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Become A Consumer Marketing Manager

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Working As A Consumer Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $102,712

    Average Salary

What Does A Consumer Marketing Manager Do At Paypal

* Promote new and existing product features to our customers in partnership with the PayPal and PayPal Credit Product teams to expand customer utility and usage with our products.
* Develop and execute marketing strategy for our Contingent Line Increase (CLI) programs in partnership with Risk and other engagement campaigns to drive incremental spend and usage with PayPal Credit customers.
* Address customer pain points in partnership with Operations & Customer Service to reduce customer friction and improve NPS.
* Derive insights from Voice of Customer surveys and customer call feedback to develop marketing strategies.
* Partner with Marketing Operations in campaign execution and Analytics in test design and campaign measurement.
* Coordinate marketing calendars with NA Consumer Marketing to ensure an optimal customer contact strategy and customer experience.
* Manage the marketing compliance SME for the team.
* Develop and refine processes as needed with Marketing Operations that create more control around list instructions.
* Create & maintain any exception reporting that is needed and be on point for any marketing audit and compliance questions.
* Additional responsibilities as needed based on business priorities

What Does A Consumer Marketing Manager Do At Eileen Fisher

* DTC Marketing
* Work cross functionally with DTC Management, Brand Communications Team, eileenfisher.com, Social Media, DTC Buying and Planning and Visuals team on the execution of DTC marketing programs
* Manage all promotional activity for US and Global retail
* Manage the planning, production and execution of DTC direct mail projects globally.
* Facilitate regular DTC marketing strategy meetings for the US and Global markets
* Oversee development of local marketing plans, such as opening, closings, etc
* Develop seasonal marketing presentations, briefs, and activation guides for the brand
* Collaborate with DTC field leaders in communicating marketing campaigns and collecting and sharing feedback
* Oversee Company Store (Outlet) marketing programs
* Build and manage multiple marketing budgets
* Manage and develop 2 direct reports
* Experiential Marketing
* Lead Events team to develop strategy, create and execute events for DTC and the brand
* Inspire team to develop creative and innovative event concepts that engage and delight current and prospective customers.
* Campaign Strategy
* Develop, implement omni-channel campaigns to support DTC business strategy and objectives.
* Ensure alignment on campaign development and implementation across all channels.
* Manage and maintain budgets, developing campaign briefs and working closely with and leading a cross-functional team on aligning campaigns
* Develop and implement integrated omni-channel calendar to ensure marketing alignment across channels
* Establish and maintain strong working relationship with key internal stakeholders
* Communicate out integrated plans and tactics internal (30/60/90 day outlook) + provide store network with required campaign information and set up to support campaigns
* Collaborate with CRM team on post-campaign analyses reporting, lessons learned, and recommendations for future programs
* Brand Eco-system Marketing
* Critical role as a connector for Renew and Lifework initiatives and connecting across the brand

What Does A Consumer Marketing Manager Do At Glaxosmithkline

* Reporting to the Marketing Director for COPD Consumer Marketing, this role is responsible for leading key projects within the COPD Consumer Marketing Team supporting TRELEGY DTC campaign including digital campaigns, social campaigns, behavioral marketing campaigns, CRM campaigns, patient education, and may also assist with print/TV campaigns.
* Candidate should be a self-starter, have a passion for ensuring our marketing campaigns are competitive, and have an innate drive to be innovative in the consumer space.
* Responsibilities include developing and leading digital strategy and execution including websites and online advertising.
* Development of CRM strategy and execution to be ready at TRELEGY DTC launch.
* Lead social marketing and behavior marketing campaigns for TRELEGY.
* Development and execution of pharmacy strategy and any additional initiatives as aligned to the Strategic and Operational Plans.
* Develop KPIs and track project performance against websites, online advertising and CRM work.
* Partner with advertising agencies and other external partners to develop creative and execute programs.
* Lead regulatory, legal, medical copy approval process as well as special copy approval needs through our governance process.
* Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business.
* Why You

