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Content analyst skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Dr. Mark Evans,
Matthew Fisher SFSU, Hult, SMC
Below we've compiled a list of the most critical content analyst skills. We ranked the top skills for content analysts based on the percentage of resumes they appeared on. For example, 8.7% of content analyst resumes contained web content as a skill. Continue reading to find out what skills a content analyst needs to be successful in the workplace.

15 content analyst skills for your resume and career

1. Web Content

Here's how content analysts use web content:
  • Provided human validation and feedback to an artificial intelligence system-classifying web content.
  • Work closely with Web Content specialists and Subject Matter Experts to assist with site updates and maintenance of the product database.

2. Digital Marketing

Here's how content analysts use digital marketing:
  • Designed workflows of types of Medicaid and Medicare forms requested by members and implemented them in digital marketing using AEM.
  • Developed and managed strategic digital marketing initiatives; developed content for main Website and two micro sites.

3. User Experience

Here's how content analysts use user experience:
  • Supported software and system development by determining content needs to meet optimal user experience.
  • Perform user experience analysis and convert to functional requirements/enhancements for submission for I.T.

4. Project Management

Here's how content analysts use project management:
  • Project management and customer software support.
  • Performed project management duties/applied principles.

5. PowerPoint

Here's how content analysts use powerpoint:
  • Maximize opportunities to secure client business through expert review and coordination of excel data and miscellaneous information into cohesive PowerPoint reports.
  • Assisted Conference Leader with planning annual user conference, including preparation of speaker packets, PowerPoint presentations and staff communication.

6. Data Entry

Data entry means entering data into a company's system with the help of a keyboard. A person responsible for entering data may also be asked to verify the authenticity of the data being entered. A person doing data entry must pay great attention to tiny details.

Here's how content analysts use data entry:
  • Started in Data Entry before legal research had moved online.
  • Trained coworkers in political events data entry and analysis.

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7. HTML

Here's how content analysts use html:
  • Edited content using HTML to implement branding standards and meet American Disabilities Act (ADA) guidelines.
  • Converted legal documents in soft SGML, HTML and XML formats to be loaded into production systems.

8. Data Analysis

Here's how content analysts use data analysis:
  • Identified and stopped fraudulent credit card activity by discovering suspicious activity via SQL data analysis and quickly modifying accounts.
  • Completed more than 50 data analysis projects using various methodology.

9. Content Management System

Here's how content analysts use content management system:
  • Content management system implementation strategies via customer workshops.
  • Create, develop and manage content for organization's web presence via the content management system.

10. Product Content

Here's how content analysts use product content:
  • Developed procedures for adding/editing product content and maintaining a system of notifications.
  • Provided quality assurance of provided product content, and supported continual improvement of existing product content within assigned category.

11. QA

QA, or Quality Assurance is a procedure that entails all of the steps taken to avoid any errors in the manufacturing process or in the production of the goods that a company produces. It can also include ensuring the consistency of the services rendered. Quality assurance ensures that the quality of the service delivered to consumers meets or exceeds the promised expectations. This greatly aids in the prevention of any complications that might arise after the goods or services have been distributed. It makes sure that customers are satisfied.

Here's how content analysts use qa:
  • Collaborated with software product development, software QA management
  • Involved in preparing and participating in status reports weekly with QA lead, developers, project managers, and business analysts.

12. SME

The term ‘small and medium-sized enterprises' is meant to describe businesses of varied sizes who fall below certain limits and targets set by various organizations, such as the World Bank and the UN. SMEs, as they are commonly known, are an important part of any economy and generally, in healthy economies, should vastly outnumber other forms of business, such as multi-level corporations, because they collectively employ more people, pay better, and produce more money.

Here's how content analysts use sme:
  • Served as SME in implementing and modifying violations policy for Google Play applications.
  • Conducted train the trainer sessions for SuperUsers and SME's.

13. Content Development

Content development refers to how users receive knowledgeable fillings obtained through extensive research, editing, and manipulations of the content to suit their needs.

Here's how content analysts use content development:
  • Coached analysts on content development to create coherent two-day programs for Leadership Forums.
  • Assisted with workflow issues and content development of the ambulatory EHR application.

