
- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.
Jonathan Byers: Like most Liberal Arts graduates, people with History degrees will most likely develop a number of the professional skills mentioned above that can be applicable in many different industry areas. In today's job market, college graduates are not bound to one type of job opportunity. History majors from Virginia Tech have found employment in Higher Education, Law, Politics, Public Policy, Business, Marketing, Information Technology, Information Management, International Affairs, Local & State Government, and the Federal Government. They have found opportunities in many different locations across the United Students. A person who finds a job depends on how much they are willing to network with other professionals and be strategic and intentional with their job search strategies.