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Content creator salary

Average content creator salary

$61,988

$29.8 hourly rate

Entry-level content creator salary
$38,000 yearly salary
Updated January 8, 2025

Understanding the Content Creator Salary

The average salary for a Content Creator stands at $61,988 per year as of October 2025. This figure varies based on factors such as location, experience, and industry. In creative sectors like marketing and entertainment, salaries can be significantly higher due to the demand for innovative content strategies.

Top Paying States for Content Creators

Geographic location plays a crucial role in salary potential. States like California and New York frequently offer the highest salaries due to their thriving media landscapes. In contrast, regions with lower living costs may present lower wage averages.

Opportunities Across Industries

Content creators are needed across various sectors, including digital marketing, education, and entertainment. Those who specialize in niche content creation, such as video editing or social media strategy, often find lucrative positions. The evolving digital landscape continues to create new roles, making now an excellent time to enter this field.

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Where can a Content Creator earn more?

Compare salary by location
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101k
81k
61k
41k
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Columbus, OH$79,996
Jacksonville, FL$50,856
Compare salary by company
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151k
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Google$131,225
Century 21 Masters$80,929

Content creator salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor, Ziprecruiter, Comparably and Payscale, the average salary for a content creator typically falls between $57,764 and $116,604.
zippia
$61,988yearly
glassdoor[1]
$71,205yearly
comparably[2]
$87,951yearly
Salary.com[3]
$79,798yearly
ZipRecruiter[4]
$116,604yearly
payscale[5]
$57,764yearly

Average content creator salary by state

The average content creator salary in Washington, Utah, and California are the highest in the U.S. The lowest average content creator salary states are South Dakota, Texas, and Mississippi.

  • State view
  • County view
Average salary:

Highest paying states for content creators

RankStateAvg. salaryHourly rate
1Washington$79,450$38.20
2Utah$71,312$34.28
3New York$70,110$33.71
4Oregon$67,679$32.54
5California$70,846$34.06
6New Jersey$69,499$33.41
7Massachusetts$67,306$32.36
8Pennsylvania$64,976$31.24
9Arizona$66,323$31.89
10Nevada$65,531$31.51
11Connecticut$65,811$31.64
12Maryland$67,442$32.42
13Rhode Island$61,591$29.61
14Kentucky$64,606$31.06
15Idaho$59,932$28.81
16Delaware$64,786$31.15
17Virginia$64,290$30.91
18Michigan$60,052$28.87
19North Carolina$59,942$28.82
20Nebraska$58,500$28.13
21District of Columbia$63,391$30.48
22Ohio$60,625$29.15
23Colorado$59,488$28.60
24Tennessee$57,952$27.86
25Minnesota$58,405$28.08
26Alaska$57,878$27.83
27Illinois$56,555$27.19
28Vermont$55,678$26.77
29Alabama$59,188$28.46
30North Dakota$55,375$26.62
31Wisconsin$56,937$27.37
32Iowa$56,336$27.08
33Montana$54,416$26.16
34Georgia$56,701$27.26
35Wyoming$52,849$25.41
36West Virginia$57,569$27.68
37Indiana$57,175$27.49
38South Carolina$58,285$28.02
39Hawaii$54,844$26.37
40Missouri$55,147$26.51
41South Dakota$52,180$25.09
42New Hampshire$52,231$25.11
43New Mexico$54,889$26.39
44Texas$51,034$24.54
45Kansas$53,384$25.67
46Louisiana$54,552$26.23
47Florida$49,787$23.94
48Oklahoma$53,730$25.83
49Arkansas$50,211$24.14
50Maine$48,331$23.24
51Mississippi$50,786$24.42

Highest paying cities for content creators

The highest-paying cities for content creators are Seattle, WA, San Francisco, CA, and Salt Lake City, UT.

RankCityAvg. salaryHourly rate
1Seattle, WA$79,996$38.46
2San Francisco, CA$79,771$38.35
3Salt Lake City, UT$70,914$34.09
4New York, NY$70,366$33.83
5Newark, NJ$69,489$33.41
6Portland, OR$67,349$32.38
7Boston, MA$66,976$32.20
8Phoenix, AZ$66,399$31.92
9New Haven, CT$65,949$31.71
10Washington, DC$63,358$30.46
11Raleigh, NC$60,776$29.22
12Detroit, MI$60,407$29.04
13Columbus, OH$60,164$28.93
14Boulder, CO$59,523$28.62
15Minneapolis, MN$58,378$28.07
16Indianapolis, IN$57,066$27.44
17Lawrenceville, GA$57,027$27.42
18Chicago, IL$56,753$27.29
19San Antonio, TX$52,094$25.05
20Jacksonville, FL$50,856$24.45

Content Creators are the most in-demand in these five cities:

  1. Seattle, WA
  2. San Francisco, CA
  3. Salt Lake City, UT
  4. New York, NY
  5. Newark, NJ

Content creator salary details

A content creator's salary ranges from $38,000 a year at the 10th percentile to $99,000 at the 90th percentile.