14. Analyze Data

Analyze data or data analysis refers to the practice of studying, organizing, and transforming data to make it more useful. It also includes the cleansing of non-useful information which helps in better decision making regarding any particular matter. Analyze data is a practice that is used widely in the field of business, social sciences, and science.

Here's how content analysts use analyze data:
  • Utilized Google Suite to compile and analyze data, locating competitors and evaluating availability of similar products.
  • Worked on various to integrate and analyze data from multiple heterogeneous information sources.

15. SharePoint

Here's how content analysts use sharepoint:
  • Collaborated with vendor talent to document an intranet strategy to guide the introduction and implementation of SharePoint into the company.
  • Developed company SharePoint intranet and increased its traffic and relevancy through internal communications, marketing campaigns and training programs.
top-skills

What skills help Content Analysts find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What content analyst skills would you recommend for someone trying to advance their career?

Dr. Mark EvansDr. Mark Evans LinkedIn profile

Area Chair and Dale K. Cline Associate Dean for Accountancy, Wake Forest University

Don't stop learning. Treat your first job like more graduate school. Learn everything you can.

What type of skills will young content analysts need?

Matthew Fisher SFSU, Hult, SMCMatthew Fisher SFSU, Hult, SMC LinkedIn profile

Business Instructor, San Francisco State University

Students will need to have some exposure to more technical skills. I say "exposure" for the fact that not everyone needs to know how to code, but understanding what coders do goes a long way in empowering young professionals to work in roles adjacent to those with technical skills that they might not have. However, the core skill that will not be outmoded anytime soon is to have robust critical thinking skills and a motivation to keep learning. While firms may seek to fill an immediate need position, it's always better to hire individuals who can learn for the fact that you can almost always teach specific skills.

What soft skills should all content analysts possess?

Dr. Anne Paulet Ph.D.Dr. Anne Paulet Ph.D. LinkedIn profile

Professor, History Department, Humboldt State University

In terms of soft skills, those probably won't change much, they will simply be practiced differently. Being flexible is important since jobs may switch between home and office and since one may be dealing with someone else working from home and the challenges that can present-what cat owner hasn't had their cat walk in front of the camera or step on the wrong computer key? The ability to work in groups will continue to have importance as well as the ability to manage your own time and meet deadlines. At the same time, the nature of computer camera interaction means that people will have to learn to "read" others differently than they would in an in-person environment. Many recent articles have talked about how it is harder to read facial cues or detect emotional responses on the computer. Again, those presently taking synchronous classes have the opportunity to practice these skills--providing students turn on their cameras rather than relying only on audio. If the past year has demonstrated anything, it is that people need to be more culturally aware and sensitive and also be able to work with people of diverse backgrounds. History classes are a great way for students to better understand what others have gone through and how that might impact interaction today. Additionally, history classes-as well as college in general-should provide students with the skills to help create the kind of changes in institutions and companies that need to be made to make them more inclusive. Perhaps the greatest skill college students have is the ability to learn. I never intended to teach online, yet here I am doing just that. It required learning new ways to approach teaching, reconsideration of the ways students learned in the new environment, and figuring out new online programs to make all this happen. I was forced to do this as a result of the pandemic but most students will find that this sort of adjustment-whether foreseen or not-will be a regular part of their career path. The ability to learn these new skills, to apply new methods and to approach issues in new and innovative ways will help them stand out when it comes to looking for a job.

List of content analyst skills to add to your resume

Content analyst skills

The most important skills for a content analyst resume and required skills for a content analyst to have include:

  • Web Content
  • Digital Marketing
  • User Experience
  • Project Management
  • PowerPoint
  • Data Entry
  • HTML
  • Data Analysis
  • Content Management System
  • Product Content
  • QA
  • SME
  • Content Development
  • Analyze Data
  • SharePoint
  • Visualization
  • JavaScript
  • CSS
  • Subject Matter Experts
  • Search Engine Optimization
  • Data Quality
  • Product Data
  • Technical Support
  • XML
  • Proofread
  • Data Integrity
  • Photoshop
  • Content Analysis
  • PDF
  • Intranet
  • Web Pages
  • External Vendors
  • YouTube
  • Copywriting
  • B Testing
  • Web Site
  • SQL Server
  • User Acceptance
  • R
  • Quality Standards
  • Process Documentation
  • Customer Expectations
  • CPT
  • ELearning
  • Style Guides

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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