How to hire a content creator

How to hire a content creator, step by step

Here's a step-by-step content creator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a content creator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new content creator
• Step 8: Go through the hiring process checklist

What does a content creator do?

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1. Identify your hiring needs

   The content creator hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect content creator also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents content creator salaries for various positions.

   Type of Content Creator	Description	Hourly rate
   Content Creator	Web developers design and create websites. They are responsible for the look of the site... Show more	$18-47
   Java/J2ee Developer	Java developers are in charge of the design, development, and management of Java-based applications. Whereas, J2EE or Java 2 Platform Enterprise Edition developers are responsible for developing web and software enterprise-internet level applications... Show more	$33-56
   Digital Media Internship	In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages... Show more	$11-19

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Content Creation
   • Instagram
   • Digital Content
   • Clips
   • Digital Marketing
   • Photography
   • Facebook
   • Web Content
   • SEO
   • YouTube
   • Video Production
   • Twitter
   • Snapchat
   • WordPress

   Check all skills

   Responsibilities:

   • Manage sales through Etsy and Facebook
   • Manage social media (Facebook & Pinterest).
   • Manage the company website and online store and run the social media platform.
   • Implement strategic SEO techniques to maximize reach and generate views including achieving 100K+ views in two years for one video.
   • Manage blog publishing calendar using SharePoint.
   • Maintain and produce content on social media accounts like Facebook, Instagram, and YouTube.

   More content creator duties

3. Make a budget

   Including a salary range in your content creator job description helps attract top candidates to the position. A content creator salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a content creator in South Dakota may be lower than in Washington, and an entry-level content creator usually earns less than a senior-level content creator. Additionally, a content creator with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average content creator salary

   $61,988yearly

   $29.80 hourly rate

   ---

   Entry-level content creator salary

   $38,000 yearly salary

   Updated December 5, 2025

   Average content creator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$79,996	$38
   2	California	$79,771	$38
   3	Utah	$70,914	$34
   4	New York	$70,366	$34
   5	New Jersey	$69,489	$33
   6	Oregon	$67,349	$32
   7	Massachusetts	$66,976	$32
   8	Arizona	$66,399	$32
   9	Connecticut	$65,949	$32
   10	District of Columbia	$63,358	$30
   11	North Carolina	$60,776	$29
   12	Michigan	$60,407	$29
   13	Ohio	$60,164	$29
   14	Colorado	$59,523	$29
   15	Minnesota	$58,378	$28
   16	Indiana	$57,066	$27
   17	Georgia	$57,027	$27
   18	Illinois	$56,753	$27
   19	Texas	$52,094	$25
   20	Florida	$50,856	$24

   Average content creator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$131,225	$63.09	1
   2	Amazon	$99,782	$47.97	40
   3	Santander Private Banking International	$97,195	$46.73
   4	2k	$96,100	$46.20
   5	Fox News	$92,132	$44.29
   6	Herbalife Nutrition	$91,730	$44.10
   7	Hologic	$90,963	$43.73
   8	Activision Blizzard	$89,748	$43.15	1
   9	Bank of America	$88,753	$42.67
   10	Federal Reserve Bank	$86,648	$41.66
   11	NBCUniversal	$85,989	$41.34	25
   12	McKesson	$85,737	$41.22
   13	Crossover	$84,026	$40.40
   14	Santander Bank	$83,780	$40.28
   15	FiscalNote	$83,338	$40.07
   16	Movement Mortgage	$83,155	$39.98
   17	Zoho	$82,943	$39.88
   18	Jacobs Engineering Group	$82,271	$39.55
   19	The Richards Group	$81,150	$39.01
   20	Century 21 Masters	$80,929	$38.91

4. Writing a content creator job description

   A content creator job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a content creator job description:

   Content creator job description example

   Since 2011, Bespoke Post has been introducing our customers to small, under-the-radar brands and goods through a multi-category membership service and full e-commerce shop. Whether it's starting a fun new hobby, elevating your personal style, tasting an unfamiliar flavor, or just finding something that makes life that little bit easier-Bespoke Post is all about discovery.
   
   We're looking for a Social Content Creator with deep expertise in Tik Tok and Reels to join our ~20-person creative team, and report directly to our Editorial Director. This person will be responsible for ideating, creating, editing, and scheduling content for Bespoke Post's organic social media channels-mainly TikTok and Instagram.
   
   The Social Content Creator may be a regular face (and voice) on our feeds, so being comfortable in front of the camera, as well as behind it, is a plus. We're looking for someone who genuinely loves and understands the products we offer, so they can naturally and authentically communicate them to our customers.
   
   In addition to helping the Social Media/Editorial teams meet their goals, this person will support the company's growth team in producing content for sponsored ads on TikTok and Instagram. They will have to understand basic performance analysis of their content so they can create more of what's working and less of what's not.
   
   You will:Create several social-first videos per week for posting on Bespoke Post's Instagram and TikTok feeds using both self-created content and repurposing existing content. Manage a social editorial calendar alongside the Editorial Director to align social output with ongoing company initiatives, merchandise releases, marketing campaigns, holidays, and more. Establish relationships with Bespoke Post's Merchandising, Marketing, Private Label, Growth/Acquisition, and other departments in order to help create content that supports their goals. Help to establish what future customers will know as Bespoke Post's unique approach to TikTok and Reels. Appear on camera showcasing our products and service, and recruit, shoot, and direct other on-camera talent.
   
   The ideal candidate:Understands the TikTok platform and culture extensively, and has an understanding as to how Bespoke Post's offering lends itself to the platform.Is proficient in editing video for TikTok and Instagram in the apps natively. Can think on their feet during fast-paced photo shoot environments to capture what they need in order to create the right content.Is experienced in interpreting basic social media analytics to inform strategy shifts/growth.
   
   Bonus points for:Proficiency in Adobe PremiereExperience creating in the e-Commerce space Having an established personal TikTok presence
   
   Benefits & Perks:Company equity 401k with company contribution Health, dental, and vision coverage with FSA options Paid parental leave Short term disability, long term disability, and life insurance Flexible schedule Unlimited vacation time Learning budgetA free Bespoke Post box each month, plus additional discounts Regular team learning, social, and wellness events
   We are proud to uphold an environment free of discrimination. Bespoke Post is an equal opportunity workplace and we recognize that our success is dependent on having an inclusive, collaborative team that is as diverse as, if not more than, the products we ship.

   Copy this example

   

5. Post your job

   There are a few common ways to find content creators for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your content creator job on Zippia to find and attract quality content creator candidates.
   • Use niche websites such as dribbble, authentic jobs, working not working, coroflot.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with content creator candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   While interviews are great, you will only sometimes learn enough from a conversation with a content creator applicant. In those cases, having candidates complete a test project can go a long way in figuring out who's the most likely to succeed in the role. If you aren't a technical person and don't know how to design an appropriate test, you can ask someone else on the team to create it or take a look at these websites to get a few ideas:

   • TestDome
   • CodeSignal
   • Testlify
   • BarRaiser
   • Coderbyte

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new content creator

   Once you have selected a candidate for the content creator position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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