Content creators are the creative assets of a marketing team. In general, they are responsible for creating compelling content that engages and resonates with audiences while maintaining the brand image.
There are many different types of content creators, such as digital artists, writers, videographers, and illustrators, just to name a few. They spend most of their time creating content for the company, but their tasks also include communicating with other team members, studying content trends, and making adjustments to their work as needed. Sometimes, they are also responsible for conceptualizing marketing campaigns in collaboration with other marketing staff.
A bachelor's degree is not always a requirement for this role, but having one can be a great advantage, especially if it is a degree in art or marketing. Apart from that, a content creator must also be adept at social media, communication, and marketing in order to be successful in this role. On average, the salary for a content creator is around $25 an hour or roughly $53,000 a year, depending on one's experience, skills, and employer.
There is more than meets the eye when it comes to being a content creator. For example, did you know that they make an average of $25.27 an hour? That's $52,564 a year!
Between 2018 and 2028, the career is expected to grow 13% and produce 20,900 job opportunities across the U.S.
There are certain skills that many content creators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, detail oriented and creativity.
When it comes to the most important skills required to be a content creator, we found that a lot of resumes listed 22.2% of content creators included content marketing, while 10.1% of resumes included web content, and 6.0% of resumes included instagram. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the content creator job title. But what industry to start with? Most content creators actually find jobs in the media and retail industries.
If you're interested in becoming a content creator, one of the first things to consider is how much education you need. We've determined that 71.4% of content creators have a bachelor's degree. In terms of higher education levels, we found that 6.6% of content creators have master's degrees. Even though most content creators have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a content creator. When we researched the most common majors for a content creator, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on content creator resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a content creator. In fact, many content creator jobs require experience in a role such as internship. Meanwhile, many content creators also have previous career experience in roles such as sales associate or marketing internship.