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Content Creator Careers

Content creators are the creative assets of a marketing team. In general, they are responsible for creating compelling content that engages and resonates with audiences while maintaining the brand image.

There are many different types of content creators, such as digital artists, writers, videographers, and illustrators, just to name a few. They spend most of their time creating content for the company, but their tasks also include communicating with other team members, studying content trends, and making adjustments to their work as needed. Sometimes, they are also responsible for conceptualizing marketing campaigns in collaboration with other marketing staff.

A bachelor's degree is not always a requirement for this role, but having one can be a great advantage, especially if it is a degree in art or marketing. Apart from that, a content creator must also be adept at social media, communication, and marketing in order to be successful in this role. On average, the salary for a content creator is around $25 an hour or roughly $53,000 a year, depending on one's experience, skills, and employer.

There is more than meets the eye when it comes to being a content creator. For example, did you know that they make an average of $25.27 an hour? That's $52,564 a year!

Between 2018 and 2028, the career is expected to grow 13% and produce 20,900 job opportunities across the U.S.

What Does a Content Creator Do

There are certain skills that many content creators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, detail oriented and creativity.

When it comes to the most important skills required to be a content creator, we found that a lot of resumes listed 22.2% of content creators included content marketing, while 10.1% of resumes included web content, and 6.0% of resumes included instagram. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the content creator job title. But what industry to start with? Most content creators actually find jobs in the media and retail industries.

How To Become a Content Creator

If you're interested in becoming a content creator, one of the first things to consider is how much education you need. We've determined that 71.4% of content creators have a bachelor's degree. In terms of higher education levels, we found that 6.6% of content creators have master's degrees. Even though most content creators have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a content creator. When we researched the most common majors for a content creator, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on content creator resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a content creator. In fact, many content creator jobs require experience in a role such as internship. Meanwhile, many content creators also have previous career experience in roles such as sales associate or marketing internship.

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Average Salary
$52,564
Average Salary
Job Growth Rate
13%
Job Growth Rate
Job Openings
5,218
Job Openings

Content Creator Career Paths

Top Careers Before Content Creator

Top Careers After Content Creator

Content Creator Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Content Creator

Content Creators in America make an average salary of $52,564 per year or $25 per hour. The top 10 percent makes over $73,000 per year, while the bottom 10 percent under $37,000 per year.
Average Salary
$52,564
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Best Paying Cities

City
ascdesc
Average Salarydesc
New York, NY
Salary Range53k - 94k$71k$71,477
Los Angeles, CA
Salary Range43k - 74k$57k$57,197
$43k
$94k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Go-To-Market Content Creator-Returnship
Go-To-Market Content Creator-Returnship
Trimble Navigation Limited Inc.
Trimble Navigation Limited Inc.
06/05/2021
06/05/2021
$54,00006/05/2021
$54,000
Content Creator/Writer
Content Creator/Writer
Gogo
Gogo
05/31/2021
05/31/2021
$60,00005/31/2021
$60,000
Content Creator/Writer
Content Creator/Writer
Gogo
Gogo
05/26/2021
05/26/2021
$60,00005/26/2021
$60,000
Content Creator
Content Creator
Maricopa County, Arizona
Maricopa County, Arizona
05/23/2021
05/23/2021
$46,64405/23/2021
$46,644
Content Creator
Content Creator
Maricopa County, Arizona
Maricopa County, Arizona
05/23/2021
05/23/2021
$46,64405/23/2021
$46,644
See More Recent Salaries

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Content Creator Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Content Creator. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Content Creator Resume

At Zippia, we went through countless Content Creator resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Content Creator Demographics

Gender

male

51.4 %

female

42.0 %

unknown

6.6 %

Ethnicity

White

68.9 %

Hispanic or Latino

11.4 %

Asian

8.8 %

Foreign Languages Spoken

Spanish

48.3 %

French

14.6 %

Korean

6.0 %
See More Demographics

Content Creator Education

Majors

English
12.9 %

Degrees

Bachelors

71.4 %

Associate

9.1 %

Certificate

7.7 %

Top Colleges for Content Creators

1. Harvard University

Cambridge, MA • Private

In-State Tuition
$50,420
Enrollment
7,582

2. Columbia University in the City of New York

New York, NY • Private

In-State Tuition
$59,430
Enrollment
8,216

3. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

4. University of California, Berkeley

Berkeley, CA • Private

In-State Tuition
$14,184
Enrollment
30,845

5. University of North Carolina at Chapel Hill

Chapel Hill, NC • Private

In-State Tuition
$8,987
Enrollment
18,946

6. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition
$51,832
Enrollment
4,550

7. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. Emory University

Atlanta, GA • Private

In-State Tuition
$51,306
Enrollment
6,975

10. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329
See More Education Info

Online Courses For Content Creator That You May Like

Content Marketing Masterclass: Create Content That Sells
udemy
4.5
(3,006)

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

Content Writing Mastery 1: Content Writing For Beginners
udemy
4.2
(376)

The Complete Guide to Writing Web Content That Hooks, Engages and Sells - Modern Content Writing Techniques That Work...

Content is King: Writing Killer Content for Web & Marketing
udemy
4.2
(1,158)

Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas for Marketing...

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Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Content Creator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 22.2% of content creators listed content marketing on their resume, but soft skills such as customer-service skills and detail oriented are important as well.

Best States For a Content Creator

Some places are better than others when it comes to starting a career as a content creator. The best states for people in this position are New York, Washington, New Jersey, and Massachusetts. Content creators make the most in New York with an average salary of $71,004. Whereas in Washington and New Jersey, they would average $69,232 and $65,109, respectively. While content creators would only make an average of $64,609 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Content Creator Jobs:
355
Highest 10% Earn:
$120,000
Location Quotient:
1.9
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Content Creator Jobs:
139
Highest 10% Earn:
$113,000
Location Quotient:
1.31
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Massachusetts

Total Content Creator Jobs:
225
Highest 10% Earn:
$109,000
Location Quotient:
1.68
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Content Creator Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ content creators and discovered their number of content creator opportunities and average salary. Through our research, we concluded that Google was the best, especially with an average salary of $87,365. Fullscreen follows up with an average salary of $72,934, and then comes Facebook with an average of $66,209. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a content creator. The employers include PayPal, Visa, and Teaching Strategies

1. Google
4.8
Avg. Salary: 
$87,365
Content Creators Hired: 
31+
2. Fullscreen
4.2
Avg. Salary: 
$72,934
Content Creators Hired: 
9+
3. Facebook
4.9
Avg. Salary: 
$66,209
Content Creators Hired: 
4+
4. ezCater
3.6
Avg. Salary: 
$54,284
Content Creators Hired: 
4+
5. Computer network
4.4
Avg. Salary: 
$60,100
Content Creators Hired: 
3+
6. Movoto
4.1
Avg. Salary: 
$59,234
Content Creators Hired: 
3+

Content Creator Videos

Updated October 2, 2020