Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Job outlook for content coordinators in the United States
Content coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected content coordinator job growth rate is 8% from 2018-2028.
About 22,300 new jobs for content coordinators are projected over the next decade.
Content coordinator salaries have increased 8% for content coordinators in the last 5 years.
There are over 11,894 content coordinators currently employed in the United States.
There are 24,617 active content coordinator job openings in the US.
The average content coordinator salary is $47,370.
Are content coordinator jobs in demand?
Content coordinator job and salary trends over time
Content coordinator jobs over time
Content coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 11,894 | 0.00% |
| 2020 | 12,231 | 0.00% |
| 2019 | 11,945 | 0.00% |
| 2018 | 11,700 | 0.00% |
| 2017 | 11,495 | 0.00% |
Average content coordinator salary over time
Content coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $47,370 | $22.77 | +2.7% |
| 2025 | $46,118 | $22.17 | +1.9% |
| 2024 | $45,250 | $21.75 | +1.2% |
| 2023 | $44,722 | $21.50 | +2.2% |
| 2022 | $43,757 | $21.04 | +2.2% |
Content coordinator jobs by state
Most common states for content coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Delaware | 961,939 | 218 | 23% |
| 2 | North Dakota | 755,393 | 160 | 21% |
| 3 | Kansas | 2,913,123 | 574 | 20% |
| 4 | Arkansas | 3,004,279 | 496 | 17% |
| 5 | South Dakota | 869,666 | 150 | 17% |
| 6 | New Mexico | 2,088,070 | 344 | 16% |
| 7 | Idaho | 1,716,943 | 280 | 16% |
| 8 | District of Columbia | 693,972 | 109 | 16% |
| 9 | Alabama | 4,874,747 | 575 | 12% |
| 10 | Oklahoma | 3,930,864 | 468 | 12% |
| 11 | Vermont | 623,657 | 67 | 11% |
| 12 | Massachusetts | 6,859,819 | 552 | 8% |
| 13 | New Hampshire | 1,342,795 | 103 | 8% |
| 14 | Rhode Island | 1,059,639 | 86 | 8% |
| 15 | Alaska | 739,795 | 57 | 8% |
| 16 | Wyoming | 579,315 | 48 | 8% |
| 17 | Montana | 1,050,493 | 71 | 7% |
| 18 | Maryland | 6,052,177 | 339 | 6% |
| 19 | Nebraska | 1,920,076 | 108 | 6% |
| 20 | Connecticut | 3,588,184 | 191 | 5% |
Most common cities for content coordinators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Culver City | 1 | 3% | $57,634 |
| 2 | Mooresville | 1 | 3% | $38,036 |
| 3 | Enfield | 1 | 2% | $54,149 |
| 4 | Littleton | 1 | 2% | $51,483 |
| 5 | Fort Collins | 2 | 1% | $51,977 |
| 6 | Alexandria | 1 | 1% | $47,608 |
| 7 | Boulder | 1 | 1% | $51,731 |
| 8 | Burbank | 1 | 1% | $57,743 |
| 9 | Centennial | 1 | 1% | $51,438 |
| 10 | Lansing | 1 | 1% | $44,146 |
| 11 | Norwalk | 1 | 1% | $56,138 |
| 12 | New York | 3 | 0% | $52,361 |
| 13 | Baltimore | 2 | 0% | $41,987 |
| 14 | Chicago | 2 | 0% | $45,615 |
| 15 | Los Angeles | 2 | 0% | $57,655 |
| 16 | Boston | 1 | 0% | $45,354 |
| 17 | Denver | 1 | 0% | $51,520 |
| 18 | Irving | 1 | 0% | $39,265 |
| 19 | Lincoln | 1 | 0% | $43,526 |
Content Coordinator job outlook: Expert opinions
Our panel of content coordinator experts
Coastal Carolina University
Grand Valley State University
Saint Mary's College
Winthrop University
Denison University
Bowie State University
Wartburg College
California State University - Long Beach
Point Loma Nazarene University
San Francisco State University
University of Houston - Downtown
Brigham Young University - Idaho
Emory University
University of Texas at Tyler
Hope College
DePauw University
Indiana University - Purdue University Indianapolis
What general advice would you give to a Content Coordinator?
