Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Technical Content Analyst||Apple Inc.||Cupertino, CA||Feb 18, 2016||$116,000 -
|Global Content Analyst||Nokia Inc.||White Plains, NY||Feb 01, 2011||$115,000|
|Content Analyst-Ecommerce||E-Advance LLC||Campbell, CA||Oct 03, 2012||$94,000|
|Content Analyst-Ecommerce||E-Advance LLC||Campbell, CA||Feb 20, 2014||$94,000|
|Senior Content Analyst||E-Advance LLC||Campbell, CA||Oct 04, 2009||$90,000|
|Senior Content Analyst||The Hanover Research Council LLC||Arlington, VA||Jul 31, 2016||$84,000|
|Lead Analyst-Web/Content Management||The Gates Corporation||Denver, CO||Oct 01, 2015||$79,102 -
|Lead Analyst-Web/Content Management||Gates Corporation||Denver, CO||Dec 19, 2014||$77,043|
|Clinical Healthcare Content Analyst 3||McKesson Corporation||Alpharetta, GA||Dec 02, 2014||$76,710 -
|BA Analyst, Content||Retailmenot, Inc.||Austin, TX||Aug 20, 2015||$75,000|
|Clinical Healthcare Content Analyst||McKesson Corporation||New York, NY||Jun 18, 2012||$74,422|
|Rating Content Analyst||Insurance Services Office, Inc.||Jersey City, NJ||Mar 02, 2015||$73,000 -
|Rating Content Analyst||Insurance Services Office, Inc.||Jersey City, NJ||Jan 27, 2016||$73,000 -
|Tax Content Analyst||Intuit||San Diego, CA||Jun 17, 2016||$70,366|
|Tax Content Analyst||Intuit||San Diego, CA||Sep 16, 2016||$70,366|
|Tax Content Analyst||Intuit Inc.||Plano, TX||Nov 28, 2016||$67,995 -
|Tax Content Analyst||Intuit||San Diego, CA||Jun 17, 2016||$67,267|
|Tax Content Analyst||Intuit||San Diego, CA||Sep 16, 2016||$67,267|
|Marketing and Content Analyst||Application Corporation||Rockville, MD||Sep 30, 2016||$67,000|
|Media Content Analyst/Consultant||CSG Systems, Inc.||Chicago, IL||Nov 01, 2010||$66,000|
|Broadcast Content Analyst||R & C Media Group, Inc.||Industry, CA||Jul 28, 2016||$65,541|
|Analyst, Data Content Services||MSCI, Inc.||Berkeley, CA||Oct 01, 2009||$58,000 -
|Content Analyst, Quantitative Research||The Hanover Research Council LLC||Arlington, VA||Aug 16, 2015||$55,000|
|Analyst, Domestic Content Publishing||American Airlines, Inc.||Fort Worth, TX||Sep 12, 2015||$53,582 -
|Rating Content Analyst||Insurance Services Office, Inc.||Jersey City, NJ||Oct 01, 2011||$52,500 -
|Instagram Content Analyst||Rose International Inc.||Menlo Park, CA||May 09, 2016||$52,175|
|Analyst, Legal and Marketing Content||Contract Room, Inc.||San Mateo, CA||Oct 05, 2015||$51,600|
|Content Analyst, Content Experience||Sears Holdings Management Corporation||Hoffman Estates, IL||Sep 24, 2013||$50,606|
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