How To Become A Content Coordinator: What It Is and Career Path

What is a content coordinator and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Mike Bromberg

Content coordinators make sure that website content is high-quality, up-to-date, complete, and accessible to all visitors. Apart from that, their role is also to assist the creatives team in producing valuable and on-brand content for the website, which requires constant communication with the employees creating the content.

Additional duties of a content coordinator may also include modifying the HTLM code of the website, monitoring web analytics, overseeing social media content, proofreading and editing content before publishing, and participating in the development of the website and social media strategies. In case of a network failure or website security breach, they are also one of the first people to respond and figure out what to do.

The majority of content coordinators have degrees in communication, journalism, and marketing. Many have prior experience before becoming a content coordinator, but it is possible to attain this position with little to no work experience. Furthermore, content coordinators must be skilled in communication, strategy, and website management to perform their duties well.

In terms of salary, a content coordinator can take home around $48,000 a year, on average. An aspiring content coordinator can pursue companies in the media, retail, and technology industries for the highest-paying opportunities.

What general advice would you give to a content coordinator?

Mike Bromberg

Assistant Professor, East-West University

There are many great careers out there that can be attained as a result of getting a degree in English. One great example is the fact that many companies find that it's a necessity to develop and maintain their social media presence. They look for Communications Coordinators, social media managers, and media directors to make sure their materials, themes, and messages are organized and broadcasted efficiently and appropriately. Some people go on to graduate programs such as law school, as English courses engage heavily with reading, writing, and critical thinking skills.

ScoreContent CoordinatorUS Average

Salary

3.7

Avg. Salary $47,370

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.37%

Black or African American 10.31%

Hispanic or Latino 12.36%

Unknown 5.13%

White 66.24%

Gender

female 58.48%

male 41.52%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a content coordinator

Explore content coordinator education requirements

Most common content coordinator degrees

Bachelor's

81.2 %

Master's

8.2 %

Associate

7.2 %

Start to develop specific content coordinator skills

Skills	Percentages
Digital Content	7.90%
Digital Marketing	6.33%
Web Content	5.93%
Instagram	5.01%
Video Content	4.18%

Complete relevant content coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New content coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a content coordinator based on U.S. Bureau of Labor Statistics data and data from real content coordinator resumes.

Research content coordinator duties and responsibilities

Conceptualize, create, and currently manage YouTube channel.
Manage and modify HTML code to update company CMS on daily basis.
Launch and manage four Instagram profiles that garner a total of 21K followers and counting.
Manage daily social marketing initiatives for CPTV by tweeting promotions and updating the Facebook page.

Prepare your content coordinator resume

When your background is strong enough, you can start writing your content coordinator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a content coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable content coordinator resume templates

Build a professional content coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your content coordinator resume.

Apply for content coordinator jobs

Now it's time to start searching for a content coordinator job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do content coordinators rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Content coordinator reviews

A zippia user wrote a review on Jun 2020

Cons

people not providing accurate information

Pros

I love hearing stories from other sources.

A zippia user wrote a review on Oct 2019