What Does A Consumer Marketing Manager Do At Revlon

* Fosters a culture of accountability, ensuring departmental goals and objectives are met by leading, training, developing, coaching, disciplining and retaining high performance teams for all areas.
* This role must have the ability to motivate and lead high performance teams and aid in the mentoring of key talent to carry out operational improvements plus routine functions.
* Apply, and lead others to apply, strategic thinking skills to develop and execute process improvements outside of the daily work checklist.
* Directly responsible for the research, development, benchmarking and implementation of best practices regarding consumer insight collection, systems support and global reporting.
* Provides expertise and guidance in data cleansing methods to ensure communication of information driving positive change and/or brand confidence.
* Serving as the Voice of the Consumer through data management, participates on cross functional team efforts to ensure the highest quality products and services are delivered to our consumers.
* Aids in the identification, development and execution of initiatives providing standardization, communication and maintenance of global consumer care policies while ensuring compliance to company and regulatory requirements where Revlon brands are sold.
* Supports the department in making prompt and appropriate decisions regarding resolutions for consumer issues and concerns within guidelines defined in Global Consumer Affairs Policy and Procedure Manual and in compliance with GMP, FDA, EU and other regional regulations.
* Serves as secondary escalation point for major consumer reported issues, coordinating and managing timely containment and corrective action within the policies of the company.
* Considering departmental volumes, trends and forecasts, monitors and adjusts work streams and schedules to ensure best in class service and departmental productivity.
* Generates daily reports to evaluate individual performance and overall call center performance.
* Collaborates with Supervisors on reporting of Consumer Service Index, Consumer Contact Data charts and Customer Satisfaction Survey.
* Performs any other duties related to departmental functions as needed or requested by management

What Does A Consumer Marketing Manager Do At Whirlpool

* Be responsible for your assigned customers for all issues that have to do with servicing and parts to maintain and repair any of the products we sell
* Commercial Laundry Equipment which includes multi-load washers and dryers up to industrial in capacity, as well as, small chassis washers and dryers.
* Be the kind of customer relations manager that makes them excited to be a Whirlpool customer.
* Be able to do on site service training on all the products we sell in your markets.
* Be the hands, eyes and ears for engineering in the field for all quality and design issues that come up.
* Day to Day (what a typical day or week look

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How To Become A Consumer Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Consumer Marketing Manager jobs

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Consumer Marketing Manager Demographics

Gender

  • Female

    56.3%
  • Male

    40.7%
  • Unknown

    3.0%

Ethnicity

  • White

    81.8%
  • Asian

    7.9%
  • Hispanic or Latino

    7.9%
  • Unknown

    1.6%
  • Black or African American

    0.8%
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Languages Spoken

  • Spanish

    46.4%
  • French

    14.3%
  • Irish

    7.1%
  • Chinese

    7.1%
  • Portuguese

    3.6%
  • Danish

    3.6%
  • German

    3.6%
  • Hebrew

    3.6%
  • Carrier

    3.6%
  • Mandarin

    3.6%
  • Arabic

    3.6%
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Consumer Marketing Manager

Unfortunately we don’t have enough data for this section.

Consumer Marketing Manager Education

    Schools

    • University of Michigan - Ann Arbor

      8.2%
    • New York University

      8.2%
    • Northwestern University

      7.1%
    • Columbia University

      5.9%
    • University of Iowa

      5.9%
    • University of Georgia

      5.9%
    • Syracuse University

      4.7%
    • University of Connecticut

      4.7%
    • University of California - Los Angeles

      4.7%
    • Indiana University Bloomington

      4.7%
    • Santa Clara University

      4.7%
    • University of Houston

      4.7%
    • Michigan State University

      4.7%
    • Southern Illinois University Edwardsville

      4.7%
    • University of Washington

      3.5%
    • University of St. Thomas (Minnesota)

      3.5%
    • University of Tennessee - Knoxville

      3.5%
    • American University

      3.5%
    • University of Nebraska at Omaha

      3.5%
    • University of Wisconsin Extension

      3.5%
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    Degrees

    • Bachelors

      43.4%
    • Masters

      40.2%
    • Other

      10.0%
    • Certificate

      3.0%
    • Associate

      1.1%
    • Diploma

      0.9%
    • Doctorate

      0.9%
    • License

      0.5%
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Consumer Marketing Manager

Unfortunately we don’t have enough data for this section.

