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Become A Content Coordinator

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Working As A Content Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $55,196

    Average Salary

What Does A Content Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Content Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Content Coordinator Jobs

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Average Length of Employment
Content Editor 2.0 years
Content Producer 2.0 years
Media Coordinator 1.6 years
Content Writer 1.4 years
Content Creator 1.4 years
Top Employers Before
Internship 17.1%
Editor 7.3%
Volunteer 4.1%
Reporter 3.5%
Assistant 2.7%
Top Employers After
Editor 8.0%
Internship 7.6%
Co-Founder 3.6%
Volunteer 3.1%

Do you work as a Content Coordinator?

Content Coordinator Demographics

Gender

Female

59.2%

Male

38.0%

Unknown

2.8%
Ethnicity

White

61.0%

Hispanic or Latino

16.7%

Black or African American

10.7%

Asian

7.8%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

42.9%

French

15.4%

Portuguese

5.5%

German

5.5%

Korean

5.5%

Italian

5.5%

Russian

2.2%

Chinese

2.2%

Tagalog

2.2%

Urdu

2.2%

Irish

1.1%

Hungarian

1.1%

Romanian

1.1%

Dutch

1.1%

Filipino

1.1%

Gujarati

1.1%

Carrier

1.1%

Hindi

1.1%

Finnish

1.1%

Arabic

1.1%
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Content Coordinator Education

Schools

Florida State University

15.0%

University of Washington

12.1%

Temple University

7.9%

University of Pittsburgh -

5.7%

University of California - Los Angeles

5.0%

Arizona State University

4.3%

Columbia College Chicago

4.3%

Bellevue College

4.3%

University of Phoenix

4.3%

University of South Florida

3.6%

New York University

3.6%

University of Southern California

3.6%

University of Missouri - Columbia

3.6%

University of Illinois at Urbana-Champaign

3.6%

American University

3.6%

Central Michigan University

3.6%

Northeastern University

3.6%

Rosemont College

2.9%

Michigan State University

2.9%

Brigham Young University

2.9%
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Majors

Communication

20.3%

Journalism

12.2%

English

11.7%

Business

10.2%

Marketing

9.5%

Photography

5.0%

Writing

4.5%

Psychology

3.6%

Public Relations

3.4%

Graphic Design

3.4%

Political Science

2.7%

Management

2.0%

Audiovisual Communications Technologies

1.6%

Law

1.6%

Agricultural Public Services

1.4%

Area Studies

1.4%

Sociology

1.4%

Advertising

1.4%

Entertainment Business

1.3%

Design And Visual Communication

1.3%
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Degrees

Bachelors

61.4%

Masters

19.3%

Other

9.8%

Associate

3.7%

Certificate

3.0%

Doctorate

1.8%

Diploma

0.6%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Content Coordinator Salaries

Job Title Company Location Start Date Salary
Content Coordinator II Samsung Telecommunications America, LLC San Jose, CA Jan 08, 2014 $78,208 -
$85,000
Content Coordinator II Samsung Telecommunications America, LLC San Jose, CA Aug 01, 2014 $78,208 -
$85,000
Senior Coordinator, Content Sourcing Viacom International Inc. New York, NY Sep 13, 2016 $63,860
Content Coordinator Ahalife LLC New York, NY Jan 01, 2010 $50,000
Digital Content Coordinator Cable News Network, Inc. Atlanta, GA Jun 27, 2016 $46,571 -
$67,700
Integrated Content Coordinator Babble Media, Inc. New York, NY Sep 10, 2013 $45,900
Project/Content Coordinator The Sapling Foundation New York, NY Jun 20, 2016 $42,765
Content Coordinator Ahalife LLC New York, NY Jan 01, 2010 $41,018
Curriculum Content Coordinator Pacific College of Oriental Medicine Chicago, IL Sep 14, 2014 $37,232
Curriculum Content Coordinator Pacific College of Oriental Medicine Chicago, IL Sep 14, 2011 $37,232
Online Media and Content Coordinator Portable Us Inc. New York, NY Jan 13, 2012 $36,000

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Top Skills for A Content Coordinator

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  1. Online Content
  2. Web
  3. Video
You can check out examples of real life uses of top skills on resumes here:
  • Developed and managed online content, performed editing and proofread all content to maintain established online reputation.
  • Develop website content for music educational tool and serve as administrator for communications with institutional licensees and users
  • Write and produce for visual medium projects including recruiting advertisements, internal/external company informational videos, and corporate charity segments.
  • FREELANCE: Created daily hip-hop oriented content for organization Twitter & Facebook accounts, increased social media followers by a combined 2500+
  • Coordinated social media content, announcements, and profile updates for LinkedIn and Twitter

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Average Salary:

Top 10 Best States for Content Coordinators

  1. District of Columbia
  2. Alaska
  3. Connecticut
  4. Rhode Island
  5. Virginia
  6. New Jersey
  7. Nevada
  8. Washington
  9. New York
  10. Massachusetts
  • (155 jobs)
  • (23 jobs)
  • (141 jobs)
  • (42 jobs)
  • (275 jobs)
  • (226 jobs)
  • (53 jobs)
  • (216 jobs)
  • (674 jobs)
  • (427 jobs)

Top Content Coordinator Employers

Jobs From Top Content Coordinator Employers

Content Coordinator Videos

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