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The average salary for a Content Creator stands at $61,988 per year as of October 2025. This figure varies based on factors such as location, experience, and industry. In creative sectors like marketing and entertainment, salaries can be significantly higher due to the demand for innovative content strategies.
Geographic location plays a crucial role in salary potential. States like California and New York frequently offer the highest salaries due to their thriving media landscapes. In contrast, regions with lower living costs may present lower wage averages.
Content creators are needed across various sectors, including digital marketing, education, and entertainment. Those who specialize in niche content creation, such as video editing or social media strategy, often find lucrative positions. The evolving digital landscape continues to create new roles, making now an excellent time to enter this field.
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The average content creator salary in Washington, Utah, and California are the highest in the U.S. The lowest average content creator salary states are South Dakota, Texas, and Mississippi.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $79,450 | $38.20 |
| 2 | Utah | $71,312 | $34.28 |
| 3 | New York | $70,110 | $33.71 |
| 4 | Oregon | $67,679 | $32.54 |
| 5 | California | $70,846 | $34.06 |
| 6 | New Jersey | $69,499 | $33.41 |
| 7 | Massachusetts | $67,306 | $32.36 |
| 8 | Pennsylvania | $64,976 | $31.24 |
| 9 | Arizona | $66,323 | $31.89 |
| 10 | Nevada | $65,531 | $31.51 |
| 11 | Connecticut | $65,811 | $31.64 |
| 12 | Maryland | $67,442 | $32.42 |
| 13 | Rhode Island | $61,591 | $29.61 |
| 14 | Kentucky | $64,606 | $31.06 |
| 15 | Idaho | $59,932 | $28.81 |
| 16 | Delaware | $64,786 | $31.15 |
| 17 | Virginia | $64,290 | $30.91 |
| 18 | Michigan | $60,052 | $28.87 |
| 19 | North Carolina | $59,942 | $28.82 |
| 20 | Nebraska | $58,500 | $28.13 |
| 21 | District of Columbia | $63,391 | $30.48 |
| 22 | Ohio | $60,625 | $29.15 |
| 23 | Colorado | $59,488 | $28.60 |
| 24 | Tennessee | $57,952 | $27.86 |
| 25 | Minnesota | $58,405 | $28.08 |
| 26 | Alaska | $57,878 | $27.83 |
| 27 | Illinois | $56,555 | $27.19 |
| 28 | Vermont | $55,678 | $26.77 |
| 29 | Alabama | $59,188 | $28.46 |
| 30 | North Dakota | $55,375 | $26.62 |
| 31 | Wisconsin | $56,937 | $27.37 |
| 32 | Iowa | $56,336 | $27.08 |
| 33 | Montana | $54,416 | $26.16 |
| 34 | Georgia | $56,701 | $27.26 |
| 35 | Wyoming | $52,849 | $25.41 |
| 36 | West Virginia | $57,569 | $27.68 |
| 37 | Indiana | $57,175 | $27.49 |
| 38 | South Carolina | $58,285 | $28.02 |
| 39 | Hawaii | $54,844 | $26.37 |
| 40 | Missouri | $55,147 | $26.51 |
| 41 | South Dakota | $52,180 | $25.09 |
| 42 | New Hampshire | $52,231 | $25.11 |
| 43 | New Mexico | $54,889 | $26.39 |
| 44 | Texas | $51,034 | $24.54 |
| 45 | Kansas | $53,384 | $25.67 |
| 46 | Louisiana | $54,552 | $26.23 |
| 47 | Florida | $49,787 | $23.94 |
| 48 | Oklahoma | $53,730 | $25.83 |
| 49 | Arkansas | $50,211 | $24.14 |
| 50 | Maine | $48,331 | $23.24 |
| 51 | Mississippi | $50,786 | $24.42 |
The highest-paying cities for content creators are Seattle, WA, San Francisco, CA, and Salt Lake City, UT.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $79,996 | $38.46 |
| 2 | San Francisco, CA | $79,771 | $38.35 |
| 3 | Salt Lake City, UT | $70,914 | $34.09 |
| 4 | New York, NY | $70,366 | $33.83 |
| 5 | Newark, NJ | $69,489 | $33.41 |
| 6 | Portland, OR | $67,349 | $32.38 |
| 7 | Boston, MA | $66,976 | $32.20 |
| 8 | Phoenix, AZ | $66,399 | $31.92 |
| 9 | New Haven, CT | $65,949 | $31.71 |
| 10 | Washington, DC | $63,358 | $30.46 |
| 11 | Raleigh, NC | $60,776 | $29.22 |
| 12 | Detroit, MI | $60,407 | $29.04 |
| 13 | Columbus, OH | $60,164 | $28.93 |
| 14 | Boulder, CO | $59,523 | $28.62 |
| 15 | Minneapolis, MN | $58,378 | $28.07 |
| 16 | Indianapolis, IN | $57,066 | $27.44 |
| 17 | Lawrenceville, GA | $57,027 | $27.42 |
| 18 | Chicago, IL | $56,753 | $27.29 |
| 19 | San Antonio, TX | $52,094 | $25.05 |
| 20 | Jacksonville, FL | $50,856 | $24.45 |
Content Creators are the most in-demand in these five cities:
A content creator's salary ranges from $38,000 a year at the 10th percentile to $99,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $99,000 | $8,250 | $48 |
| 75th Percentile | $79,000 | $6,583 | $38 |
| Average | $61,988 | $5,166 | $30 |
| 25th Percentile | $48,000 | $4,000 | $23 |
| 10th Percentile | $38,000 | $3,167 | $18 |
The highest paying types of content creators are senior java developer, senior .net developer, and java/j2ee developer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Java/J2ee Developer | $90,995 | $7,583 | $43.75 | 237,912 |
| Digital Media Internship | $32,033 | $2,669 | $15.40 | 72,449 |
| Java Developer | $88,475 | $7,373 | $42.54 | 147,521 |
| Web Developer | $78,975 | $6,581 | $37.97 | 227,881 |
| NET Developer | $88,984 | $7,415 | $42.78 | 236,690 |
| Editing Internship | $35,035 | $2,920 | $16.84 | 49,315 |
Top companies hiring content creators now:
Content creator salaries at Google and Amazon are the highest-paying according to our most recent salary estimates. In addition, the average content creator salary at companies like Santander Private Banking International and 2k are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $131,225 | $63.09 | |
| 2 | Amazon | $99,782 | $47.97 |
| 3 | Santander Private Banking International | $97,195 | $46.73 |
| 4 | 2k | $96,100 | $46.20 |
| 5 | Fox News | $92,132 | $44.29 |
| 6 | Herbalife Nutrition | $91,730 | $44.10 |
| 7 | Hologic | $90,963 | $43.73 |
| 8 | Activision Blizzard | $89,748 | $43.15 |
| 9 | Bank of America | $88,753 | $42.67 |
| 10 | Federal Reserve Bank | $86,648 | $41.66 |
| 11 | NBCUniversal | $85,989 | $41.34 |
| 12 | McKesson | $85,737 | $41.22 |
| 13 | Crossover | $84,026 | $40.40 |
| 14 | Santander Bank | $83,780 | $40.28 |
| 15 | FiscalNote | $83,338 | $40.07 |
| 16 | Movement Mortgage | $83,155 | $39.98 |
| 17 | Zoho | $82,943 | $39.88 |
| 18 | Jacobs Engineering Group | $82,271 | $39.55 |
| 19 | The Richards Group | $81,150 | $39.01 |
| 20 | Century 21 Masters | $80,929 | $38.91 |
The average content creator salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Internet | $73,393 | $35.29 |
| 2 | Technology | $73,239 | $35.21 |
| 3 | Media | $65,566 | $31.52 |
| 4 | Start-up | $61,265 | $29.45 |
The average content creator salary has risen by $10,070 over the last ten years. In 2014, the average content creator earned $51,918 annually, but today, they earn $61,988 a year. That works out to a 11% change in pay for content creators over the last decade.
Compare content creator salaries for cities or states with the national average over time.
Compare content creator salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $62,000 | $29.80 | +3.3% |
| 2024 | $59,900 | $28.82 | +2.3% |
| 2023 | $58,600 | $28.17 | +2.1% |
| 2022 | $57,400 | $27.58 | +2.7% |
| 2021 | $55,800 | $26.83 | +1.8% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| University of Arkansas | Uafs Content Creator, University Workstudy | Bono, AR | 06/30/2025 | $22,957 |
| Nbtbancorp | Content Creator | Utica, NY | 06/30/2025 | $60,450 |
| GDIT | Content Creator (Editor) | Noma, FL | 06/30/2025 | $80,750 |
| Fox | Social Media Content Creator | New York, NY | 06/28/2025 | $60,000 |
| Saalt | Content Creator & Marketing Coordinator | Boise, ID | 06/28/2025 | $50,000 |
| Torrid | Social Content Creator-Freelance Temp | Fine, NY | 06/27/2025 | $58,436 |
| Torrid | Social Content Creator-Freelance Temp | Ione, CA | 06/27/2025 | $58,436 |
| Princeton University | Communications Content Creator-Temporary | Princeton, NJ | 06/27/2025 | $35,479 |
| Spark Media NYC | Digital Content Creator | New York, NY | 06/27/2025 | $40,000 |
| New York Post | Content Creator, Sports (DAY Shift) | New York, NY | 06/26/2025 | $65,000 |
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