Content creator demographics and statistics in the US
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Content creator demographics by:
Content creator gender statistics
44.3% of content creators are women and 55.7% of content creators are men.
- Male, 55.7%
- Female, 44.3%
Content creator gender ratio
| Gender | Percentages |
|---|---|
| Male | 55.7% |
| Female | 44.3% |
Content creator gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$61,068
Female income
$57,382
Content creator gender ratio over time
This data breaks down the percentage of men and women in content creator positions over time. Currently, 44.3% of content creators are female.
Content creator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 53.87% | 46.13% |
| 2011 | 52.57% | 47.43% |
| 2012 | 56.23% | 43.77% |
| 2013 | 56.38% | 43.62% |
| 2014 | 55.66% | 44.34% |
| 2015 | 53.39% | 46.61% |
| 2016 | 54.28% | 45.72% |
| 2017 | 53.81% | 46.19% |
| 2018 | 51.88% | 48.12% |
| 2019 | 55.32% | 44.68% |
| 2020 | 56.19% | 43.81% |
| 2021 | 55.73% | 44.27% |
Content creator related jobs gender ratio
We compared content creators with similar job titles to see how gender ratios vary. As you can see, dell certified systems expert and software applications architect have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Informatics Nurse Specialist | 13% | 87% |
| Clinical Support Specialist | 22% | 78% |
| Clinic Administrator | 23% | 77% |
| Content Creator | 56% | 44% |
| Senior Data Center Engineer | 98% | 2% |
| Software Applications Architect | 98% | 2% |
| Dell Certified Systems Expert | 99% | 1% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Content creator demographics by race
The most common ethnicity among content creators is White, which makes up 61.7% of all content creators. Comparatively, 13.3% of content creators are Hispanic or Latino and 10.7% of content creators are Asian.
- White, 61.7%
- Hispanic or Latino, 13.3%
- Asian, 10.7%
- Black or African American, 7.2%
- Unknown, 6.7%
- American Indian and Alaska Native, 0.4%
Content creator race
| Content creator race | Percentages |
|---|---|
| White | 61.7% |
| Hispanic or Latino | 13.3% |
| Asian | 10.7% |
| Black or African American | 7.2% |
| Unknown | 6.7% |
| American Indian and Alaska Native | 0.4% |
Content creator race and ethnicity over time
See how content creator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Content creator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.27% | 5.20% | 8.57% | 8.22% |
| 2011 | 73.17% | 4.96% | 9.00% | 9.66% |
| 2012 | 72.93% | 6.22% | 8.43% | 9.12% |
| 2013 | 73.35% | 6.77% | 8.03% | 8.73% |
| 2014 | 72.75% | 6.36% | 8.46% | 9.35% |
| 2015 | 70.60% | 6.23% | 9.43% | 9.93% |
| 2016 | 70.38% | 5.61% | 10.05% | 10.57% |
| 2017 | 69.39% | 5.90% | 10.08% | 11.34% |
| 2018 | 68.79% | 6.82% | 8.82% | 11.51% |
| 2019 | 67.48% | 6.60% | 10.24% | 12.44% |
| 2020 | 63.74% | 6.39% | 9.74% | 13.50% |
| 2021 | 61.75% | 7.16% | 10.66% | 13.29% |
Content creator wage gap by race
According to our data, asian content creators have the highest average salary compared to other ethnicities. Hispanic or latino content creators have the lowest average salary at $57,614.
| Ethnicity | Salary |
|---|---|
| Unknown | $58,313 |
| White | $62,389 |
| Black or African American | $60,738 |
| Asian | $66,710 |
| Hispanic or Latino | $57,614 |
Average content creator age
See how the average age of content creators varies based on ethnicity and gender.
Male
Female
Content creator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 35.5 | 33 |
| White | 36 | 37 |
| Black or African American | 32 | 33.5 |
| Asian | 34 | 32 |
| Hispanic or Latino | 35.5 | 31.5 |
Content creator age breakdown
The average age of content creators is 30-40 years years old, representing 43% of the content creator population.
