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The differences between content analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content analyst and a marketing analyst. Additionally, a content analyst has an average salary of $65,768, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a content analyst include web content, digital marketing and user experience. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Content Analyst | Marketing Analyst | |
| Yearly salary | $65,768 | $59,380 |
| Hourly rate | $31.62 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 52,858 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content analyst specializes in analyzing extensive written materials or data, ensuring accuracy and readability. Their responsibilities typically revolve around performing research to identify what kind of content would attract the public and bring more attention to the brand and its cause. A content analyst usually coordinates with a company's team of writers or content specialists; they delegate and supervise tasks such as write-ups and revision. Furthermore, as an analyst, it is essential to develop projects and programs, all while implementing the company's policies and regulations.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Content analysts and marketing analysts have different pay scales, as shown below.
| Content Analyst | Marketing Analyst | |
| Average salary | $65,768 | $59,380 |
| Salary range | Between $47,000 And $91,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Health Care | Finance |
There are a few differences between a content analyst and a marketing analyst in terms of educational background:
| Content Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content analysts' and marketing analysts' demographics:
| Content Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.2% Female, 51.8% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |