Consumer sales associate demographics and statistics in the US
Consumer sales associate demographics research summary. Zippia estimates consumer sales associate demographics and statistics in the United States by using a database of 30 million profiles. Our consumer sales associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about consumer sales associates after extensive research and analysis:
- There are over 82,660 consumer sales associates currently employed in the United States.
- 47.9% of all consumer sales associates are women, while 52.1% are men.
- The average consumer sales associate age is 40 years old.
- The most common ethnicity of consumer sales associates is White (58.6%), followed by Hispanic or Latino (17.1%), Black or African American (11.0%) and Asian (7.6%).
- In 2022, women earned 92% of what men earned.
- 7% of all consumer sales associates are LGBT.
- Consumer sales associates are 58% more likely to work at private companies in comparison to public companies.
On this page
Consumer sales associate demographics by:
Consumer sales associate gender statistics
47.9% of consumer sales associates are women and 52.1% of consumer sales associates are men.
- Male, 52.1%
- Female, 47.9%
Consumer sales associate gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.1% |
| Female | 47.9% |
Consumer sales associate gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$84,806
Female income
$78,379
Consumer sales associate gender ratio over time
This data breaks down the percentage of men and women in consumer sales associate positions over time. Currently, 47.9% of consumer sales associates are female.
Consumer sales associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 48.91% | 51.09% |
| 2011 | 48.58% | 51.42% |
| 2012 | 49.30% | 50.70% |
| 2013 | 49.31% | 50.69% |
| 2014 | 48.37% | 51.63% |
| 2015 | 49.27% | 50.73% |
| 2016 | 49.88% | 50.12% |
| 2017 | 50.19% | 49.81% |
| 2018 | 50.74% | 49.26% |
| 2019 | 49.85% | 50.15% |
| 2020 | 51.29% | 48.71% |
| 2021 | 52.11% | 47.89% |
Consumer sales associate related jobs gender ratio
We compared consumer sales associates with similar job titles to see how gender ratios vary. As you can see, parts counterman and lumber associate have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| BRA Specialist | 6% | 94% |
| Clinique Consultant | 6% | 94% |
| Beauty Consultant | 6% | 94% |
| Consumer Sales Associate | 52% | 48% |
| Cart Associate | 94% | 6% |
| Lumber Associate | 95% | 5% |
| Parts Counterman | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Consumer sales associate demographics by race
The most common ethnicity among consumer sales associates is White, which makes up 58.6% of all consumer sales associates. Comparatively, 17.1% of consumer sales associates are Hispanic or Latino and 11.0% of consumer sales associates are Black or African American.
- White, 58.6%
- Hispanic or Latino, 17.1%
- Black or African American, 11.0%
- Asian, 7.6%
- Unknown, 5.2%
- American Indian and Alaska Native, 0.5%
Consumer sales associate race
| Consumer sales associate race | Percentages |
|---|---|
| White | 58.6% |
| Hispanic or Latino | 17.1% |
| Black or African American | 11.0% |
| Asian | 7.6% |
| Unknown | 5.2% |
| American Indian and Alaska Native | 0.5% |
Consumer sales associate race and ethnicity over time
See how consumer sales associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Consumer sales associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 66.81% | 11.39% | 6.33% | 12.63% |
| 2011 | 65.04% | 12.41% | 6.50% | 13.32% |
| 2012 | 64.75% | 11.92% | 6.65% | 13.77% |
| 2013 | 63.76% | 12.43% | 6.71% | 14.12% |
| 2014 | 63.72% | 12.04% | 7.14% | 14.22% |
| 2015 | 63.17% | 12.08% | 6.91% | 14.85% |
| 2016 | 62.98% | 11.75% | 6.90% | 15.15% |
| 2017 | 62.50% | 11.31% | 7.33% | 15.48% |
| 2018 | 62.60% | 11.07% | 7.01% | 15.99% |
| 2019 | 62.58% | 11.03% | 7.08% | 15.87% |
| 2020 | 60.07% | 11.02% | 7.45% | 16.26% |
| 2021 | 58.58% | 10.99% | 7.62% | 17.05% |
Consumer sales associate wage gap by race
According to our data, white consumer sales associates have the highest average salary compared to other ethnicities. Unknown consumer sales associates have the lowest average salary at $83,065.
| Ethnicity | Salary |
|---|---|
| Unknown | $83,065 |
| White | $86,428 |
| Black or African American | $83,349 |
| Asian | $85,626 |
| Hispanic or Latino | $85,615 |
Average consumer sales associate age
See how the average age of consumer sales associates varies based on ethnicity and gender.