Matthew Turner Ph.D., M.B.A.: People like the flexibility and excitement that can come with being a communication specialist. You can often meet interesting and important people and travel to new places. You can get new challenges frequently so you don’t fall into a rut. One of the things that people dislike about being a communication specialist is that it can sometimes feel amorphous. They might wonder what are the most important things to learn, what skills, tools, software, etc. are most valuable and how will changing technology make that knowledge obsolete? It often involves retraining and evolving job responsibilities and positions.
What Content Coordinator skills would you recommend for someone trying to advance their career?
Matthew Turner Ph.D., M.B.A.: It would impossible to say what an average Communication Specialist does since Communication is such a diverse field. The tasks that a professional would do would depend largely on the type of specialist they are and may well depend on seasonal factors or specific events. That person could work in HR, Corporate Communication, Sales, Public Relations, Media, Advertising, or a host of other fields. As someone entering the field you may well be learning from someone else the specifics of your job. You may also be asked to jump right in and create new communication campaigns or continue old ones with little training particularly in smaller businesses.
Wendy Weinhold Ph.D.
Associate Professor of JournalismCoastal Carolina University
Communication And Media Studies
What Content Coordinator skills would you recommend for someone trying to advance their career?
Wendy Weinhold Ph.D.: Curiosity is the most importantly thing when it comes to skill building. Your college classes have you a solid foundation, but there is always more to learn. Seek out mentors who will help you understand your strengths and weaknesses, and be open to opportunities that help you grow.
What Content Coordinator skills would you recommend for someone trying to advance their career?
Dr. Mikhila Wildey PhD: I think the ability to engage and connect with people will be very important in the field as we shift more and more to a culture that is driven by AI. Although AI can be a useful tool, it likely won’t ever fully replace the value of human interaction and connection. In addition, employers often comment that they want to see employees with strong work ethic, and I think this will continue to be the case in 3-5 years. Having a strong work ethic can separate the people that move forward in their careers to those who remain stagnant.
What will help Content Coordinators increase their earning potential?
Dr. Mikhila Wildey PhD: My general advice for a graduate beginning their career in the field is to work hard, stay open-minded, and network! Most employees won’t stay in the same position for their entire career, and so I often tell graduates to not get too hung up on the first job needing to be the 'perfect' job for them. Often, the first job will be a place where they learn how to navigate the workplace, learn about their own strengths/weaknesses, and figure out what they like and don’t like. I encourage graduates to use this information to help them make decisions about the next steps in their career. And, if they are working hard and networking with people at their job, then opportunities will often times present themselves or be more available to them as they navigate their future career path.
What Content Coordinator skills would you recommend for someone trying to advance their career?
Dr. Veronica Hefner: Knowing how to brand yourself, both in person and online, is becoming increasingly important. If you're networking at an event, do you have short stories or anecdotes that you can share that help you come across as interesting? A story can tell a listener about your values, work ethics, drive, and competencies much better than you sharing a laundry list of your achievements. The same thing is true when branding yourself online. Another skill is the ability to communicate, even if that sounds simple. Are you able to write a professional email? Can you carry on an intelligent conversation with a potential client? Do you know when to stop talking and actively listen? Are you able to get your message across to diverse audiences? These skills are applicable no matter what job you do.
What will help Content Coordinators increase their earning potential?
Dr. Veronica Hefner: I would recommend that a new graduate shows up and does the work to the best of their ability. So much of success is determined by reliability, competency, and effort. Aim to achieve a work/life balance that helps you stay mentally and physically healthy, but realize that means that when you're at work, you need to work. The most successful people are not always the most talented or the most educated, but they are the ones who exert the most effort and ambition. However, when you go home at the end of the day, leave work behind and focus on yourself. Finally, show respect to others. If you disagree with them, or just don't like them, you still need to show respect. Respect diverse people, ideas, perspectives, and consider the experiences you have with people and ideas that are different from your own as a privilege that helps you learn and grow.
Bonnye Stuart
Internship Coordinator, Speech Communication Coordinator, Study Abroad Adviser, Integrated Marketing Communication InstructorWinthrop University
Public Relations, Advertising, And Applied Communication
What general advice would you give to a Content Coordinator?
