What does a content creator do?
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Content creator responsibilities
Here are examples of responsibilities from real content creator resumes:
- Manage sales through Etsy and Facebook
- Manage social media (Facebook & Pinterest).
- Manage the company website and online store and run the social media platform.
- Implement strategic SEO techniques to maximize reach and generate views including achieving 100K+ views in two years for one video.
- Manage blog publishing calendar using SharePoint.
- Maintain and produce content on social media accounts like Facebook, Instagram, and YouTube.
- Develop and create content for web presence using HTML and CSS code.
- Create fashion-related content for Instagram and Facebook.
- Edit and sound design each sketch.
- Used JavaScript for custom client-side validation.
- Live tweet everyday from @ thedm_news twitter account.
- Proofread layouts and spreads for seasonal catalogs and website.
- Create professional resources such as resumes and LinkedIn profiles.
- Create segment ideas, form rundowns, start shows' twitter handle
- Develop and create original, hour-long, dark comedy television series.
Content creator skills and personality traits
We calculated that 6% of Content Creators are proficient in Content Creation, Instagram, and Digital Content. They’re also known for soft skills such as Customer-service skills, Detail oriented, and Creativity.
We break down the percentage of Content Creators that have these skills listed on their resume here:
- Content Creation, 6%
Create advertisements for company content creation.
- Instagram, 5%
Managed social media accounts including Twitter and Instagram, developing original content increasing user engagement and following.
- Digital Content, 5%
Promoted from Mobile/Digital Content Producer position in 05/2015.
- Clips, 4%
Helped produce films, organized cast and crews, managed scheduling Edited clips and films, managed social media, and marketing/advertising
- Digital Marketing, 4%
Used Digital Marketing Skills, Social Media Marketing Skills, Lighting Techniques, And Video Editing Skills.
- Photography, 4%
Assembled web page layout, created banner, and organized product photography so that site could be published.
Common skills that a content creator uses to do their job include "content creation," "instagram," and "digital content." You can find details on the most important content creator responsibilities below.
Customer-service skills. The most essential soft skill for a content creator to carry out their responsibilities is customer-service skills. This skill is important for the role because "webmasters have to respond politely and correctly to user questions and requests." Additionally, a content creator resume shows how their duties depend on customer-service skills: "worked with guest writers to organize and refine articles while taking care of all copywriting and advertorial layouts. "
Detail oriented. Another essential skill to perform content creator duties is detail oriented. Content creators responsibilities require that "web developers need to have an eye for detail, because a minor error in coding could cause an entire webpage to stop working." Content creators also use detail oriented in their role according to a real resume snippet: "proofread and edit content which requires attention to detail and catching grammar and syntax errors. "
Creativity. content creators are also known for creativity, which are critical to their duties. You can see how this skill relates to content creator responsibilities, because "web developers often are involved in designing the appearance of a website and must make sure that it is appealing as well as functional." A content creator resume example shows how creativity is used in the workplace: "involved in creative content development. "
The three companies that hire the most content creators are:
- Impact Technologies294 content creators jobs
- EPAM Systems77 content creators jobs
- Siemens9 content creators jobs
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Compare different content creators
Content creator vs. Media specialist
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
There are some key differences in the responsibilities of each position. For example, content creator responsibilities require skills like "content creation," "digital content," "facebook," and "snapchat." Meanwhile a typical media specialist has skills in areas such as "customer service," "project management," "sem," and "professional development." This difference in skills reveals the differences in what each career does.
Media specialists earn the highest salaries when working in the professional industry, with an average yearly salary of $57,470. On the other hand, content creators are paid more in the internet industry with an average salary of $73,393.The education levels that media specialists earn slightly differ from content creators. In particular, media specialists are 3.8% more likely to graduate with a Master's Degree than a content creator. Additionally, they're 0.2% less likely to earn a Doctoral Degree.Content creator vs. Social media specialist
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Each career also uses different skills, according to real content creator resumes. While content creator responsibilities can utilize skills like "photography," "seo," "video production," and "adobe creative suite," social media specialists use skills like "customer service," "social platforms," "social channels," and "hootsuite."
Social media specialists earn a lower average salary than content creators. But social media specialists earn the highest pay in the professional industry, with an average salary of $52,527. Additionally, content creators earn the highest salaries in the internet with average pay of $73,393 annually.In general, social media specialists achieve similar levels of education than content creators. They're 0.0% less likely to obtain a Master's Degree while being 0.2% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for content creators in the next 3-5 years?
Allison Harl Ph.D.
Associate Professor of English English Program Coordinator, Ferrum College
Content creator vs. Java/j2ee developer
Java developers are in charge of the design, development, and management of Java-based applications. Whereas, J2EE or Java 2 Platform Enterprise Edition developers are responsible for developing web and software enterprise-internet level applications. Both developers utilize the Java programming language, but the first one develops desktop-based applications while the later develop enterprise-related applications. Java developers have many roles and responsibilities, and they vary based on the applications that they develop and design.
The required skills of the two careers differ considerably. For example, content creators are more likely to have skills like "content creation," "instagram," "digital content," and "clips." But a java/j2ee developer is more likely to have skills like "web application," "java," "database," and "mvc."
Java/j2ee developers earn the best pay in the finance industry, where they command an average salary of $100,301. Content creators earn the highest pay from the internet industry, with an average salary of $73,393.java/j2ee developers typically earn higher educational levels compared to content creators. Specifically, they're 11.5% more likely to graduate with a Master's Degree, and 0.6% more likely to earn a Doctoral Degree.Content creator vs. Digital media internship
In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages. They also perform clerical support tasks such as preparing documents, taking calls and other forms of correspondence, and running errands as necessary.
Types of content creator
Updated January 8, 2025