Average content creator salary graph
Average content creator salary graph, trends, and summary

What is a content creator's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$99,000$8,250$48
75th Percentile$79,000$6,583$38
Average$61,988$5,166$30
25th Percentile$48,000$4,000$23
10th Percentile$38,000$3,167$18

Highest paying content creator jobs

The highest paying types of content creators are senior java developer, senior .net developer, and java/j2ee developer.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Java/J2ee Developer$90,995$7,583$43.75237,912
Digital Media Internship$32,033$2,669$15.4072,449
Java Developer$88,475$7,373$42.54147,521
Web Developer$78,975$6,581$37.97227,881
NET Developer$88,984$7,415$42.78236,690
Editing Internship$35,035$2,920$16.8449,315

Top companies hiring content creators now:

  1. Meta jobs (4)
  2. Google jobs (21)
  3. Herbalife Nutrition jobs (3)
  4. Bank of America jobs (4)
  5. Odyssey jobs (38)

Which companies pay content creators the most?

Content creator salaries at Google and Amazon are the highest-paying according to our most recent salary estimates. In addition, the average content creator salary at companies like Santander Private Banking International and 2k are highly competitive.

RankCompanyAverage salaryHourly rate
1Google$131,225$63.09
2Amazon$99,782$47.97
3Santander Private Banking International$97,195$46.73
42k$96,100$46.20
5Fox News$92,132$44.29
6Herbalife Nutrition$91,730$44.10
7Hologic$90,963$43.73
8Activision Blizzard$89,748$43.15
9Bank of America$88,753$42.67
10Federal Reserve Bank$86,648$41.66
11NBCUniversal$85,989$41.34
12McKesson$85,737$41.22
13Crossover$84,026$40.40
14Santander Bank$83,780$40.28
15FiscalNote$83,338$40.07
16Movement Mortgage$83,155$39.98
17Zoho$82,943$39.88
18Jacobs Engineering Group$82,271$39.55
19The Richards Group$81,150$39.01
20Century 21 Masters$80,929$38.91

Wage gap by gender, race and education

$62,000$61,000$60,000$59,000$58,000$57,000
MaleFemale

Content Creator salary by industry

The average content creator salary varies across industries:

  • The average content creator salary in the internet industry is $73,393, the highest of any industry.
  • The average content creator salary in the finance industry is $73,239.
  • Content creators in the start-up industry earn an average salary of $61,265, the lowest of any industry.

Highest paying industries for content creators

RankIndustryAverage salaryHourly rate
1Internet$73,393$35.29
2Technology$73,239$35.21
3Media$65,566$31.52
4Start-up$61,265$29.45

High paying content creator jobs

Content creator salary trends

The average content creator salary has risen by $10,070 over the last ten years. In 2014, the average content creator earned $51,918 annually, but today, they earn $61,988 a year. That works out to a 11% change in pay for content creators over the last decade.

Compare content creator salaries for cities or states with the national average over time.

Average content creator salary over time

Compare content creator salaries for individual cities or states with the national average.

Content creator salary by year

YearAvg. salaryHourly rate% Change
2025$62,000$29.80+3.3%
2024$59,900$28.82+2.3%
2023$58,600$28.17+2.1%
2022$57,400$27.58+2.7%
2021$55,800$26.83+1.8%

Recently added content creator salaries

CompanyJobLocationDate addedSalary
University of ArkansasUafs Content Creator, University WorkstudyBono, AR06/30/2025$22,957
NbtbancorpContent CreatorUtica, NY06/30/2025$60,450
GDITContent Creator (Editor)Noma, FL06/30/2025$80,750
FoxSocial Media Content CreatorNew York, NY06/28/2025$60,000
SaaltContent Creator & Marketing CoordinatorBoise, ID06/28/2025$50,000
TorridSocial Content Creator-Freelance TempFine, NY06/27/2025$58,436
TorridSocial Content Creator-Freelance TempIone, CA06/27/2025$58,436
Princeton UniversityCommunications Content Creator-TemporaryPrinceton, NJ06/27/2025$35,479
Spark Media NYCDigital Content CreatorNew York, NY06/27/2025$40,000
New York PostContent Creator, Sports (DAY Shift)New York, NY06/26/2025$65,000

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