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Become A Content Analyst

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Working As A Content Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $69,780

    Average Salary

What Does A Content Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Content Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Content Analyst jobs

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Content Analyst Demographics

Gender

Female

50.9%

Male

45.3%

Unknown

3.7%
Ethnicity

White

69.4%

Asian

15.3%

Hispanic or Latino

11.4%

Unknown

2.8%

Black or African American

1.1%
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Languages Spoken

Spanish

35.2%

German

9.3%

Japanese

9.3%

Portuguese

7.4%

Chinese

5.6%

Mandarin

5.6%

Hebrew

3.7%

French

3.7%

Korean

3.7%

Arabic

3.7%

Italian

3.7%

Vietnamese

1.9%

Finnish

1.9%

Yiddish

1.9%

Cantonese

1.9%

Polish

1.9%
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Content Analyst Education

Schools

San Francisco State University

8.8%

San Jose State University

7.5%

University of Washington

6.3%

Temple University

6.3%

Michigan State University

6.3%

Montclair State University

6.3%

University of Illinois at Urbana-Champaign

5.0%

Georgia State University

5.0%

California State University - East Bay

5.0%

Stanford University

5.0%

University of Phoenix

5.0%

Washington State University

3.8%

University of San Francisco

3.8%

University of Iowa

3.8%

Bellevue College

3.8%

University of California - Los Angeles

3.8%

Towson University

3.8%

Regis University

3.8%

New York University

3.8%

Northeastern University

3.8%
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Majors

Business

14.8%

Communication

10.2%

English

9.1%

Marketing

6.4%

Political Science

6.1%

Journalism

6.1%

Computer Science

4.5%

Nursing

4.5%

Information Technology

4.5%

Management

4.2%

Writing

4.2%

Finance

4.2%

Computer Information Systems

3.8%

Electrical Engineering

2.7%

Economics

2.7%

Psychology

2.7%

Public Relations

2.7%

Graphic Design

2.3%

Advertising

2.3%

Accounting

2.3%
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Degrees

Bachelors

52.2%

Masters

23.3%

Other

10.8%

Associate

6.6%

Certificate

3.9%

Doctorate

2.5%

Diploma

0.7%
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Real Content Analyst Salaries

Job Title Company Location Start Date Salary
Technical Content Analyst Apple Inc. Cupertino, CA Feb 18, 2016 $116,000 -
$148,400
Global Content Analyst Nokia Inc. White Plains, NY Feb 01, 2011 $115,000
Content Analyst-Ecommerce E-Advance LLC Campbell, CA Feb 20, 2014 $94,000
Content Analyst-Ecommerce E-Advance LLC Campbell, CA Oct 03, 2012 $94,000
Senior Content Analyst E-Advance LLC Campbell, CA Oct 04, 2009 $90,000
Senior Content Analyst The Hanover Research Council LLC Arlington, VA Jul 31, 2016 $84,000
Lead Analyst-Web/Content Management The Gates Corporation Denver, CO Oct 01, 2015 $79,102 -
$90,000
Lead Analyst-Web/Content Management Gates Corporation Denver, CO Dec 19, 2014 $77,043
Clinical Healthcare Content Analyst 3 McKesson Corporation Alpharetta, GA Dec 02, 2014 $76,710 -
$86,710
BA Analyst, Content Retailmenot, Inc. Austin, TX Aug 20, 2015 $75,000
Clinical Healthcare Content Analyst McKesson Corporation New York, NY Jun 18, 2012 $74,422
Rating Content Analyst Insurance Services Office, Inc. Jersey City, NJ Mar 02, 2015 $73,000 -
$75,500
Rating Content Analyst Insurance Services Office, Inc. Jersey City, NJ Jan 27, 2016 $73,000 -
$75,500
Tax Content Analyst Intuit San Diego, CA Jun 17, 2016 $70,366
Tax Content Analyst Intuit San Diego, CA Sep 16, 2016 $70,366
Tax Content Analyst Intuit Inc. Plano, TX Nov 28, 2016 $67,995 -
$78,936
Tax Content Analyst Intuit San Diego, CA Jun 17, 2016 $67,267
Tax Content Analyst Intuit San Diego, CA Sep 16, 2016 $67,267
Marketing and Content Analyst Application Corporation Rockville, MD Sep 30, 2016 $67,000
Computer Data and Information Content Analyst Forestweb, Inc. Los Angeles, CA Sep 27, 2010 $59,112
Accounting Content Analyst American Institute of Certified Public Accountants Ewing, NJ Feb 11, 2010 $58,245
Analyst, Data Content Services MSCI, Inc. Berkeley, CA Oct 01, 2009 $58,000 -
$68,000
Content Analyst, Quantitative Research The Hanover Research Council LLC Arlington, VA Aug 16, 2015 $55,000
Analyst, Domestic Content Publishing American Airlines, Inc. Fort Worth, TX Sep 12, 2015 $53,582 -
$100,326
Rating Content Analyst Insurance Services Office, Inc. Jersey City, NJ Oct 01, 2011 $52,500 -
$65,000
Instagram Content Analyst Rose International Inc. Menlo Park, CA May 09, 2016 $52,175
Analyst, Legal and Marketing Content Contract Room, Inc. San Mateo, CA Oct 05, 2015 $51,600
Content Analyst, Content Experience Sears Holdings Management Corporation Hoffman Estates, IL Sep 24, 2013 $50,606

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Top Skills for A Content Analyst

WebContentContentManagementSystemInternetResearchSEOSharepointHtmlCatalogWebPagesSearchEngineSQLServerQANewContentFacebookBusinessPartnersIntranetProductInformationDataAnalysisHighQualityJiraDataQuality

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Top Content Analyst Skills

  1. Web Content
  2. Content Management System
  3. Internet Research
You can check out examples of real life uses of top skills on resumes here:
  • Implemented web content for enhancements and project releases while assuring quality and branding integrity for ten lines of businesses.
  • Research, write, and enter city events/venues into Content Management System.
  • Engage in internet research to identify new data elements to add to company profiles.
  • Manage, edit, and score qualitative content to be published in order to moderate SEO metrics.
  • Developed Microsoft SharePoint websites to manage project documentation and communicate with team members and business partners.

Top Content Analyst Employers

Content Analyst Videos

Day In The Life – Intern

Day in the Life of a Corporate Banker | J.P. Morgan

Introduction to Content Analysis

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