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Content creator vs junior copywriter

The differences between content creators and junior copywriters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content creator, becoming a junior copywriter takes usually requires 1-2 years. Additionally, a content creator has an average salary of $61,988, which is higher than the $60,652 average annual salary of a junior copywriter.

The top three skills for a content creator include content creation, instagram and digital content. The most important skills for a junior copywriter are digital marketing, copywriting, and SEO.

Content creator vs junior copywriter overview

Content CreatorJunior Copywriter
Yearly salary$61,988$60,652
Hourly rate$29.80$29.16
Growth rate13%4%
Number of jobs9,14212,091
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 85%
Average age3742
Years of experience42

What does a content creator do?

A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.

What does a junior copywriter do?

A junior copywriter specializes in producing informative content on various subjects. Their responsibilities depend on their industry or place of employment. Still, they typically revolve around following directives, conducting research and fact-checking procedures, proofreading content, submitting written materials to an editor or manager on time, and performing corrective measures as recommended. There are also instances when one must coordinate with graphic designers, utilize search engine optimization or SEO, and even update databases, all while adhering to the company's policies and regulations.

Content creator vs junior copywriter salary

Content creators and junior copywriters have different pay scales, as shown below.

Content CreatorJunior Copywriter
Average salary$61,988$60,652
Salary rangeBetween $38,000 And $99,000Between $39,000 And $92,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyGoogleApple
Best paying industryInternetProfessional

Differences between content creator and junior copywriter education

There are a few differences between a content creator and a junior copywriter in terms of educational background:

Content CreatorJunior Copywriter
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 85%
Most common majorCommunicationEnglish
Most common collegeHarvard UniversityMassachusetts Institute of Technology

Content creator vs junior copywriter demographics

Here are the differences between content creators' and junior copywriters' demographics:

Content CreatorJunior Copywriter
Average age3742
Gender ratioMale, 55.7% Female, 44.3%Male, 54.4% Female, 45.6%
Race ratioBlack or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 74.9% American Indian and Alaska Native, 0.4%
LGBT Percentage9%16%

Differences between content creator and junior copywriter duties and responsibilities

Content creator example responsibilities.

  • Manage sales through Etsy and Facebook
  • Manage social media (Facebook & Pinterest).
  • Manage the company website and online store and run the social media platform.
  • Implement strategic SEO techniques to maximize reach and generate views including achieving 100K+ views in two years for one video.
  • Manage blog publishing calendar using SharePoint.
  • Maintain and produce content on social media accounts like Facebook, Instagram, and YouTube.
  • Show more

Junior copywriter example responsibilities.

  • Manage Facebook accounts, including doing research for relevant article uploads to boost site traffic.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Proofread copy and suggest edits for senior copywriting team members.
  • Depend upon for the thoughtful development of creative concepts and copy for clients in insurance, healthcare and financial services industries.
  • Work on projects for both B2C and B2B clients.
  • Learned some basic Wordpress skills.
  • Show more

Content creator vs junior copywriter skills

Common content creator skills
  • Content Creation, 6%
  • Instagram, 5%
  • Digital Content, 5%
  • Clips, 4%
  • Digital Marketing, 4%
  • Photography, 4%
Common junior copywriter skills
  • Digital Marketing, 8%
  • Copywriting, 8%
  • SEO, 8%
  • Proofreading, 7%
  • Creative Concepts, 7%
  • Email Marketing, 4%

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