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The differences between content creators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content creator and a media coordinator. Additionally, a content creator has an average salary of $61,988, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a content creator include content creation, instagram and digital content. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Content Creator | Media Coordinator | |
| Yearly salary | $61,988 | $47,471 |
| Hourly rate | $29.80 | $22.82 |
| Growth rate | 13% | 8% |
| Number of jobs | 9,142 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 82% |
| Average age | 37 | 42 |
| Years of experience | 4 | 4 |
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Content creators and media coordinators have different pay scales, as shown below.
| Content Creator | Media Coordinator | |
| Average salary | $61,988 | $47,471 |
| Salary range | Between $38,000 And $99,000 | Between $34,000 And $64,000 |
| Highest paying City | Seattle, WA | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | The Joffrey Ballet | |
| Best paying industry | Internet | Manufacturing |
There are a few differences between a content creator and a media coordinator in terms of educational background:
| Content Creator | Media Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Northwestern University |
Here are the differences between content creators' and media coordinators' demographics:
| Content Creator | Media Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 55.7% Female, 44.3% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 9% | 12% |