How To Become A Consumer Marketing Manager: What It Is and Career Path

What is a consumer marketing manager and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Richard Tate

A consumer marketing manager is an individual who is responsible for sustaining clients' gratification and improving the job connection between customers and the organization. As a consumer marketing manager, you are to help the merchandising and sales workers in coming up with advertising campaigns to grow business recognition.

You are expected to also carry out reviews to determine the efficacy and potency of the goods and services rendered by the organization. You will also reply to client's questions and issues and settle their demands by bringing suggestions to goods administrators for goods examination. Furthermore, you must be current with the recent industry developments so as to build up chances that would produce resources for profit.

To be a consumer marketing manager, there are certain skills you need to have. They include coordination, analytical, and communication skills. You must also be innovative in your thinking and actions. In addition to these skills, you must possess a bachelor's degree in communications, marketing, or associated areas. With all these, you will earn an average yearly salary of $114,379, which is $54.99 per hour.

What general advice would you give to a consumer marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreConsumer Marketing ManagerUS Average

Salary

7.7

Avg. Salary $105,208

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 57.67%

male 42.33%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a consumer marketing manager

Explore consumer marketing manager education requirements

Most common consumer marketing manager degrees

Bachelor's

71.5 %

Master's

22.5 %

Associate

4.0 %

Start to develop specific consumer marketing manager skills

Skills	Percentages
Consumer Insights	10.67%
Market Research	9.76%
Digital Marketing	7.16%
Project Management	7.08%
Research Projects	5.19%

Complete relevant consumer marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New consumer marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a consumer marketing manager based on U.S. Bureau of Labor Statistics data and data from real consumer marketing manager resumes.

Research consumer marketing manager duties and responsibilities

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Lead optimization of search programs, including SEM and SEO.
Revise go-to-market, promotional, and pricing strategies for restaurant CRM product.
Champion SEO initiatives with cross functional team to drive positive growth YoY.

Prepare your consumer marketing manager resume

When your background is strong enough, you can start writing your consumer marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a consumer marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable consumer marketing manager resume templates

Build a professional consumer marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your consumer marketing manager resume.