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Become A Content Coordinator

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Working As A Content Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $54,000

    Average Salary

What Does A Content Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Content Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Content Coordinator Jobs

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Content Coordinator Career Paths

Content Coordinator
Editor Consultant Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Editor Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Editor Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Writer And Editor Marketing Specialist Digital Marketing Manager
Director Of Digital Marketing
9 Yearsyrs
Writer And Editor Technical Writer Web Developer
Web Content Manager
5 Yearsyrs
Writer And Editor Managing Editor Communications Manager
Internal Communications Manager
8 Yearsyrs
Marketing Coordinator Senior Account Executive Public Relations Director
Media Relations Director
5 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Executive Assistant Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Executive Assistant Event Manager Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Video Editor Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Video Editor Senior Editor Content Manager
Digital Content Manager
5 Yearsyrs
Video Editor Producer Social Media Manager
Online Marketing Manager
5 Yearsyrs
Content Specialist Media Coordinator Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Content Specialist Media Coordinator Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Managing Editor Marketing Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Managing Editor Communications Consultant Marketing And Communication Consultant
Marketing Strategist
6 Yearsyrs
Content Specialist Content Writer Senior Copywriter
Brand Strategist
5 Yearsyrs
Marketing Consultant Marketing Manager/Project Manager Marketing Account Manager
Digital Account Manager
5 Yearsyrs
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Do you work as a Content Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Content Producer 2.1 years
Content Manager 2.0 years
Content Editor 1.9 years
Web Content Writer 1.7 years
Content Creator 1.6 years
Media Coordinator 1.6 years
Content Writer 1.4 years
Top Careers Before Content Coordinator
Internship 18.3%
Editor 5.8%
Reporter 4.8%
Volunteer 3.1%
Assistant 2.8%
Top Careers After Content Coordinator
Internship 6.4%
Editor 5.4%
Producer 3.7%

Do you work as a Content Coordinator?

Average Yearly Salary
$54,000
View Detailed Salary Report
$36,000
Min 10%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$81,000
Max 90%
Best Paying Company
Sealed Air
Highest Paying City
Stamford, CT
Highest Paying State
New Jersey
Avg Experience Level
1.7 years
How much does a Content Coordinator make at top companies?
The national average salary for a Content Coordinator in the United States is $54,550 per year or $26 per hour. Those in the bottom 10 percent make under $36,000 a year, and the top 10 percent make over $81,000.

Real Content Coordinator Salaries

Job Title Company Location Start Date Salary
Content Coordinator II Samsung Telecommunications America, LLC San Jose, CA Aug 01, 2014 $78,208 -
$85,000
Content Coordinator II Samsung Telecommunications America, LLC San Jose, CA Jan 08, 2014 $78,208 -
$85,000
Senior Coordinator, Content Sourcing Viacom International Inc. New York, NY Sep 13, 2016 $63,860
Content Coordinator Ahalife LLC New York, NY Jan 01, 2010 $50,000
Digital Content Coordinator Cable News Network, Inc. Atlanta, GA Jun 27, 2016 $46,571 -
$67,700
Integrated Content Coordinator Babble Media, Inc. New York, NY Sep 10, 2013 $45,900
Project/Content Coordinator The Sapling Foundation New York, NY Jun 20, 2016 $42,765
Content Coordinator Ahalife LLC New York, NY Jan 01, 2010 $41,018
Curriculum Content Coordinator Pacific College of Oriental Medicine Chicago, IL Sep 14, 2014 $37,232
Curriculum Content Coordinator Pacific College of Oriental Medicine Chicago, IL Sep 14, 2011 $37,232
Online Media and Content Coordinator Portable Us Inc. New York, NY Jan 13, 2012 $36,000

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Top Skills for A Content Coordinator

  1. Web Content
  2. Online
  3. Video Production
You can check out examples of real life uses of top skills on resumes here:
  • Developed and edited HTML web content and created static and animated images for public websites and product promotions.
  • Developed online spiritual care training materials for 500 SearchforJesus.net volunteers.
  • Research the internet for bloggers, chefs, recipe ideas and photos for in house video productions.
  • Co-managed all social media channels, growing RK Motors combined reach to over 120k Facebook users across three brands.
  • Assisted with creation of social marketing/email campaign for CertaPro organized 5k summer race

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Top 10 Best States for Content Coordinators

  1. District of Columbia
  2. Alaska
  3. Connecticut
  4. Rhode Island
  5. Virginia
  6. New Jersey
  7. Nevada
  8. Washington
  9. New York
  10. Massachusetts
  • (155 jobs)
  • (23 jobs)
  • (141 jobs)
  • (42 jobs)
  • (275 jobs)
  • (226 jobs)
  • (53 jobs)
  • (216 jobs)
  • (674 jobs)
  • (427 jobs)

Content Coordinator Demographics

Gender

Female

52.9%

Male

36.0%

Unknown

11.1%
Ethnicity

White

60.0%

Hispanic or Latino

18.4%

Black or African American

10.4%

Asian

7.5%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

41.7%

French

15.7%

Korean

6.1%

Russian

4.3%

Italian

4.3%

German

4.3%

Portuguese

3.5%

Chinese

3.5%

Japanese

2.6%

Arabic

2.6%

Hindi

1.7%

Tagalog

1.7%

Urdu

1.7%

Romanian

0.9%

Gujarati

0.9%

Dutch

0.9%

Mandarin

0.9%

Sindhi

0.9%

Finnish

0.9%

Hungarian

0.9%
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Content Coordinator Education

Schools

Florida State University

13.4%

University of Washington

9.3%

Temple University

6.9%

Arizona State University

5.7%

University of California - Los Angeles

5.7%

University of Southern California

5.3%

University of Texas at Austin

5.3%

University of Phoenix

5.3%

University of Pittsburgh -

4.9%

Columbia College Chicago

4.0%

Bellevue College

4.0%

Pennsylvania State University

3.6%

Full Sail University

3.6%

University of Arizona

3.6%

Syracuse University

3.2%

University of South Florida

3.2%

San Francisco State University

3.2%

Fordham University

3.2%

Emerson College

3.2%

Central Washington University

3.2%
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Majors

Communication

19.5%

Journalism

11.8%

Business

10.6%

English

10.1%

Marketing

9.1%

Photography

5.7%

Graphic Design

4.1%

Writing

3.8%

Public Relations

3.5%

Psychology

3.1%

Management

2.6%

Political Science

2.5%

Entertainment Business

2.0%

Fine Arts

1.9%

Agricultural Public Services

1.8%

Digital Media

1.7%

Computer Science

1.6%

Advertising

1.6%

Sociology

1.5%

Audiovisual Communications Technologies

1.5%
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Degrees

Bachelors

61.5%

Masters

18.1%

Other

10.8%

Associate

4.2%

Certificate

3.0%

Doctorate

1.7%

Diploma

0.5%

License

0.1%
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