How to hire a consumer marketing manager

How to hire a consumer marketing manager, step by step

Here's a step-by-step consumer marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a consumer marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new consumer marketing manager
• Step 8: Go through the hiring process checklist

What does a consumer marketing manager do?

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1. Identify your hiring needs

   Before you post your consumer marketing manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a consumer marketing manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A consumer marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, consumer marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of consumer marketing managers.

   Type of Consumer Marketing Manager	Description	Hourly rate
   Consumer Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$37-67
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Consumer Insights
   • Market Research
   • Digital Marketing
   • Project Management
   • Research Projects
   • Marketing Campaigns
   • Integrated Marketing
   • Consumer Research
   • Data Analysis
   • CRM
   • Brand Marketing
   • Email Marketing
   • ROI
   • Brand Management

   Check all skills

   Responsibilities:

   • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
   • Lead optimization of search programs, including SEM and SEO.
   • Revise go-to-market, promotional, and pricing strategies for restaurant CRM product.
   • Champion SEO initiatives with cross functional team to drive positive growth YoY.
   • Establish and communicate KPIs and track-able measures of success to the larger team.
   • Monetize Facebook fan pages using trackable URLs and Facebook apps to gain incremental orders.

   More consumer marketing manager duties

3. Make a budget

   Including a salary range in your consumer marketing manager job description is one of the best ways to attract top talent. A consumer marketing manager can vary based on:

   • Location. For example, consumer marketing managers' average salary in nebraska is 33% less than in rhode island.
   • Seniority. Entry-level consumer marketing managers 45% less than senior-level consumer marketing managers.
   • Certifications. A consumer marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a consumer marketing manager's salary.

   Average consumer marketing manager salary

   $105,208yearly

   $50.58 hourly rate

   ---

   Entry-level consumer marketing manager salary

   $78,000 yearly salary

   Updated January 23, 2026

   Average consumer marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$126,939	$61
   2	New York	$118,676	$57
   3	Washington	$107,871	$52
   4	Massachusetts	$104,916	$50
   5	Illinois	$101,090	$49
   6	Maryland	$100,769	$48
   7	New Jersey	$100,596	$48
   8	Florida	$100,488	$48
   9	Minnesota	$100,377	$48
   10	Arizona	$99,345	$48
   11	District of Columbia	$97,750	$47
   12	Connecticut	$97,189	$47
   13	Texas	$93,865	$45
   14	Utah	$93,153	$45
   15	North Carolina	$92,949	$45
   16	Pennsylvania	$92,460	$44
   17	Georgia	$91,643	$44
   18	Missouri	$89,128	$43
   19	Kansas	$83,791	$40
   20	Colorado	$83,668	$40

   Average consumer marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$141,637	$68.09	458
   2	The Walt Disney Company	$139,317	$66.98	36
   3	Citi	$135,281	$65.04	18
   4	Santander Private Banking International	$131,649	$63.29	3
   5	Texas Capital Bank	$129,617	$62.32	14
   6	Goldman Sachs	$127,919	$61.50	12
   7	PVH	$127,713	$61.40	5
   8	MAC Cosmetics	$127,060	$61.09
   9	Santander Bank	$123,891	$59.56	1
   10	AbbVie	$123,486	$59.37	79
   11	Intermountain Healthcare	$122,958	$59.11
   12	MySpace NYC	$122,754	$59.02
   13	Amazon	$121,864	$58.59	412
   14	IRI	$121,730	$58.52
   15	Astellas Pharma	$121,519	$58.42	6
   16	Mitsubishi Motors	$121,274	$58.30
   17	Gap Inc.	$121,092	$58.22
   18	Green Mountain Coffee Roasters	$120,117	$57.75
   19	ICONMA	$120,112	$57.75
   20	The Bountiful Company	$119,122	$57.27

4. Writing a consumer marketing manager job description

   A consumer marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a consumer marketing manager job description:

   Consumer marketing manager job description example

   Best known for Little Debbie snack cakes, America's leading snack cake brand, Sunbelt Bakery Granola products, and Drake's Cakes , McKee Foods Corporation is seeking a Consumer Care Manager for our Consumer Affairs Department. This is an exciting opportunity to work for a company committed to providing consumers with quality products at an excellent value. McKee Foods Corporation, a privately-held, family-owned bakery, has been in business since 1934. We have a long history of innovation and treating employees with respect, and a deeply held belief in the importance of doing business with integrity.
   Pay Grade
   Salaried grade above 10
   
   Schedule
   Monday - Friday; 8:00 a.m. - 5:00 p.m. (other hours as needed)
   
   Job Summary
   
   The Consumer Care Manager is responsible for managing consumer care, consumer claims, product protection activities, participating in crisis management and managing the consumer affairs and retail liaison call center. Responsibilities include the following. Other duties may be assigned.
   Plans and implements policies for consumer affairs and retail liaison call center Manages workflows to maximize efficiency and produce high levels of service and consumer satisfaction Monitors and measures metrics and develops standards, improvements, or changes to processes Establishes and maintains a high level of consumer satisfaction by resolving consumer-related issues quickly Strategizes and collaborates with internal teams to foster a culture of continuous improvement Develops and conducts programs to reach departmental objectives Conducts investigations and cooperates with federal, state, and local agencies, business community, and private organizations to resolve claims Investigates claims of product contamination Analyzes trends in consumer suggestions/complaints Identifies training needs, best practices, tools and resources for department.Supervises call center employees and provides overall direction, development and guidance of the team which includes, interviewing, hiring, training, planning, managing work and appraising performance.
   
   Required Qualifications
   Bachelor's degree with five years of experience in customer service, technical support or supervision High level of interpersonal and communication skills High level of adaptability, strong initiative and discretion Excellent conflict resolution and communication skills (written, verbal and listening) Competence with Microsoft Office Suite (with high level expertise in Excel) and the ability to learn other software applications Detail-oriented and efficient in administrative tasks such as scheduling and planning
   Preferred Qualifications
   Experience managing a consumer call center At least one year of experience in supervision and leadership Strong knowledge of customer service principles and practices, and a passion for creating the best experience for consumers of the brands.Goal-oriented and engaging personality Work well as a team member as well as independently
   
   Benefits
   Competitive pay scale 401(k) with matching contributions Health insurance, including prescription drug plan Dental insurance Vision care plan Life insurance Paid time off (for vacation, holidays, sick time, personal time, etc.) Direct deposit payroll Credit UnionExercise and recreation facility Profit-sharing program Short Term and Long-Term Disability Insurance (Premiums Paid by the Company)
   
   Please upload your resume for full consideration.
   
   **EOE, including disability/veterans**

   Copy this example

   

5. Post your job

   To find the right consumer marketing manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with consumer marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit consumer marketing managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your consumer marketing manager job on Zippia to find and recruit consumer marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit consumer marketing managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new consumer marketing manager

   Once you've selected the best consumer marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new consumer marketing manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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