Male
Female
Consumer sales associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 32.5 | 38 |
| Unknown | 37 | 31.5 |
| Asian | 40 | 47 |
| Hispanic or Latino | 30 | 31 |
| White | 43 | 43 |
| American Indian and Alaska Native | 36.5 | 39 |
Consumer sales associate age breakdown
The average age of consumer sales associates is 40+ years years old, representing 49% of the consumer sales associate population.
Consumer sales associate age breakdown
| Consumer Sales Associate Years | Percentages |
|---|---|
| 40+ years | 49% |
| 30-40 years | 18% |
| 20-30 years | 28% |
Consumer sales associate educational attainment
The most common degree for consumer sales associates is bachelor's degree, with 52% of consumer sales associates earning that degree. The second and third most common degree levels are high school diploma degree at 20% and high school diploma degree at 15%.
- Bachelor's, 52%
- High School Diploma, 20%
- Associate, 15%
- Master's, 6%
- Other Degrees, 7%
Consumer sales associates by degree level
| Consumer sales associate degree | Percentages |
|---|---|
| Bachelor's | 52% |
| High School Diploma | 20% |
| Associate | 15% |
| Master's | 6% |
| Other Degrees | 7% |
Consumer sales associate jobs you might like
Consumer sales associate wage gap by degree level
According to the data, consumer sales associates with a Master's degree earn more than those without, at $94,921 annually. With a Bachelor's degree, consumer sales associates earn a median annual income of $93,696 compared to $81,345 for consumer sales associates with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $94,921 |
| High School Diploma or Less | $78,206 |
| Bachelor's Degree | $93,696 |
| Some College/ Associate Degree | $81,345 |
Consumer sales associate employment statistics
Most consumer sales associates work for a private in the retail industry.
Company size where consumer sales associates work
Below, you can see the size of companies where consumer sales associates work.
Consumer sales associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 12% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 40% |
Consumer sales associate jobs by company type
Employees with the consumer sales associate job title have their preferences when it comes to working for a company. For instance, most consumer sales associates prefer to work at private companies over public companies.
Consumer sales associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 40% |
| Private | 58% |
| Government | 0% |
Consumer sales associate jobs by industry
The most common industries for consumer sales associates are retail, finance and professional.
Consumer sales associate industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 20% |
| Retail | 17% |
| Finance | 11% |
| Professional | 9% |
| Manufacturing | 7% |
| Technology | 7% |
| Media | 6% |
| Telecommunication | 5% |
| Hospitality | 4% |
| Insurance | 3% |
| Health Care | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Construction | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Education | 1% |
| Energy | 1% |
Consumer sales associate turnover and employment statistics
Consumer sales associate unemployment rate over time
The unemployment rate for consumer sales associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Consumer sales associate unemployment rate by year
| Year | Consumer sales associate unemployment rate |
|---|---|
| 2010 | 11.74% |
| 2011 | 10.94% |
| 2012 | 9.82% |
| 2013 | 8.89% |
| 2014 | 7.55% |
| 2015 | 7.02% |
| 2016 | 6.27% |
| 2017 | 6.04% |
| 2018 | 5.79% |
| 2019 | 5.48% |
| 2020 | 8.30% |
| 2021 | 8.88% |
Average consumer sales associate tenure
The average consumer sales associate stays at their job for 1-2 years, based on the 1,466 consumer sales associates resumes in Zippia's database.
Consumer sales associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 34% |
| 1-2 years | 34% |
| 3-4 years | 10% |
| 5-7 years | 13% |
| 8-10 years | 4% |
| 11+ years | 5% |
Consumer sales associate LGBT ratio compared to similar jobs
Review the percent of consumer sales associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Service Establishment Attendant | 3.66% | 44,682 |
| Parts Specialist | 3.76% | 46,301 |
| Checker In | 5.05% | 47,250 |
| Consumer Sales Associate | 7.10% | - |
Similar consumer sales associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Service Establishment Attendant | 3.66% | 44,682 |
| Parts Specialist | 3.76% | 46,301 |
| Checker In | 5.05% | 47,250 |
Foreign languages spoken by consumer sales associates
The most common foreign language among consumer sales associates is Spanish at 50.0%. The second-most popular foreign language spoken is French at 8.3% and Chinese is the third-most popular at 5.6%.
- Spanish, 50.0%
- French, 8.3%
- Chinese, 5.6%
- German, 5.6%
- Hindi, 5.6%
- Other, 24.9%
Consumer sales associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 50.0% |
| French | 8.3% |
| Chinese | 5.6% |
| German | 5.6% |
| Hindi | 5.6% |
| Other | 24.9% |