Bonnye Stuart: First of all – have an e-portfolio of your work to show what you can do! Share that during the interview. Build trust with your employer during the interview stage that you have the skills and can-do attitude necessary to be an asset to his/her company! Be willing to go the extra mile, take on extra tasks, work long and hard on projects – all without asking if you will be paid extra for doing this!
What Content Coordinator skills would you recommend for someone trying to advance their career?
Bonnye Stuart: Communication skills – in-person and mediated – will become more important as personal communication becomes less frequent and online communication takes center-stage. Analyzing analytics will be crucial as companies and organizations strive to 'really know' their publics behaviors and reach them where they are. Understanding Search Engine Optimization will be a great skill. Writing for a variety of formats – from long form storytelling to blogging will be important. Other skills will include videoing, photography, content creation, website editing and revision and trend watching!
What general advice would you give to a Content Coordinator?
Zack Stiegler Ph.D.: Students who have competency across multiple media technologies will become more valuable. Having a broader skill set offers flexibility to employers and is attractive in terms of efficiency.
What will help Content Coordinators increase their earning potential?
Dr. Charles St-Georges Ph.D.: Advocate for yourself by clearly articulating all the skills and knowledge your language degree brings with it. This is something that is often underestimated and undervalued as a pay differential conceived of strictly in terms of language competency. Let your employer know everything else your language competency brings to the table.
What Content Coordinator skills would you recommend for someone trying to advance their career?
Dr. Rochelle Daniel: My general advice to a graduate who transitions into that first professional job in the Communication field is similar to advice I give Communication students for navigating internship workspaces (Communications Internship Handbook: What HBCU Students Need to Know, 2022). Be intentional about learning the organizational or office culture, really listen to find out what is expected of you, be flexible and adaptable when there are changes in workflow, and don't be afraid to ask questions.
What will help Content Coordinators increase their earning potential?
Dr. Rochelle Daniel: When starting a career in Communications, you can maximize your salary by demonstrating adaptability to change, willingness and eagerness to learn new skills to enhance your performance, and a willingness to solve problems.
What Content Coordinator skills would you recommend for someone trying to advance their career?
Dr. Penni Pier: You must be confident in the skill sets you have and negotiate for a beginning salary that is commensurate with your skills. A lot of emerging professionals shy away from negotiation (or making the right fit for that matter) because they are afraid of turning down a job. Interviews and the first series of negotiations set the tone for the relationship you will have with your employer. You also must be willing to look in geographic areas and related industries that need your skill sets to make give you the most opportunities to be choosy with your first professional position. While at your first position, it is important to make sure that your portfolio stays current, and they you are continuing to do professional development. Be proactive and learn (or enhance) any skills you find lacking. Work on client interaction and how to be a good collaborator with your colleagues. If you do these things and there is room for advancement with the organization that first hired, you this will give you a “leg up” in terms of salary potential. If there is not opportunity for advancement a first position will give you tangible work experience for your portfolio and an opportunity to practice your skills which in turn will make you more marketable if or when you decide to move on.
What general advice would you give to a Content Coordinator?
Dr. Nick DiFrancesco: Communication- many grads lack even basic communication skills such as presenting, writing, or conversation; the industry is going to be seeking out not just the best and brightest, individuals who are personable, can relate and have rational discussions with others. The inability to engage in conversation and debate, or network with others is a serious issue among students, and these are skills that are absolutely vital to any professional.
Dr. Nancy Meyer MA MA PhD
Lecturer in ClassicsCalifornia State University - Long Beach
Classics And Classical Languages, Literatures, And Linguistics
What Content Coordinator skills would you recommend for someone trying to advance their career?
