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How to hire a consumer sales representative

Consumer sales representative hiring summary. Here are some key points about hiring consumer sales representatives in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a consumer sales representative is $1,633.
  • Small businesses spend an average of $1,105 per consumer sales representative on training each year, while large companies spend $658.
  • There are currently 189,752 consumer sales representatives in the US and 216,394 job openings.
  • Concord, NH, has the highest demand for consumer sales representatives, with 2 job openings.
  • Nashville, TN has the highest concentration of consumer sales representatives.

How to hire a consumer sales representative, step by step

To hire a consumer sales representative, you should create an ideal candidate profile, determine a budget, and post and promote your job. Here's a step-by-step guide on how to hire a consumer sales representative:

Here's a step-by-step consumer sales representative hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a consumer sales representative job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new consumer sales representative
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    First, determine the employments status of the consumer sales representative you need to hire. Certain consumer sales representative roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A consumer sales representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, consumer sales representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list presents consumer sales representative salaries for various positions.

    Type of Consumer Sales RepresentativeDescriptionHourly rate
    Consumer Sales RepresentativeCustomer service representatives interact with customers to handle complaints, process orders, and provide information about an organization’s products and services.$10-32
    Bank RepresentativeA bank representative works to assist clients, aiming to provide optimal banking services and build positive client relationships. Their duties include greeting and identifying the clients' needs, answering inquiries, giving clear instructions, and discussing banking terms... Show more$13-19
    Sales Representative InternshipIn a sales representative internship, an intern's duties depend on the directives of a supervising staff or manager. Typically, they are responsible for gaining industry insights while performing clerical tasks such as preparing and processing documents, greeting visitors, disseminating and organizing files, and running errands as needed... Show more$12-20
  2. Create an ideal candidate profile

    Common skills:
    • Broadband
    • Product Knowledge
    • Inbound Calls
    • Outbound Calls
    • Data Entry
    • Phone Calls
    • Consumer Complaints
    • Consumer Inquiries
    • Excellent Interpersonal
    • CRM
    • Customer Relationships
    • Loan Applications
    • Customer Inquiries
    • Customer Care
    Check all skills
    Responsibilities:
    • Join online marketplace specializing in local deals to manage customer engagements while providing industry-best service.
    • Enroll consumer in health insurance supply information on different health plan medicaid, chp, episode etc
    • Verify medicaid waive eligibility for non-emergency transportation.
    • Make both inbound and outbound calls in order to sell DIRECTV products including upgrading services.
    • Verify medicaid waive eligibility for non-emergency transportation.
  3. Make a budget

    Including a salary range in your consumer sales representative job description is one of the best ways to attract top talent. A consumer sales representative can vary based on:

    • Location. For example, consumer sales representatives' average salary in mississippi is 50% less than in alaska.
    • Seniority. Entry-level consumer sales representatives 69% less than senior-level consumer sales representatives.
    • Certifications. A consumer sales representative with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a consumer sales representative's salary.

    Average consumer sales representative salary

    $38,514yearly

    $18.52 hourly rate

    Entry-level consumer sales representative salary
    $21,000 yearly salary
    Updated January 18, 2026
  4. Writing a consumer sales representative job description

    A consumer sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a consumer sales representative job description:

    Consumer sales representative job description example

    • Process customer orders with 100% accuracy and verifies product sold is at the current price

    • Manage EDI and B2B orders for timely processing of sales orders

    • Process all required transactions within 3rd party portals

    • Provide technical support on all products via phone, email, and live chat

    • Handle correspondence and verbal communications in a positive manner on product complaints as related to warranty policies

    • Escalate customer issues to the appropriate parties when necessary

    • Other duties as assigned

    Competencies: To perform the job successfully, the candidate must:

    • Possess strong written and oral communication– Varies writing style to manage customer expectations

    • Demonstrate initiative and problem-solving skills

    • Have a Customer Focused approach to problem solving

    • Be flexible to change and learn new processes quickly

    • Have strong analytical skills and detail oriented

    • Be resourceful and have a positive work ethic

    • Must be able to collaborate and contribute in an in-office team environment

    Education and/or Experience: College Degree; or minimum 1-2 years related experience. Prior experience working in Zendesk is a plus but not required.

    Physical Demands: Ability to sit for long periods of time in front of a computer screen in an office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; reach with hands and arms and talk or hear. The employee is occasionally required to stand, walk, and pack out small parcel packages. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.

    All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

  5. Post your job

    To find consumer sales representatives for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any consumer sales representatives they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level consumer sales representatives with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your consumer sales representative job on Zippia to find and recruit consumer sales representative candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting consumer sales representatives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new consumer sales representative

    Once you've selected the best consumer sales representative candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a consumer sales representative?

Recruiting consumer sales representatives involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

You can expect to pay around $38,514 per year for a consumer sales representative, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for consumer sales representatives in the US typically range between $10 and $32 an hour.

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