What does a content coordinator do?
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
Content coordinator responsibilities
Here are examples of responsibilities from real content coordinator resumes:
- Conceptualize, create, and currently manage YouTube channel.
- Manage and modify HTML code to update company CMS on daily basis.
- Launch and manage four Instagram profiles that garner a total of 21K followers and counting.
- Manage daily social marketing initiatives for CPTV by tweeting promotions and updating the Facebook page.
- Monitor and manage campaign social media platforms such as Facebook and YouTube for content, security threats, and voter interaction.
- Add dynamic functionality to existing static site using XML, PHP, Javascript, CSS, and MySQL.3.
- Develop social media strategy and content across Facebook and Instagram.
- Streamline multimedia through WordPress and digital mediums.
- Co-Manage UK shopping guide blog, Shopaholic, through the CMS platform WordPress.
- Research and write copy for social media posts; create posting schedule via HootSuite.
- Review, copy-edite, proofread, and test all materials prepare for web publication.
- Expand company repertoire of services by implementing strategy on the social media platform, Pinterest.
- Conduct market research and prepare strategies, implementations, and content for publication on the social media platform, Snapchat.
- Curate and edit content online, social media channels, and e-mail blasts, as well as ensured SEO keyword optimization.
- Create educational tools and assessments using JavaScript.
Content coordinator skills and personality traits
We calculated that 8% of Content Coordinators are proficient in Digital Content, Digital Marketing, and Web Content. They’re also known for soft skills such as Problem-solving skills, Speaking skills, and Writing skills.
We break down the percentage of Content Coordinators that have these skills listed on their resume here:
- Digital Content, 8%
Create and maintain a consistent operational architecture for digital content.
- Digital Marketing, 6%
Conducted in-depth analysis to provided data-driven insights for digital marketing content generation.
- Web Content, 6%
Developed and edited HTML web content and created static and animated images for public websites and product promotions.
- Instagram, 5%
Increased Instagram followers by 70% and Twitter followers by 50%.
- Video Content, 4%
Developed video content and managed distribution to YouTube and other social platforms.
- Facebook, 4%
FREELANCE: Created daily hip-hop oriented content for organization Twitter & Facebook accounts, increased social media followers by a combined 2500+
"digital content," "digital marketing," and "web content" are among the most common skills that content coordinators use at work. You can find even more content coordinator responsibilities below, including:
Problem-solving skills. One of the key soft skills for a content coordinator to have is problem-solving skills. You can see how this relates to what content coordinators do because "public relations specialists sometimes must explain how a company or client is handling sensitive issues." Additionally, a content coordinator resume shows how content coordinators use problem-solving skills: "managed a catalog of over 2,500 youtube channels, resolved conflicts all within youtube's content management system. "
Speaking skills. Many content coordinator duties rely on speaking skills. "public relations specialists regularly speak on behalf of clients or their organization," so a content coordinator will need this skill often in their role. This resume example is just one of many ways content coordinator responsibilities rely on speaking skills: "edit content usually presented in html for english language learners (ells). "
Writing skills. This is an important skill for content coordinators to perform their duties. For an example of how content coordinator responsibilities depend on this skill, consider that "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a content coordinator: "provide full, in-house copywriting for all marketing content. ".
Organizational skills. A big part of what content coordinators do relies on "organizational skills." You can see how essential it is to content coordinator responsibilities because "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements." Here's an example of how this skill is used from a resume that represents typical content coordinator tasks: "managed translation projects and organizational updates developed social content for primary social media channels using various tools. "
The three companies that hire the most content coordinators are:
- Uline18 content coordinators jobs
- Warner Music Group12 content coordinators jobs
- Winter Park Resort10 content coordinators jobs
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Compare different content coordinators
Content coordinator vs. Digital media internship
In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages. They also perform clerical support tasks such as preparing documents, taking calls and other forms of correspondence, and running errands as necessary.
These skill sets are where the common ground ends though. The responsibilities of a content coordinator are more likely to require skills like "wordpress," "content strategy," "proofreading," and "content development." On the other hand, a job as a digital media internship requires skills like "photography," "data analysis," "adobe premiere," and "market research." As you can see, what employees do in each career varies considerably.
Digital media interns tend to reach similar levels of education than content coordinators. In fact, digital media interns are 2.4% less likely to graduate with a Master's Degree and 0.5% less likely to have a Doctoral Degree.Content coordinator vs. Social media specialist
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
In addition to the difference in salary, there are some other key differences worth noting. For example, content coordinator responsibilities are more likely to require skills like "video content," "proofreading," "adobe creative suite," and "video production." Meanwhile, a social media specialist has duties that require skills in areas such as "customer service," "social platforms," "social channels," and "hootsuite." These differences highlight just how different the day-to-day in each role looks.
Social media specialists earn similar levels of education than content coordinators in general. They're 1.0% less likely to graduate with a Master's Degree and 0.5% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for content coordinators in the next 3-5 years?
Mike Bromberg
Assistant Professor, East-West University
How we get our information will be more relevant, and new media platforms will continue to change how it is consumed.
I felt it essential to engage students with sources from both liberal and conservative views, especially with the discussion on fake news. For many people, unfortunately, ideology is more important than facts.
Content coordinator vs. Media specialist
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a content coordinator is likely to be skilled in "digital content," "facebook," "content creation," and "wordpress," while a typical media specialist is skilled in "customer service," "seo," "photography," and "project management."
Most media specialists achieve a similar degree level compared to content coordinators. For example, they're 2.8% more likely to graduate with a Master's Degree, and 0.3% more likely to earn a Doctoral Degree.Content coordinator vs. Social media internship
In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.
Types of content coordinator
Updated January 8, 2025
