Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between consumer marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a consumer marketing manager and a marketing manager. Additionally, a consumer marketing manager has an average salary of $105,208, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a consumer marketing manager include consumer insights, market research and digital marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Consumer Marketing Manager | Marketing Manager | |
| Yearly salary | $105,208 | $104,550 |
| Hourly rate | $50.58 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,602 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Consumer marketing managers and marketing managers have different pay scales, as shown below.
| Consumer Marketing Manager | Marketing Manager | |
| Average salary | $105,208 | $104,550 |
| Salary range | Between $78,000 And $141,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a consumer marketing manager and a marketing manager in terms of educational background:
| Consumer Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between consumer marketing managers' and marketing managers' demographics:
| Consumer Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.3% Female, 57.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |