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What does a content analyst do?

Updated January 8, 2025
7 min read

A content analyst specializes in analyzing extensive written materials or data, ensuring accuracy and readability. Their responsibilities typically revolve around performing research to identify what kind of content would attract the public and bring more attention to the brand and its cause. A content analyst usually coordinates with a company's team of writers or content specialists; they delegate and supervise tasks such as write-ups and revision. Furthermore, as an analyst, it is essential to develop projects and programs, all while implementing the company's policies and regulations.

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Content analyst responsibilities

Here are examples of responsibilities from real content analyst resumes:

  • Enter and import data into CRM database for leads, prospects, customers, and quotes.
  • supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
  • Convert legal documents in soft SGML, HTML and XML formats to be load into production systems.
  • Edit and transform medical content from PDF format to XML for JanssenMD.com, a searchable medical database for healthcare professionals.
  • Document incidents using Vantive CRM.
  • Assist web developers with HTML bug issues.
  • Automate several Omniture SiteCatalyst dashboards, reports, and custom excel reports.
  • Create PowerPoint presentations for e-Business department to be present to dealers and customers.
  • Collaborate with a team of editorial programmers to write data-extraction scripts in XPath and JavaScript.
  • Analyze client websites, xml feeds and visual assets to determine the most appropriate content for syndication.
  • Partner with UX team to ensure design and CSS is implemented with the end user in mind.
  • Work very closely with the SEM/SEO and A/B & multivariant testing teams and possess a strong understanding of each.
  • Represent and act as connection to third party agency regarding projects, reporting, and delegating projects for SEM program.
  • Involve in preparing and participating in status reports weekly with QA lead, developers, project managers, and business analysts.
  • Collaborate with software product development, software QA management

Content analyst skills and personality traits

We calculated that 9% of Content Analysts are proficient in Web Content, Digital Marketing, and User Experience. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Content Analysts that have these skills listed on their resume here:

  • Web Content, 9%

    Provided human validation and feedback to an artificial intelligence system-classifying web content.

  • Digital Marketing, 8%

    Designed workflows of types of Medicaid and Medicare forms requested by members and implemented them in digital marketing using AEM.

  • User Experience, 6%

    Supported software and system development by determining content needs to meet optimal user experience.

  • Project Management, 6%

    Project management and customer software support.

  • PowerPoint, 5%

    Maximize opportunities to secure client business through expert review and coordination of excel data and miscellaneous information into cohesive PowerPoint reports.

  • Data Entry, 4%

    Started in Data Entry before legal research had moved online.

"web content," "digital marketing," and "user experience" are among the most common skills that content analysts use at work. You can find even more content analyst responsibilities below, including:

Detail oriented. To carry out their duties, the most important skill for a content analyst to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Content analysts often use detail oriented in their day-to-day job, as shown by this real resume: "capture records and perform highly detailed data entry. "

Analytical skills. Many content analyst duties rely on analytical skills. "market research analysts must evaluate large amounts of data and information related to market conditions.," so a content analyst will need this skill often in their role. This resume example is just one of many ways content analyst responsibilities rely on analytical skills: "provide creative and applicable suggestions to project managers and team manager based on familiarity with tableau/excel data visualization. "

Communication skills. content analysts are also known for communication skills, which are critical to their duties. You can see how this skill relates to content analyst responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A content analyst resume example shows how communication skills is used in the workplace: "scheduled and directed an onsite workshop for 20+ vendors regarding data quality communication of data dependencies and responsibilities. "

Most common content analyst skills

The three companies that hire the most content analysts are:

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Compare different content analysts

Content analyst vs. Data analyst internship

A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends. They write reports and present them to the management to provide new insights about new trends and areas for improvement. Data analyst interns can find work in areas such as banks, specialist software development companies, and consultancies.

If we compare the average content analyst annual salary with that of a data analyst internship, we find that data analyst interns typically earn a $27,016 lower salary than content analysts make annually.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both content analyst and data analyst internship positions are skilled in html, data analysis, and analyze data.