Content creator age breakdown
| Content Creator Years | Percentages |
|---|---|
| 40+ years | 34% |
| 30-40 years | 43% |
| 20-30 years | 23% |
Content creator educational attainment
The most common degree for content creators is bachelor's degree, with 77% of content creators earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 7%.
- Bachelor's, 77%
- Associate, 10%
- Master's, 7%
- High School Diploma, 3%
- Other Degrees, 3%
Content creators by degree level
| Content creator degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Associate | 10% |
| Master's | 7% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Content creator jobs you might like
Content creator wage gap by degree level
According to the data, content creators with a Master's degree earn more than those without, at $69,864 annually. With a Bachelor's degree, content creators earn a median annual income of $63,878 compared to $59,142 for content creators with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $69,864 |
| Bachelor's Degree | $63,878 |
| Some College/ Associate Degree | $59,142 |
Content creator employment statistics
Most content creators work for a private in the media industry.
Company size where content creators work
Below, you can see the size of companies where content creators work.
Content creator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 21% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 13% |
Content creator jobs by company type
Employees with the content creator job title have their preferences when it comes to working for a company. For instance, most content creators prefer to work at private companies over public companies.
Content creator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 13% |
| Public | 17% |
| Private | 66% |
| Government | 5% |
Content creator jobs by industry
The most common industries for content creators are media, education and internet.
Content creator industry statistics
| Industry | Percentages |
|---|---|
| Media | 14% |
| Start-up | 12% |
| Education | 11% |
| Internet | 10% |
| Technology | 10% |
| Professional | 9% |
| Manufacturing | 6% |
| Fortune 500 | 6% |
| Government | 4% |
| Retail | 4% |
| Non Profits | 3% |
| Finance | 3% |
| Telecommunication | 2% |
| Construction | 2% |
| Real Estate | 1% |
| Utilities | 1% |
| Health Care | 1% |
| Automotive | 1% |
| Energy | 1% |
Content creator turnover and employment statistics
Content creator unemployment rate over time
The unemployment rate for content creators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Content creator unemployment rate by year
| Year | Content creator unemployment rate |
|---|---|
| 2010 | 6.83% |
| 2011 | 6.20% |
| 2012 | 4.69% |
| 2013 | 5.98% |
| 2014 | 4.44% |
| 2015 | 5.01% |
| 2016 | 3.71% |
| 2017 | 4.10% |
| 2018 | 3.35% |
| 2019 | 3.70% |
| 2020 | 6.13% |
| 2021 | 5.15% |
Average content creator tenure
The average content creator stays at their job for 1-2 years, based on the 2,139 content creators resumes in Zippia's database.
Content creator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 17% |
| 3-4 years | 13% |
| 5-7 years | 28% |
| 8-10 years | 11% |
| 11+ years | 10% |
Content creator LGBT ratio compared to similar jobs
Review the percent of content creators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Data Communication Engineer | 7.31% | 98,216 |
| Android Developer | 8.46% | 237,147 |
| Senior Cyber Security Analyst | 8.59% | 64,649 |
| Network Operations Analyst | 9.03% | 114,075 |
| Content Creator | 9.45% | - |
| Interactive Project Manager | 10.54% | 116,008 |
| Senior Production Specialist | 10.88% | 111,535 |
Similar content creator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Data Communication Engineer | 7.31% | 98,216 |
| Android Developer | 8.46% | 237,147 |
| Senior Cyber Security Analyst | 8.59% | 64,649 |
| Network Operations Analyst | 9.03% | 114,075 |
| Interactive Project Manager | 10.54% | 116,008 |
| Senior Production Specialist | 10.88% | 111,535 |
Foreign languages spoken by content creators
The most common foreign language among content creators is Spanish at 48.3%. The second-most popular foreign language spoken is French at 14.6% and Korean is the third-most popular at 6.0%.
- Spanish, 48.3%
- French, 14.6%
- Korean, 6.0%
- Japanese, 5.3%
- German, 4.0%
- Other, 21.8%
Content creator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 48.3% |
| French | 14.6% |
| Korean | 6.0% |
| Japanese | 5.3% |
| German | 4.0% |
| Other | 21.8% |
