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The differences between content creators and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a content creator and a media specialist. Additionally, a content creator has an average salary of $61,988, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a content creator include content creation, instagram and digital content. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Content Creator | Media Specialist | |
| Yearly salary | $61,988 | $50,832 |
| Hourly rate | $29.80 | $24.44 |
| Growth rate | 13% | 8% |
| Number of jobs | 9,142 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Average age | 37 | 42 |
| Years of experience | 4 | 4 |
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Content creators and media specialists have different pay scales, as shown below.
| Content Creator | Media Specialist | |
| Average salary | $61,988 | $50,832 |
| Salary range | Between $38,000 And $99,000 | Between $35,000 And $73,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | BP America Inc | |
| Best paying industry | Internet | Professional |
There are a few differences between a content creator and a media specialist in terms of educational background:
| Content Creator | Media Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Stanford University |
Here are the differences between content creators' and media specialists' demographics:
| Content Creator | Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 55.7% Female, 44.3% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 9% | 12% |