Content analyst demographics and statistics in the US
On this page
Content analyst demographics by:
Content analyst gender statistics
51.8% of content analysts are women and 48.2% of content analysts are men.
- Female, 51.8%
- Male, 48.2%
Content analyst gender ratio
| Gender | Percentages |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
Content analyst gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$64,605
Female income
$62,240
Content analyst gender ratio over time
This data breaks down the percentage of men and women in content analyst positions over time. Currently, 51.8% of content analysts are female.
Content analyst gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 56.56% | 43.44% |
| 2011 | 54.11% | 45.89% |
| 2012 | 54.36% | 45.64% |
| 2013 | 50.88% | 49.12% |
| 2014 | 50.92% | 49.08% |
| 2015 | 53.09% | 46.91% |
| 2016 | 52.33% | 47.67% |
| 2017 | 52.29% | 47.71% |
| 2018 | 51.32% | 48.68% |
| 2019 | 49.95% | 50.05% |
| 2020 | 47.43% | 52.57% |
| 2021 | 48.17% | 51.83% |
Content analyst related jobs gender ratio
We compared content analysts with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Content Analyst | 48% | 52% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Content analyst demographics by race
The most common ethnicity among content analysts is White, which makes up 64.9% of all content analysts. Comparatively, 14.1% of content analysts are Asian and 11.2% of content analysts are Hispanic or Latino.
- White, 64.9%
- Asian, 14.1%
- Hispanic or Latino, 11.2%
- Unknown, 4.9%
- Black or African American, 4.7%
- American Indian and Alaska Native, 0.2%
Content analyst race
| Content analyst race | Percentages |
|---|---|
| White | 64.9% |
| Asian | 14.1% |
| Hispanic or Latino | 11.2% |
| Unknown | 4.9% |
| Black or African American | 4.7% |
| American Indian and Alaska Native | 0.2% |
Content analyst race and ethnicity over time
See how content analyst racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Content analyst race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.88% | 4.90% | 11.89% | 7.63% |
| 2011 | 72.18% | 4.90% | 12.32% | 8.60% |
| 2012 | 72.24% | 5.10% | 11.60% | 8.82% |
| 2013 | 71.99% | 5.32% | 11.06% | 8.85% |
| 2014 | 72.32% | 4.75% | 12.23% | 8.29% |
| 2015 | 71.28% | 4.33% | 12.52% | 8.99% |
| 2016 | 69.50% | 5.50% | 12.75% | 9.89% |
| 2017 | 69.48% | 5.35% | 12.81% | 9.51% |
| 2018 | 68.78% | 5.01% | 12.83% | 10.10% |
| 2019 | 69.12% | 4.91% | 13.04% | 10.15% |
| 2020 | 67.21% | 4.36% | 13.12% | 11.02% |
| 2021 | 64.94% | 4.71% | 14.14% | 11.20% |
Content analyst wage gap by race
According to our data, asian content analysts have the highest average salary compared to other ethnicities. Black or african american content analysts have the lowest average salary at $60,738.
| Ethnicity | Salary |
|---|---|
| Unknown | $63,352 |
| White | $65,295 |
| Black or African American | $60,738 |
| Asian | $69,934 |
| Hispanic or Latino | $64,052 |
Average content analyst age
See how the average age of content analysts varies based on ethnicity and gender.
Male
Female
Content analyst age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Content analyst age breakdown
The average age of content analysts is 30-40 years years old, representing 35% of the content analyst population.
Content analyst age breakdown
| Content Analyst Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Content analyst educational attainment
The most common degree for content analysts is bachelor's degree, with 73% of content analysts earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 8%.
- Bachelor's, 73%
- Master's, 13%
- Associate, 8%
- High School Diploma, 2%
- Other Degrees, 4%
Content analysts by degree level
| Content analyst degree | Percentages |
|---|---|
| Bachelor's | 73% |
| Master's | 13% |
| Associate | 8% |
| High School Diploma | 2% |
| Other Degrees | 4% |
Content analyst jobs you might like
Content analyst wage gap by degree level
According to the data, content analysts with a Doctorate degree earn more than those without, at $76,144 annually. With a Master's degree, content analysts earn a median annual income of $75,504 compared to $67,037 for content analysts with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $75,504 |
| Bachelor's Degree | $67,037 |
| Doctorate Degree | $76,144 |
Content analyst employment statistics
Most content analysts work for a private in the technology industry.
Company size where content analysts work
Below, you can see the size of companies where content analysts work.
Content analyst jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 14% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 31% |
| > 10,000 employees | 34% |
Content analyst jobs by company type
Employees with the content analyst job title have their preferences when it comes to working for a company. For instance, most content analysts prefer to work at private companies over public companies.
Content analyst jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 43% |
| Private | 51% |
| Government | 1% |
Content analyst jobs by industry
The most common industries for content analysts are technology, professional and media.
Content analyst industry statistics
| Industry | Percentages |
|---|---|
| Technology | 19% |
| Fortune 500 | 18% |
| Professional | 12% |
| Media | 8% |
| Internet | 5% |
| Finance | 5% |
| Manufacturing | 5% |
| Health Care | 5% |
| Retail | 5% |
| Education | 4% |
| Insurance | 3% |
| Construction | 2% |
| Telecommunication | 2% |
| Start-up | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Automotive | 1% |
| Hospitality | 1% |
| Energy | 1% |
Content analyst turnover and employment statistics
Content analyst unemployment rate over time
The unemployment rate for content analysts between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Content analyst unemployment rate by year
| Year | Content analyst unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average content analyst tenure
The average content analyst stays at their job for 1-2 years, based on the 926 content analysts resumes in Zippia's database.
Content analyst tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 33% |
| 3-4 years | 11% |
| 5-7 years | 15% |
| 8-10 years | 7% |
| 11+ years | 5% |
Content analyst LGBT ratio compared to similar jobs
Review the percent of content analysts that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Global Logistics Analyst | 8.65% | 71,925 |
| Lead Technical Recruiter | 8.93% | 93,347 |
| Content Analyst | 10.00% | - |
| Consulting Specialist | 11.05% | 57,781 |
| Contract Compliance Officer | 11.64% | 77,005 |
| Fundraising Internship | 19.25% | 47,147 |
Similar content analyst jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Global Logistics Analyst | 8.65% | 71,925 |
| Lead Technical Recruiter | 8.93% | 93,347 |
| Consulting Specialist | 11.05% | 57,781 |
| Contract Compliance Officer | 11.64% | 77,005 |
| Fundraising Internship | 19.25% | 47,147 |
Foreign languages spoken by content analysts
The most common foreign language among content analysts is Spanish at 40.5%. The second-most popular foreign language spoken is Japanese at 8.1% and German is the third-most popular at 6.8%.
- Spanish, 40.5%
- Japanese, 8.1%
- German, 6.8%
- Chinese, 5.4%
- French, 5.4%
- Other, 33.8%
Content analyst languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 40.5% |
| Japanese | 8.1% |
| German | 6.8% |
| Chinese | 5.4% |
| French | 5.4% |
| Other | 33.8% |
