Content analysts are responsible for managing customer service products and assisting senior content analysts with configuration tasks and training activities. They provide support to the company's activities on content and promoting the company's monitoring of content. They also resolve the growth of staff and suppliers and strategic regional commitments for projects

On a daily basis, content analysts are responsible for handling the interface with internal divisions and business line managers on content and collaboration goals. They usually support appropriate internal strategy, stewardship metrics, and monitoring mechanisms to measure efficiency and capacity against labor, vendors, and strategic community investment strategies. They are also in charge of assisting with the production of quarterly metrics or reports for management analysis and government submission.

Most content analysts possess a bachelor's degree that focuses on Public Affairs, Government, Business, or other related fields. Some employers, however, prefer candidates who have at least two to three years of working in the field and knowledge of engaging stakeholders at all levels. It is also important for candidates for this role to have knowledge in project execution with an understanding of contracting and procurement.

What Does a Content Analyst Do

There are certain skills that many content analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Content Analyst does

How To Become a Content Analyst

If you're interested in becoming a content analyst, one of the first things to consider is how much education you need. We've determined that 73.2% of content analysts have a bachelor's degree. In terms of higher education levels, we found that 13.0% of content analysts have master's degrees. Even though most content analysts have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Content Analyst

Content Analyst Career Paths

Average Salary for a Content Analyst

Content Analysts in America make an average salary of $65,768 per year or $32 per hour. The top 10 percent makes over $91,000 per year, while the bottom 10 percent under $47,000 per year.
Average Content Analyst Salary
$65,768 Yearly
$31.62 hourly
$47,000
10 %
$65,000
Median
$91,000
90 %

What Am I Worth?

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How To Become a Content Analyst
How To Become a Content Analyst Career Overview

States With The Most Content Analyst Jobs

Mouse over a state to see the number of active content analyst jobs in each state. The darker areas on the map show where content analysts earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Content Analyst Jobs By State

RankStateNumber of JobsAverage Salary
1California2,727$75,305
2New York1,556$76,385
3Texas1,426$73,006
4Illinois1,129$57,351
5Virginia1,115$62,653
6Florida1,113$55,233
7Massachusetts976$68,245
8Georgia781$78,122
9Pennsylvania771$57,720
10Maryland747$59,321
11North Carolina671$79,076
12New Jersey615$74,937
13Ohio577$72,108
14Colorado556$66,959
15Washington539$101,493
16Arizona481$54,723
17Michigan473$64,517
18Minnesota452$87,260
19Indiana379$59,855
20Oregon373$62,007
21Missouri355$59,934
22Tennessee327$59,980
23Wisconsin318$57,587
24Connecticut275$71,230
25Utah275$59,728
26Alabama234$55,969
27Iowa209$65,460
28Kentucky198$53,519
29Arkansas186$74,500
30Kansas175$52,727
31South Carolina166$59,809
32Louisiana141$61,403
33Nevada139$60,461
34Nebraska138$60,692
35Idaho126$60,409
36Oklahoma124$50,975
37Delaware122$91,743
38Rhode Island114$62,249
39New Hampshire105$66,191
40New Mexico94$60,322
41Hawaii91$45,243
42Mississippi81$48,522
43Montana70$64,145
44Alaska67$62,823
45Vermont67$60,622
46Maine66$64,306
47West Virginia66$53,683
48South Dakota47$62,497
49North Dakota46$59,739
50Wyoming40$57,042

Content Analyst Education

Content Analyst Majors

17.6 %
13.2 %

Content Analyst Degrees

Bachelors

73.2 %

Masters

13.0 %

Associate

8.0 %

Top Colleges for Content Analysts

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

Top Skills For a Content Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.7% of content analysts listed web content on their resume, but soft skills such as detail oriented and analytical skills are important as well.

  • Web Content, 8.7%
  • Digital Marketing, 8.2%
  • User Experience, 5.9%
  • Project Management, 5.9%
  • PowerPoint, 5.0%
  • Other Skills, 66.3%

Choose From 10+ Customizable Content Analyst Resume templates

Zippia allows you to choose from different easy-to-use Content Analyst templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Content Analyst resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume
Content Analyst Resume

Content Analyst Demographics

Content Analyst Gender Distribution

Female
Female
52%
Male
Male
48%

After extensive research and analysis, Zippia's data science team found that:

  • Among content analysts, 51.8% of them are women, while 48.2% are men.

  • The most common race/ethnicity among content analysts is White, which makes up 69.1% of all content analysts.

  • The most common foreign language among content analysts is Spanish at 40.5%.

Work Experience Programs For Content Analysts

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Corporate Analyst Development Program (CADP) Program

Company: JPMorgan Chase & Co.

Cost: Free

Duration: 4.25-5.75 hours

Introduction to Accenture Program

Company: Accenture UK

Cost: Free

Duration: 5-6 hours

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Software Engineering Program

Company: Standard Bank

Cost: Free

Duration: 4-4.5 hours

Digital Assurance Program

Company: PwC Switzerland

Cost: Free

Duration: 5-6 hours

Data Visualisation: Empowering Business with Effective Insights Program

Company: Tata

Cost: Free

Duration: 3.5-4.5 hours

Data Analytics Program

Company: Quantium

Cost: Free

Duration: 5-6 hours

Software Engineering Program

Company: J.P. Morgan

Cost: Free

Duration: 5 hours

Data Science & Advanced Analytics Program

Company: BCG

Cost: Free

Duration: 5-6 hours

Data Analytics Program

Company: General Electric

Cost: Free

Duration: 5-6 hours

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Best States For a Content Analyst

Some places are better than others when it comes to starting a career as a content analyst. The best states for people in this position are Washington, Delaware, Minnesota, and North Carolina. Content analysts make the most in Washington with an average salary of $101,493. Whereas in Delaware and Minnesota, they would average $91,743 and $87,260, respectively. While content analysts would only make an average of $79,076 in North Carolina, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Content Analyst Jobs:
122
Highest 10% Earn:
$127,000
Location Quotient:
1.25

2. Washington

Total Content Analyst Jobs:
539
Highest 10% Earn:
$144,000
Location Quotient:
0.95

3. New York

Total Content Analyst Jobs:
1,556
Highest 10% Earn:
$105,000
Location Quotient:
1.56
Full List Of Best States For Content Analysts

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Top Content Analyst Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ content analysts and discovered their number of content analyst opportunities and average salary. Through our research, we concluded that Bazaarvoice was the best, especially with an average salary of $69,990. Hanover Research follows up with an average salary of $62,705, and then comes Google with an average of $124,988. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a content analyst. The employers include PPL, A+E Networks, and Intercontinental Exchange

Most Common Employers For Content Analyst

RankCompanyAverage SalaryHourly RateJob Openings
1Meta$129,687$62.3514
2Google$124,988$60.0922
3Microsoft$122,945$59.1111
4Apple$109,528$52.6610
5Thomson Reuters$83,011$39.9118
6Snap$80,570$38.747
7General Motors$80,335$38.627
8Bloomberg$78,474$37.739
9Accenture$74,364$35.757
10John Deere$74,303$35.727

Content Analyst Videos