Content creators are the creative assets of a marketing team. In general, they are responsible for creating compelling content that engages and resonates with audiences while maintaining the brand image.

There are many different types of content creators, such as digital artists, writers, videographers, and illustrators, just to name a few. They spend most of their time creating content for the company, but their tasks also include communicating with other team members, studying content trends, and making adjustments to their work as needed. Sometimes, they are also responsible for conceptualizing marketing campaigns in collaboration with other marketing staff.

A bachelor's degree is not always a requirement for this role, but having one can be a great advantage, especially if it is a degree in art or marketing. Apart from that, a content creator must also be adept at social media, communication, and marketing in order to be successful in this role. On average, the salary for a content creator is around $25 an hour or roughly $53,000 a year, depending on one's experience, skills, and employer.

What Does a Content Creator Do

There are certain skills that many content creators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, detail oriented and creativity.

Learn more about what a Content Creator does

How To Become a Content Creator

If you're interested in becoming a content creator, one of the first things to consider is how much education you need. We've determined that 76.8% of content creators have a bachelor's degree. In terms of higher education levels, we found that 7.1% of content creators have master's degrees. Even though most content creators have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Content Creator

Content Creator Career Paths

Average Salary for a Content Creator

Content Creators in America make an average salary of $61,988 per year or $30 per hour. The top 10 percent makes over $99,000 per year, while the bottom 10 percent under $38,000 per year.
Average Content Creator Salary
$61,988 Yearly
$29.80 hourly
10 %
90 %

What Am I Worth?


Content Creator Education

Content Creator Majors

13.2 %

Content Creator Degrees


76.8 %


9.9 %


7.1 %

Top Colleges for Content Creators

1. Harvard University

Cambridge, MA • Private

In-State Tuition

2. Columbia University in the City of New York

New York, NY • Private

In-State Tuition

3. Northwestern University

Evanston, IL • Private

In-State Tuition

4. University of California, Berkeley

Berkeley, CA • Private

In-State Tuition

5. University of North Carolina at Chapel Hill

Chapel Hill, NC • Private

In-State Tuition

6. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition

7. Stanford University

Stanford, CA • Private

In-State Tuition

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

9. Emory University

Atlanta, GA • Private

In-State Tuition

10. University of Texas at Austin

Austin, TX • Private

In-State Tuition

Top Skills For a Content Creator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 22.2% of content creators listed content marketing on their resume, but soft skills such as customer-service skills and detail oriented are important as well.

Choose From 10+ Customizable Content Creator Resume templates

Zippia allows you to choose from different easy-to-use Content Creator templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Content Creator resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Content Creator Demographics

Content Creator Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among content creators, 44.3% of them are women, while 55.7% are men.

  • The most common race/ethnicity among content creators is White, which makes up 67.5% of all content creators.

  • The most common foreign language among content creators is Spanish at 48.3%.

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Best States For a Content Creator

Some places are better than others when it comes to starting a career as a content creator. The best states for people in this position are Washington, Utah, California, and New York. Content creators make the most in Washington with an average salary of $79,450. Whereas in Utah and California, they would average $71,312 and $70,846, respectively. While content creators would only make an average of $70,110 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Content Creator Jobs:
Highest 10% Earn:
Location Quotient:

2. Utah

Total Content Creator Jobs:
Highest 10% Earn:
Location Quotient:

3. New York

Total Content Creator Jobs:
Highest 10% Earn:
Location Quotient:
Full List Of Best States For Content Creators

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Top Content Creator Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ content creators and discovered their number of content creator opportunities and average salary. Through our research, we concluded that YouTube was the best, especially with an average salary of $70,833. Odyssey follows up with an average salary of $63,001, and then comes Crossover with an average of $84,026. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a content creator. The employers include EMD Millipore, The Mosaic Company, and System One

Most Common Employers For Content Creator

Rank  Company  Average Salary  Hourly Rate  Job Openings  
3Herbalife Nutrition$91,730$44.103
4Bank of America$88,753$42.674
5Independent Contractor$86,475$41.573

Content Creator Videos