Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Content Coordinator II||Samsung Telecommunications America, LLC||San Jose, CA||Jan 08, 2014||$78,208 -
|Content Coordinator II||Samsung Telecommunications America, LLC||San Jose, CA||Aug 01, 2014||$78,208 -
|Senior Coordinator, Content Sourcing||Viacom International Inc.||New York, NY||Sep 13, 2016||$63,860|
|Digital Content Coordinator||Cable News Network, Inc.||Atlanta, GA||Jun 27, 2016||$46,571 -
|Integrated Content Coordinator||Babble Media, Inc.||New York, NY||Sep 10, 2013||$45,900|
|Project/Content Coordinator||The Sapling Foundation||New York, NY||Jun 20, 2016||$42,765|
|Curriculum Content Coordinator||Pacific College of Oriental Medicine||Chicago, IL||Sep 14, 2014||$37,232|
|Curriculum Content Coordinator||Pacific College of Oriental Medicine||Chicago, IL||Sep 14, 2011||$37,232|
|Online Media and Content Coordinator||Portable Us Inc.||New York, NY||Jan 13, 2012||$36,000|
|Digital Content Coordinator||Mirrorball LLC||New York, NY||Feb 11, 2013||$35,000|
|Digital Content Coordinator (Public Relations)||Live Nation Worldwide Inc.||Crozet, VA||Oct 01, 2009||$35,000|
|Digital Content Coordinator (Public Relations)||Live Nation, Inc.||Crozet, VA||Oct 01, 2009||$35,000|
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