Consumer marketing manager demographics and statistics in the US
Consumer marketing manager demographics research summary. Zippia estimates consumer marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our consumer marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about consumer marketing managers after extensive research and analysis:
- There are over 11,581 consumer marketing managers currently employed in the United States.
- 57.7% of all consumer marketing managers are women, while 42.3% are men.
- The average consumer marketing manager age is 39 years old.
- The most common ethnicity of consumer marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Consumer marketing managers are most in-demand in Chicago, IL.
- The technology industry is the highest-paying for consumer marketing managers.
- 10% of all consumer marketing managers are LGBT.
On this page
Consumer marketing manager demographics by:
Consumer marketing manager gender statistics
57.7% of consumer marketing managers are women and 42.3% of consumer marketing managers are men.
- Female, 57.7%
- Male, 42.3%
Consumer marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
Consumer marketing manager gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$105,957
Female income
$101,364
Consumer marketing manager gender ratio over time
This data breaks down the percentage of men and women in consumer marketing manager positions over time. Currently, 57.7% of consumer marketing managers are female.
Consumer marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 62.65% | 37.35% |
| 2011 | 62.29% | 37.71% |
| 2012 | 62.94% | 37.06% |
| 2013 | 62.87% | 37.13% |
| 2014 | 60.97% | 39.03% |
| 2015 | 60.47% | 39.53% |
| 2016 | 60.34% | 39.66% |
| 2017 | 59.27% | 40.73% |
| 2018 | 44.61% | 55.39% |
| 2019 | 43.53% | 56.47% |
| 2020 | 41.96% | 58.04% |
| 2021 | 42.33% | 57.67% |
Consumer marketing manager related jobs gender ratio
We compared consumer marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Consumer Marketing Manager | 42% | 58% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Consumer marketing manager demographics by race
The most common ethnicity among consumer marketing managers is White, which makes up 74.6% of all consumer marketing managers. Comparatively, 8.7% of consumer marketing managers are Hispanic or Latino and 8.2% of consumer marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Consumer marketing manager race
| Consumer marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Consumer marketing manager race and ethnicity over time
See how consumer marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Consumer marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Consumer marketing manager wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $105,539 |
| White | $105,169 |
| Black or African American | $101,365 |
| Asian | $113,172 |
| Hispanic or Latino | $104,887 |
Average consumer marketing manager age
See how the average age of consumer marketing managers varies based on ethnicity and gender.
Male
Female
Consumer marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Consumer marketing manager age breakdown
The average age of consumer marketing managers is 40+ years years old, representing 44% of the consumer marketing manager population.
Consumer marketing manager age breakdown
| Consumer Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Consumer marketing manager educational attainment
- Bachelor's, 71%
- Master's, 22%
- Associate, 4%
- Diploma, 1%
- Other Degrees, 2%
Consumer marketing managers by degree level
| Consumer marketing manager degree | Percentages |
|---|---|
| Bachelor's | 71% |
| Master's | 22% |
| Associate | 4% |
| Diploma | 1% |
| Other Degrees | 2% |
Consumer marketing manager jobs you might like
Consumer marketing manager wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $119,044 |
| Bachelor's Degree | $108,197 |
| Doctorate Degree | $123,129 |
Consumer marketing manager employment statistics
Most consumer marketing managers work for a private in the media industry.
Company size where consumer marketing managers work
Below, you can see the size of companies where consumer marketing managers work.
Consumer marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 29% |
| > 10,000 employees | 35% |
Consumer marketing manager jobs by company type
Employees with the consumer marketing manager job title have their preferences when it comes to working for a company. For instance, most consumer marketing managers prefer to work at private companies over public companies.
Consumer marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 44% |
| Private | 52% |
| Government | 2% |
Consumer marketing manager jobs by industry
The most common industries for consumer marketing managers are media, manufacturing and technology.
Consumer marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 18% |
| Media | 16% |
| Manufacturing | 12% |
| Technology | 8% |
| Finance | 6% |
| Telecommunication | 5% |
| Retail | 5% |
| Hospitality | 4% |
| Health Care | 4% |
| Professional | 4% |
| Internet | 3% |
| Transportation | 2% |
| Automotive | 2% |
| Energy | 2% |
| Insurance | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Utilities | 1% |
| Construction | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Start-up | 1% |
Consumer marketing manager turnover and employment statistics
Consumer marketing manager unemployment rate over time
The unemployment rate for consumer marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Consumer marketing manager unemployment rate by year
| Year | Consumer marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average consumer marketing manager tenure
The average consumer marketing manager stays at their job for 1-2 years, based on the 883 consumer marketing managers resumes in Zippia's database.
Consumer marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 9% |
| 1-2 years | 45% |
| 3-4 years | 20% |
| 5-7 years | 15% |
| 8-10 years | 6% |
| 11+ years | 6% |
Consumer marketing manager LGBT ratio compared to similar jobs
Review the percent of consumer marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Territory Sales Executive | 7.25% | 255,773 |
| Advertising And Promotions Coordinator | 9.54% | 13,244 |
| Consumer Marketing Manager | 9.86% | - |
| External Relations Director | 16.11% | 22,848 |
Similar consumer marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Territory Sales Executive | 7.25% | 255,773 |
| Advertising And Promotions Coordinator | 9.54% | 13,244 |
| External Relations Director | 16.11% | 22,848 |
Foreign languages spoken by consumer marketing managers
The most common foreign language among consumer marketing managers is Spanish at 48.9%. The second-most popular foreign language spoken is French at 17.8% and Portuguese is the third-most popular at 6.7%.
- Spanish, 48.9%
- French, 17.8%
- Portuguese, 6.7%
- Irish, 4.4%
- Chinese, 4.4%
- Other, 17.8%
Consumer marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 48.9% |
| French | 17.8% |
| Portuguese | 6.7% |
| Irish | 4.4% |
| Chinese | 4.4% |
| Other | 17.8% |
