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Content creator vs media specialist

The differences between content creators and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content creator and a media specialist. Additionally, a content creator has an average salary of $61,988, which is higher than the $50,832 average annual salary of a media specialist.

The top three skills for a content creator include content creation, instagram and digital content. The most important skills for a media specialist are digital marketing, video production, and customer service.

Content creator vs media specialist overview

Content CreatorMedia Specialist
Yearly salary$61,988$50,832
Hourly rate$29.80$24.44
Growth rate13%8%
Number of jobs9,14239,401
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 70%
Average age3742
Years of experience44

What does a content creator do?

A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.

What does a media specialist do?

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

Content creator vs media specialist salary

Content creators and media specialists have different pay scales, as shown below.

Content CreatorMedia Specialist
Average salary$61,988$50,832
Salary rangeBetween $38,000 And $99,000Between $35,000 And $73,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonNew Jersey
Best paying companyGoogleBP America Inc
Best paying industryInternetProfessional

Differences between content creator and media specialist education

There are a few differences between a content creator and a media specialist in terms of educational background:

Content CreatorMedia Specialist
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 70%
Most common majorCommunicationCommunication
Most common collegeHarvard UniversityStanford University

Content creator vs media specialist demographics

Here are the differences between content creators' and media specialists' demographics:

Content CreatorMedia Specialist
Average age3742
Gender ratioMale, 55.7% Female, 44.3%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage9%12%

Differences between content creator and media specialist duties and responsibilities

Content creator example responsibilities.

  • Manage sales through Etsy and Facebook
  • Manage social media (Facebook & Pinterest).
  • Manage the company website and online store and run the social media platform.
  • Implement strategic SEO techniques to maximize reach and generate views including achieving 100K+ views in two years for one video.
  • Manage blog publishing calendar using SharePoint.
  • Maintain and produce content on social media accounts like Facebook, Instagram, and YouTube.
  • Show more

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Content creator vs media specialist skills

Common content creator skills
  • Content Creation, 6%
  • Instagram, 5%
  • Digital Content, 5%
  • Clips, 4%
  • Digital Marketing, 4%
  • Photography, 4%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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