Content Creator Statistics in the US

From where do we know all information about content creator demographics? We analyzed 2,139 content creators resumes to find out what the average demographics are for the job position. Just to be clear, by demographics we mean the study of population-based factors like age, race, and sex. On top of scouring through resumes, we also took note of job proposals from employers and Census Bureau data. And guess what? We found some pretty interesting information.

Content Creator Diversity

From race to gender and even age, we found the average demographic information on those who work as content creators. Keep reading to find out what the results for content creators were.

Content Creator Ethnic Breakdown

The most common ethnicity among content creators is White, which makes up 68.9% of all content creators. Comparatively, there are 11.4% of the Hispanic or Latino ethnicity and 8.8% of the Asian ethnicity.

Job Title
  • White, 68.9%
  • Hispanic or Latino, 11.4%
  • Asian, 8.8%
  • Black or African American, 6.8%
  • Unknown, 3.7%
  • American Indian and Alaska Native, 0.4%

Foreign Languages Spoken By Content Creators

The chart below shows that 48.3% of content creators speak Spanish. The second-most popular foreign language spoken is French at 14.6% and Korean is the third-most popular at 6.0%.

Job Title
  • Spanish, 48.3%
  • French, 14.6%
  • Korean, 6.0%
  • Japanese, 5.3%
  • German, 4.0%
  • Other, 21.8%

Most Common Degree for Content Creator

We assessed our data to determine the typical level of education for content creators. The most common degree for content creators is bachelor's degree. In fact, 71% of content creators earn that degree. A close second is associate degree with 9% and rounding it off is master's degree with 7%.

Job Title
  • Bachelors degree, 71%
  • Associate degree, 9%
  • Masters degree, 7%
  • High School Diploma degree, 3%
  • Other Degrees, 10%

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Content Creator Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2008-2018 among content creators.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Content Creator Gender Over Time

This data shows how men and women predominate in the content creator position over time.


Content Creator Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of content creators changed.

  • Unemployment rate

Age Based On Ethnicity And Gender

We determined the average age of content creators based on ethnicity and gender.


Number Of Years On The Job For Content Creator

By looking over 2,139 content creators resumes, we figured out that the average content creator enjoys staying at their job for 5-7 years for a percentage of 26%.

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Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Content Creator Age Breakdown

This chart breaks down the ages of content creator employees. Interestingly enough, the average age of content creators is 30-40 years old, which represents 40% of the population.

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20-30 years

30-40 years

40+ years

Comparing The Gender Ratio of Content Creators with Other Job Titles

We compared this job title with other job titles to see how gender percentages varied. As you can see, senior data center engineer and senior windows engineer have the biggest difference in gender.

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Job Titleascdesc
Informatics Nurse Specialist14%82%
Clinical Support Specialist21%73%
Clinic Administrator23%72%
Content Creator51%42%
Computer Mechanic93%2%
Senior Windows Engineer93%4%
Senior Data Center Engineer96%2%
Senior Data Center Engineer
Senior Windows Engineer
Computer Mechanic
Content Creator
Clinic Administrator
Clinical Support Specialist
Informatics Nurse Specialist

How Much Do Women Make Compared To Man As Content Creator?

Male Income
Female Income

Content Creator Income By Gender And Race/Ethnicity

We found interesting that Asian men and Asian women make more money compared to others.

  • Male
  • Female
Black or African American
Hispanic or Latino

Content Creator Income By Race/Ethnicity And Education

This chart shows the impact that education has on the income level of different ethnicities.

All Race and Ethnicity
Some College/ Associate Degree$59,679
Bachelor's Degree$66,412
Master's Degree$69,143

Content Creator Income By Race/Ethnicity And Education

This chart shows the impact that education has on the income level of different ethnicities.

  • Asian
  • Black or African American
  • Hispanic or Latino
  • White
Some College/ Associate Degree
Bachelor's Degree
Master's Degree

Content Creator Heatmaps

The amount you can make as a content creator can depend on where you live. For example, the highest salary of content creators is $53,786. Use our chart to find out where that salary is located.

Where Do Content Creators Earn The Most?

The map here shows where content creators earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are Content Creators Located?

By looking through more than 2,139 resumes, we found that the most popular places for content creators are NY, New York and CA, Los Angeles.

Number of Content Creators

Content Creator Employment Statistics

This section highlights the information we gathered about the types of businesses and industries that employ content creators. We found that the most common company type is private. In addition, the industry that employs the most content creators is the media industry.

What Percentage Of Content Creator Jobs Are Remote?

21.2% Remote

Freelance, outsourced or remote workers who spend much of their time working from home.

78.8% On-Site

Some of the vacancies require to stay on-site without possibility of working remotely.

Company Size

We created this chart to show you the average size of companies that typically hire content creators.

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< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

The Types Of Companies Content Creator Work In

Employees with the content creator job title have their preferences when it comes to working for a company. For instance, most content creators prefer to work at private companies over public companies.

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Industry Concentration

Just based on the number of employees within each industry, we were able to determine the most common industries that employ content creators. Those industries include media, retail and education.

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Fortune 500

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