Dr. Nancy Meyer MA MA PhD: As AI becomes a bigger force, it will become increasingly important that students be able to communicate clearly and intentionally (really know and understand what you want to say, and say it clearly). AI responds clearly to clarity. So, my first bit of advice is learn to communicate clearly. Additionally, in spoken communication—which will continue to be important!—clarity and professionalism will become increasingly difficult to find and more important. My student write for me at least twice during the semester and many of them don’t communicate their thoughts clearly and they can’t (or won’t?) use accepted formats in writing. In know APA is not going to be used at Kaiser or Chase, but every profession, every corporate entity has accepted formats for written communication and students will be expected to emulate those basic formats, likely without formal training. #2, learn to use different formats in written communication. Third, do whatever you need to do to think differently and gain different perspectives. I always encourage my students to take different classes! This is will help them foster curiosity, which will help them not only make a living, but also help them make a LIFE that they want to inhabit! Professionally, these odd classes will help them understand the world and their professions differently! If every engineer takes the same basic classes, they are all going to ask the same questions and come to the same conclusions or lack of answers. It’s the one that took Art History as a minor, or Classics, that sees the world a bit differently! They see different analogies, ask different questions, and find different solutions. Likewise, the Religious Studies major that takes Physics or Psychology is going to approach their work differently. I got into my PhD program BECAUSE I had weird degrees and so I brought very different perspectives. And, my colleague at Soka University, who is an Ob/Gyn, was excited to meet Classicist because in medical school students with Classics degrees always did better on exams (because of the Latin).
What will help Content Coordinators increase their earning potential?
Dr. Nancy Meyer MA MA PhD: Do the research! And, be able to clearly articulate your value. This is especially true for women, and doubly so for women of color who most often get shafted on salary! Women are never assumed to be needed or intelligent in the same way that (white) men are. We have to make our case with data. Know your value, but don’t assume anyone else will know it. Do the research and find out what people at your level in that field get paid and then MAKE YOUR CASE, clearly.
Margarita Pintado Burgos Ph.D.
Professor of SpanishPoint Loma Nazarene University
Romance Languages, Literatures, And Linguistics
What Content Coordinator skills would you recommend for someone trying to advance their career?
Margarita Pintado Burgos Ph.D.: I think the most important skills have remained the same for a while, and they will continue to be prevalent in the near future. To read well, to synthesize information, to interpret content with a critical eye, to serve as bridge between different groups of peoples and cultures, to create compelling content, to offer diverse perspectives, to discern (for example) between fake news and real news, are some of the skills I think will be prevalent in the next 3-5 years.
What Content Coordinator skills would you recommend for someone trying to advance their career?
Dr. Geri Merrigan: Listening, empathy, and perspective-taking remain as important as ever, because change is the only certainty, and globalization connects us to people quite different from ourselves. That means skills for inclusive communication matter – analyzing an audience and crafting messages for diverse stakeholders. Finally, understanding the technology (especially AI) that is most consequential for your industry/sector, for Communication Studies majors, means understanding current events, reading about AI, and evaluating the credibility of what you read.
Paul Mandell Ph.D.
Associate Professor, Spanish (Applied Linguistics)University of Houston - Downtown
Romance Languages, Literatures, And Linguistics
What will help Content Coordinators increase their earning potential?
Paul Mandell Ph.D.: The study of languages, literatures, and linguistics can open many opportunities for students who choose any one of these fields. Many employers are looking for college graduates who not only speak the language (in our case, Spanish) but who are also familiar with the cultures in which Spanish is the lingua franca. While teaching, interpreting, and translating are more apparent areas in which a Spanish major may serve, many Spanish majors also find careers in any arena in which the language and the cultures may not be primary focuses but in which they are them means or channels through which other commercial negotiations occur. So in brief, college graduates should be sure to highlight not only their knowledge of the language but also their knowledge of how people who speak the language think, interact, and engage regardless of the field of work they are entering. That knowledge will prove valuable to the person entering a career as well as to the employer who has the good fortune to hire that person.
What general advice would you give to a Content Coordinator?
Stephen Henderson: We encourage communication students to find industry-relevant experiences while completing their degrees, whether through internships or hands-on opportunities. Luckily, we’ve found many recruiters will count legitimate agency or non-profit work outside of class as “years of experience,” which hopefully helps graduates make it to the top of the entry-level pay scale. And nothing beats negotiating with well-researched market data in mind.
What will help Content Coordinators increase their earning potential?