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Real Consumer Marketing Manager Salaries

Job Title Company Location Start Date Salary
Consumer Insights (Quantitative Research) Manager 1 Johnson & Johnson Consumer, Inc. San Francisco, CA Jul 04, 2016 $158,000
Consumer Insights (Quantitative Research) Manager 1 Johnson & Johnson Consumer, Inc. San Francisco, CA Jun 27, 2016 $158,000
Consumer Insights (Quantitative Research) Manager 1 Babycenter, L.L.C San Francisco, CA Apr 01, 2015 $148,600
Consumer Insights (Quantitative Research) Manager 1 Johnson & Johnson Consumer Companies, Inc. San Francisco, CA Dec 22, 2015 $141,000 -
$160,000
Manager Consumer Statistical Validation General Electric Capital Corporation Chicago, IL Sep 24, 2014 $140,000 -
$160,000
Manager, Consumer Insights Avon Products, Inc. New York, NY Oct 01, 2014 $125,300
Manager, Consumer Insights Samsung Electronics America, Inc. San Jose, CA Jan 25, 2010 $120,500 -
$130,500
Consumer Segment Marketing Manager Micron Semiconductor Products, Inc. Milpitas, CA Apr 20, 2015 $120,000
Consumer Segment Marketing Manager Micron Semiconductor Products, Inc. Milpitas, CA Apr 01, 2015 $120,000
Consumer Segment Marketing Manager Micron Technology, Inc. Milpitas, CA Oct 13, 2014 $120,000
Manager, Consumer Analytics Pepsico, Inc. NY Jan 10, 2011 $120,000
Manager, Consumer Complaints Discover Products Inc. Riverwoods, IL Oct 08, 2016 $119,246
Manager, Consumer Insights Avon Products, Inc. New York, NY Oct 01, 2011 $115,000
Manager, Consumer Analytics Activision Publishing, Inc. Santa Monica, CA Sep 02, 2014 $110,000
Manager-Consumer Marketing Milgard Manufacturing Inc. Tacoma, WA Oct 01, 2011 $105,000
Consumer Marketing Manager, Core Brands Mead Johnson & Company Evansville, IN Sep 07, 2009 $105,000
Consumer Insights Manager Windsor Foods, LP Hayward, CA Sep 30, 2014 $103,000 -
$108,912
Consumer Insights Manager Microsoft Corporation Bellevue, WA May 21, 2015 $102,712
Consumer Insights Manager Heineken USA, Inc. New York, NY Jun 06, 2011 $102,000
Consumer Insights Manager Ajinomoto Windsor, Inc. Hayward, CA Jul 10, 2015 $101,629 -
$108,912
Manager, Marketing-Consumer Acquisitions BMO Harris Bank, N.A. Chicago, IL Jan 08, 2016 $100,000
Consumer Insights Manager Windsor Foods, LP Hayward, CA Oct 15, 2012 $100,000 -
$107,000
Manager, Consumer Marketing Activision Publishing, Inc. Santa Monica, CA Sep 06, 2012 $100,000
Manager, Consumer Analytics Encyclopaedia Britannica, Inc. Chicago, IL Nov 08, 2016 $96,491
Manager, Consumer Insights Babycenter, L.L.C. San Francisco, CA Sep 10, 2013 $95,000
Manager, Consumer Analytics Activision Publishing, Inc. Santa Monica, CA Aug 19, 2016 $92,000

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Top Skills for A Consumer Marketing Manager

ConsumerInsightsEmailCampaignsCustomerServiceProceduresNewProductDevelopmentMarketResearchAdditionalPInternalDepartmentsBusinessUnitsROIFacebookCRMLoyaltyProgramConsumerResearchE-CommerceNewProductLaunchesAnnualCostSavingsMarketShareDirectReports

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Top Consumer Marketing Manager Skills

  1. Consumer Insights
  2. Email Campaigns
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Provided consumer insights to menu department.
  • Created and executed Email Campaigns via E.Piphany software, and developed new products for sales.
  • Work with clients and operations to ensure exceptional customer service.
  • Researched/streamlined digital art/stock photo library assets, designed systems and procedures for greater productivity and budget accountability.
  • Oversee all aspects of new product development process.

Top Consumer Marketing Manager Employers

Consumer Marketing Manager Videos

Souhir, Marketing Manager -- L'Oreal Marketing

A Day In The Life: Marketing Manager

What does a marketing manager do?

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