How to hire a content analyst

How to hire a content analyst, step by step

Here's a step-by-step content analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a content analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new content analyst
• Step 8: Go through the hiring process checklist

What does a content analyst do?

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1. Identify your hiring needs

   Before you start hiring a content analyst, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a content analyst to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a content analyst that fits the bill.

   This list presents content analyst salaries for various positions.

   Type of Content Analyst	Description	Hourly rate
   Content Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$22-43
   Data Analyst Internship	A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends... Show more	$12-27
   Marketing Research Analyst	The primary role of a market research analyst is to collect and analyze data on competitors and consumers. Market research analysts have to study market conditions and investigate probable service or product sales... Show more	$17-38

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Web Content
   • Digital Marketing
   • User Experience
   • Project Management
   • PowerPoint
   • Data Entry
   • HTML
   • Data Analysis
   • Content Management System
   • Product Content
   • QA
   • SME
   • Content Development
   • Analyze Data

   Check all skills

   Responsibilities:

   • Enter and import data into CRM database for leads, prospects, customers, and quotes.
   • supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
   • Convert legal documents in soft SGML, HTML and XML formats to be load into production systems.
   • Edit and transform medical content from PDF format to XML for JanssenMD.com, a searchable medical database for healthcare professionals.
   • Document incidents using Vantive CRM.
   • Assist web developers with HTML bug issues.

   More content analyst duties

3. Make a budget

   Including a salary range in your content analyst job description helps attract top candidates to the position. A content analyst salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a content analyst in West Virginia may be lower than in Washington, and an entry-level content analyst usually earns less than a senior-level content analyst. Additionally, a content analyst with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average content analyst salary

   $65,768yearly

   $31.62 hourly rate

   ---

   Entry-level content analyst salary

   $47,000 yearly salary

   Updated January 22, 2026

   Average content analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$102,253	$49
   2	Minnesota	$87,362	$42
   3	California	$83,298	$40
   4	North Carolina	$79,636	$38
   5	Georgia	$78,736	$38
   6	New York	$76,557	$37
   7	District of Columbia	$75,480	$36
   8	New Jersey	$75,004	$36
   9	Texas	$73,449	$35
   10	Ohio	$72,443	$35
   11	Colorado	$67,031	$32
   12	Michigan	$64,654	$31
   13	Virginia	$63,097	$30
   14	Louisiana	$61,440	$30
   15	Nebraska	$60,740	$29
   16	Missouri	$60,143	$29
   17	North Dakota	$59,634	$29
   18	Maryland	$59,432	$29
   19	Pennsylvania	$58,043	$28
   20	Illinois	$57,465	$28

   Average content analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$129,687	$62.35	18
   2	Amazon	$86,554	$41.61	62
   3	Snap	$80,570	$38.74	8
   4	General Motors	$80,335	$38.62	52
   5	TTI Maumee Equipment	$79,204	$38.08
   6	Bloomberg	$78,474	$37.73	27
   7	MSCI	$78,130	$37.56	3
   8	Thermo Fisher Scientific	$76,994	$37.02	5
   9	Sumitomo Mitsui Financial Group	$76,328	$36.70	1
   10	Toyota Financial Svc	$73,340	$35.26
   11	Volt Systems LLC	$72,646	$34.93
   12	Mastercard	$72,621	$34.91	10
   13	BlackRock	$72,347	$34.78
   14	Snagajob	$72,263	$34.74
   15	Morgan Stanley	$72,213	$34.72	11
   16	Intuit	$71,755	$34.50	12
   17	DMi Partners	$70,420	$33.86
   18	Darden Restaurants	$70,093	$33.70	2
   19	Bazaarvoice	$69,990	$33.65
   20	Kforce	$69,876	$33.59	40

4. Writing a content analyst job description

   A job description for a content analyst role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a content analyst job description:

   Content analyst job description example

   Contractors
   
   Currently, all staff and non-staff are working remotely except for select roles that have an in office requirement. We value the health and safety of the people that work for us above all else, and our office re-openings will remain contingent on the course of the COVID variants and federal, state and local safety guidelines and recommendations.
   
   THE DIVISION'S STORY
   
   Most people don't realize the importance of the Finance department in keeping our business operating without hitches and delays. That's probably because we oversee many of the more quietly glamorous, back-office functions that drive our bottom line. We not only forecast, build and manage budgets, we also collect and analyze important data that helps leadership make the best decisions. All of this sounds exciting to you because you love numbers and spreadsheets, and especially love great entertainment.
   
   THE ROLE: Content Sales Analyst (Temporary)
   
   This team oversees Content Sales and reviews and validates data at the SKU (episode) level so that it can be submitted to the Participations department for quarterly statement processing.
   
   MORE ABOUT WHAT YOU'LL DO:
   
   The Content Sales Analyst will assist in tasks associated with obtaining, reviewing, and compiling feed files for our various revenue streams at the episode level. Responsibilities include:
   
   * Partner closely with Manager to identify SKU research efforts. This requires a significant amount of data analysis in Excel. Experience with macros and pivot tables will optimize the process.
   * Obtain from our various customers' portals the monthly revenue reports and match titles to our internal program ID.
   * Prepare feed files at the SKU level for submission to the Participations department.
   * Update cash reconciliation reports as revenue is collected.
   * The Content Sales Analyst will also be tasked with ensure that the related participations liability account is reconciled quarterly.
   
   WHAT YOU'LL LEARN:
   
   The Content Sales Analyst will gain an understanding of the various Content Sales revenue streams within a major media company. This entails identifying how revenues are reported, collected, and allocated to each program streamed.
   
   YOUR STORY:
   
   * Advanced use of Excel, macros, and pivot tables
   * Ability to modify and analyze data
   * Ability to multitask
   * Great organizational skills
   
   Please note project assignment associates are engaged to provide service to A+E Networks on a temporary basis in connection with a specific project. Project assignment associates are hired and employed through a third party vendor with a duration/tenure of no longer than eighteen (18) months

   Copy this example

   

5. Post your job

   To find content analysts for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any content analysts they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level content analysts with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your content analyst job on Zippia to find and attract quality content analyst candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit content analysts, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new content analyst

   Once you've decided on a perfect content analyst candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new content analyst. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a content analyst?