How To Become A Content Analyst: What It Is and Career Path

What is a content analyst and how to become one

Updated January 8, 2025

3 min read

Quoted expert

John Lyden

Content analysts are responsible for managing customer service products and assisting senior content analysts with configuration tasks and training activities. They provide support to the company's activities on content and promoting the company's monitoring of content. They also resolve the growth of staff and suppliers and strategic regional commitments for projects

On a daily basis, content analysts are responsible for handling the interface with internal divisions and business line managers on content and collaboration goals. They usually support appropriate internal strategy, stewardship metrics, and monitoring mechanisms to measure efficiency and capacity against labor, vendors, and strategic community investment strategies. They are also in charge of assisting with the production of quarterly metrics or reports for management analysis and government submission.

Most content analysts possess a bachelor's degree that focuses on Public Affairs, Government, Business, or other related fields. Some employers, however, prefer candidates who have at least two to three years of working in the field and knowledge of engaging stakeholders at all levels. It is also important for candidates for this role to have knowledge in project execution with an understanding of contracting and procurement.

What general advice would you give to a content analyst?

John Lyden

Professor and Chair of Religious Studies, University of Nebraska - Omaha

Research skills (ability to find and interpret information), oral and written communication skills (ability to present information clearly), data analysis and interpretation, language interpretation and translation. Computer facility will be highly valued. Employers will include those in higher education, government, non-profits, research institutes, and museums.

ScoreContent AnalystUS Average

Salary

5.1

Avg. Salary $65,768

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.14%

Black or African American 4.71%

Hispanic or Latino 11.20%

Unknown 4.88%

White 64.94%

Gender

female 51.83%

male 48.17%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a content analyst

Explore content analyst education requirements

Most common content analyst degrees

Bachelor's

73.2 %

Master's

13.0 %

Associate

8.0 %

Start to develop specific content analyst skills

Skills	Percentages
Web Content	8.66%
Digital Marketing	8.21%
User Experience	5.94%
Project Management	5.88%
PowerPoint	4.96%

Complete relevant content analyst training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New content analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a content analyst based on U.S. Bureau of Labor Statistics data and data from real content analyst resumes.

Research content analyst duties and responsibilities

Enter and import data into CRM database for leads, prospects, customers, and quotes.
supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
Convert legal documents in soft SGML, HTML and XML formats to be load into production systems.
Edit and transform medical content from PDF format to XML for JanssenMD.com, a searchable medical database for healthcare professionals.

Prepare your content analyst resume

When your background is strong enough, you can start writing your content analyst resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a content analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable content analyst resume templates

Build a professional content analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your content analyst resume.