Gary Laderman: The best way to maximize your salary potential if that is your first and driving priority is not to go into teaching. Instead, religion graduates can find ways to integrate their expertise and knowledge base into professional pursuits in tech industries, medicine and healing, or business and branding. While the word 'religion' can certainly scare some people off, other more sophisticated people will likely be intrigued by this unusual college path. Part of the challenge and great potential for religion majors is to educate the public about these multifarious, confusing, but critical religious forces.
Dr. David Scott
Associate ProfessorUniversity of Texas at Tyler
Social Sciences
What Content Coordinator skills would you recommend for someone trying to advance their career?
Dr. David Scott: Work hard! Do the job to the best of your ability and establish a strong work ethic. Seek as much education (postgraduate) and training as you can to become more marketable. Don't be afraid to leave the organization if your personal needs and beliefs are not being met. It is just a job. Stay on top of the current skills needed for the job market and fulfill those needs when possible. In many industries, they need you more than you need them today. Become a team player but also be investing in yourself with continuing education and training.
What general advice would you give to a Content Coordinator?
Jayson Dibble Ph.D.: Until we learn to read minds directly (Vulcan mind meld, anyone?), we will always need communication. Put simply, communication is necessary precisely because we can't read each other's minds. And because getting two people's brains to sync is tricky business, there will always be missteps and gaps and mistakes (miscommunications, if you will). Those mistakes can seriously hurt a relationship or a company's bottom line. And since humans are social critters by nature, it absolutely behooves us to learn as much as we can about communication both to build stronger personal relationships and to do better business. Medical schools, for example, are preferring applicants with communication training to assist in their bedside manner. And many businesses are hiring communication experts because of their abilities to listen to and empathize with clients, to really understand the clients' needs, and so on.
What will help Content Coordinators increase their earning potential?
Jayson Dibble Ph.D.: People who study communication as a whole study the basic processes of creating understanding between people. In other words, we work to learn how it is that you start with an idea in your head, you create some sort of stimuli that I can perceive (e.g., letters/words in a note, sounds in a telephone, body movements and gestures), and then I attach a meaning that's close enough to what you started with so that we say we 'understand' each other. This is what it means to study communication. Creating shared meaning and understanding happen in a whole bunch of contexts to include interpersonally, at work, through the mass media, through social media, and more, and some people focus on one of those specific contexts and get jobs there. Some of these jobs are more obvious, e.g., public relations experts, broadcasters, but communication experts are also found in health care, politics, conflict resolution and mediation, clergy, and more. There's no such thing as a one-size-fits-all 'communication specialist,' and their day to day work will be as unique as the setting they serve. What they have in common, though, is an emphasis on skills like listening, empathy, paraphrasing, clarifying and simplifying complex information, and creating messaging unique to the receiver. Studying communication isn't necessarily about training for a job; it's a set of knowledge and skills that benefits any job. Communication departments in universities and colleges nationwide work hard to prepare a workforce that will be adept at creating shared meaning between people, across companies, across nations, and probably even across planets (ask NASA).
What general advice would you give to a Content Coordinator?
Dr. David Munson: As the field of communication evolves, I think it is important to learn how to speak, deliberate and interact with people on a digital platform. Public speaking has long been a staple of the field, but the rise of Zoom and online classes has shifted the practicality of the skill from face-to-face communication to screen-to-screen communication. Moreover, I think it is never too soon to become familiar with AI technology. Although AI will never completely overtake the skill of human communication, it will make those who refuse to learn its growing capacities obsolete.
Ms. Cheryl Paul
Assistant Director, Student Life MarketingIndiana University - Purdue University Indianapolis
Radio, Television, And Digital Communication
What Content Coordinator skills would you recommend for someone trying to advance their career?
Ms. Cheryl Paul: Likes: - Creative expression: Many enjoy the opportunity to craft compelling messages and tell engaging stories - Variety: The role often involves working on diverse projects and collaborating with different teams - Impact: Effective communication can influence public perception and drive change Dislikes: - High pressure situations: Managing crises or negative publicity can be stressful and demanding - Tight deadlines: Deadlines for communications materials, especially during events or campaigns, can be challenging to meet - Balancing multiple priorities: Juggling various tasks and projects simultaneously can sometimes be overwhelming.