What does a consumer marketing manager do?
A consumer marketing manager is responsible for maintaining customer satisfaction and enhancing the business relationship between the clients and the company. Consumer marketing managers assist the marketing and sales staff in developing promotional campaigns to increase brand awareness, as well as conducting surveys to identify the efficiency and effectiveness of the products and services offered by the company. They also respond to consumers' inquiries and concerns and addressing requests by sending recommendations to product managers for review. A consumer marketing manager should always be updated with the latest industry trends to develop opportunities that would generate resources for revenues.
Consumer marketing manager responsibilities
Here are examples of responsibilities from real consumer marketing manager resumes:
- Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
- Lead optimization of search programs, including SEM and SEO.
- Revise go-to-market, promotional, and pricing strategies for restaurant CRM product.
- Champion SEO initiatives with cross functional team to drive positive growth YoY.
- Establish and communicate KPIs and track-able measures of success to the larger team.
- Monetize Facebook fan pages using trackable URLs and Facebook apps to gain incremental orders.
- Cultivate marketing and outreach strategy by collecting and analyzing KPIs and testing new methods.
- Recommend improvements to the Facebook page to strengthen relationships with fans and to encourage greater brand involvement.
- Streamline best practices across numerous niche markets resulting in significant response lifts and ROI improvements across the board.
- Partner with digital and database agencies to create CRM engagement strategy focuse on segmentation.
- Schedule advertisements and publications, closely monitoring metric and ROI from each marketing effort.
- Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
- Collaborate across business units to deploy B2C marketing initiatives & communication strategies.
- Help develop web-base POS data management portal that become a secondary business.
- Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Consumer marketing manager skills and personality traits
We calculated that 11% of Consumer Marketing Managers are proficient in Consumer Insights, Market Research, and Digital Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Consumer Marketing Managers that have these skills listed on their resume here:
- Consumer Insights, 11%
Develop consumer insight project plans, and continuously monitor program execution, performance and objectives.
- Market Research, 10%
Performed ongoing customer and market research to identify potential partners and capitalize on unmet market needs.
- Digital Marketing, 7%
Promoted to take on increased responsibility in the digital marketing arena, for this leading on- and off-line publisher.
- Project Management, 7%
Project Management Planned and monitored a $2.8 million dollar warehouse renovation under budget and before deadline.
- Research Projects, 5%
Maximized panelist engagement by maintaining communication, creating and distributing quarterly newsletters and launching ample research projects.
- Marketing Campaigns, 4%
Worked closely with other Disney divisions to create successful marketing campaigns that increased awareness and interest in viewership of Disney programs
"consumer insights," "market research," and "digital marketing" are among the most common skills that consumer marketing managers use at work. You can find even more consumer marketing manager responsibilities below, including:
Analytical skills. The most essential soft skill for a consumer marketing manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a consumer marketing manager resume shows how their duties depend on analytical skills: "designed, built, deployed and analyzed all email campaigns for 7 different web storefronts. "
Communication skills. Many consumer marketing manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a consumer marketing manager will need this skill often in their role. This resume example is just one of many ways consumer marketing manager responsibilities rely on communication skills: "managed $6 million marketing communications budget and managed external agencies in consumer research and creative development. "
Creativity. consumer marketing managers are also known for creativity, which are critical to their duties. You can see how this skill relates to consumer marketing manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A consumer marketing manager resume example shows how creativity is used in the workplace: "generated email campaigns, includincreative, and improved open rates and click-throughs. "
Organizational skills. consumer marketing manager responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what consumer marketing managers do with organizational skills on a typical day: "created a crm organizational design to support the business objectives and built/managed an organization of 25 people"
The three companies that hire the most consumer marketing managers are:
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Compare different consumer marketing managers
Consumer marketing manager vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
These skill sets are where the common ground ends though. The responsibilities of a consumer marketing manager are more likely to require skills like "consumer insights," "research projects," "consumer research," and "data analysis." On the other hand, a job as a head of marketing requires skills like "kpis," "google analytics," "content strategy," and "b2b marketing." As you can see, what employees do in each career varies considerably.
Heads of marketing really shine in the media industry with an average salary of $134,857. Comparatively, consumer marketing managers tend to make the most money in the technology industry with an average salary of $120,433.heads of marketing tend to reach similar levels of education than consumer marketing managers. In fact, heads of marketing are 2.5% less likely to graduate with a Master's Degree and 0.4% more likely to have a Doctoral Degree.Consumer marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, consumer marketing manager responsibilities are more likely to require skills like "consumer insights," "research projects," "consumer research," and "data analysis." Meanwhile, a manager, field marketing has duties that require skills in areas such as "salesforce," "b2b marketing," "demand generation," and "grass." These differences highlight just how different the day-to-day in each role looks.
On average, managers, field marketing earn a lower salary than consumer marketing managers. Some industries support higher salaries in each profession. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas consumer marketing managers have higher pay in the technology industry, with an average salary of $120,433.managers, field marketing earn lower levels of education than consumer marketing managers in general. They're 12.9% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.Consumer marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a consumer marketing manager is likely to be skilled in "consumer insights," "research projects," "consumer research," and "data analysis," while a typical senior manager of marketing is skilled in "sr," "kpis," "patients," and "b2b marketing."
Senior managers of marketing earn the highest salary when working in the technology industry, where they receive an average salary of $126,981. Comparatively, consumer marketing managers have the highest earning potential in the technology industry, with an average salary of $120,433.senior managers of marketing typically earn similar educational levels compared to consumer marketing managers. Specifically, they're 3.2% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Consumer marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Types of consumer marketing manager
Updated January 8, 2025