There are some key differences in the responsibilities of each position. For example, content analyst responsibilities require skills like "web content," "digital marketing," "user experience," and "project management." Meanwhile a typical data analyst internship has skills in areas such as "java," "python," "power bi," and "data analytics." This difference in skills reveals the differences in what each career does.

Data analyst interns really shine in the technology industry with an average salary of $47,252. Comparatively, content analysts tend to make the most money in the health care industry with an average salary of $75,661.The education levels that data analyst interns earn slightly differ from content analysts. In particular, data analyst interns are 9.7% more likely to graduate with a Master's Degree than a content analyst. Additionally, they're 0.5% less likely to earn a Doctoral Degree.

Content analyst vs. Marketing research analyst

The primary role of a market research analyst is to collect and analyze data on competitors and consumers. Market research analysts have to study market conditions and investigate probable service or product sales. The analysts help companies have a better understanding of the products that people would want, their price, and their possible buyers. They should have the ability to cope up with pressure and fast-paced work. Among the other skills they should develop include accuracy, excellent written and spoken communication, and strong attention to detail.

A career as a marketing research analyst brings a lower average salary when compared to the average annual salary of a content analyst. In fact, marketing research analysts salary is $11,337 lower than the salary of content analysts per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both content analysts and marketing research analysts have skills such as "project management," "powerpoint," and "data entry. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that content analyst responsibilities requires skills like "web content," "digital marketing," "user experience," and "html." But a marketing research analyst might use other skills in their typical duties, such as, "research projects," "spss," "primary research," and "data collection."

Marketing research analysts may earn a lower salary than content analysts, but marketing research analysts earn the most pay in the health care industry with an average salary of $73,419. On the other hand, content analysts receive higher pay in the health care industry, where they earn an average salary of $75,661.In general, marketing research analysts achieve similar levels of education than content analysts. They're 1.9% more likely to obtain a Master's Degree while being 0.5% less likely to earn a Doctoral Degree.

Content analyst vs. Analyst sales

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.

On average, analyst sales earn higher salaries than content analysts, with a $3,325 difference per year.Using the responsibilities included on content analysts and analyst sales resumes, we found that both professions have similar skill requirements, such as "data analysis," "visualization," and "data integrity.rdquo;

The required skills of the two careers differ considerably. For example, content analysts are more likely to have skills like "web content," "digital marketing," "user experience," and "project management." But a analyst sales is more likely to have skills like "salesforce," "customer service," "crm," and "sales data."

Analyst sales earn the best pay in the finance industry, where they command an average salary of $80,458. Content analysts earn the highest pay from the health care industry, with an average salary of $75,661.analyst sales typically earn similar educational levels compared to content analysts. Specifically, they're 2.2% less likely to graduate with a Master's Degree, and 0.9% less likely to earn a Doctoral Degree.

Content analyst vs. Market analyst internship

When it comes to a marketing analyst internship, an intern primarily follows a senior or a more experienced officer's directives. Most of their tasks will revolve around processing paperwork, maintaining records and databases, participating in research and analyses, and assisting senior analysts in various projects. There are also instances where they can attend meetings, participate in social media handling, and even share marketing insights. Furthermore, as an intern, it is essential to learn and adhere to the company's policies and regulations.

Market analyst interns typically earn lower pay than content analysts. On average, market analyst interns earn a $2,292 lower salary per year.While both content analysts and market analyst interns complete day-to-day tasks using similar skills like project management, powerpoint, and data entry, the two careers vary in some skills.

Even though a few skill sets overlap between content analysts and market analyst interns, there are some differences that are important to note. For one, a content analyst might have more use for skills like "web content," "digital marketing," "user experience," and "html." Meanwhile, some responsibilities of market analyst interns require skills like "financial models," "capital markets," "data collection," and "competitive analysis. "

Market analyst interns reach similar levels of education compared to content analysts, in general. The difference is that they're 2.4% more likely to earn a Master's Degree, and 0.5% less likely to graduate with a Doctoral Degree.

Types of content analyst

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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