A content director may be responsible for different things depending on where they work. Usually, they are in charge of a company's content marketing efforts including blogs, social media, articles, and written materials. Content directors do not always write content. They may be responsible for setting up and executing a company's content marketing strategy or determining how to create, promote and distribute relevant and valuable content to attract and engage customers.
Depending on what type of industry they work in, they may lead a team of in-house or freelance writers and editors, graphic designers, proofreaders, and social media specialists. They establish and enforce a company's editorial standards. They create efficient content processes and develop content distribution strategy. Ultimately, they ensure that the content being created helps to drive your ultimate business goals.
You will need experience of at least ten years in marketing, communication, or other editorial roles to qualify for this position. You will also need to be a good communicator, problem solver, and multitasker You should also invest in a bachelor's degree in communication, journalism, or marketing. A good content manager can make a median salary of $53,000 per years plus bonuses.
There is more than meets the eye when it comes to being a content director. For example, did you know that they make an average of $51.2 an hour? That's $106,492 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many content directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, organizational skills and communication skills.
When it comes to the most important skills required to be a content director, we found that a lot of resumes listed 39.3% of content directors included content marketing, while 7.7% of resumes included web content, and 7.3% of resumes included content development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the content director job title. But what industry to start with? Most content directors actually find jobs in the media and technology industries.
If you're interested in becoming a content director, one of the first things to consider is how much education you need. We've determined that 73.7% of content directors have a bachelor's degree. In terms of higher education levels, we found that 13.3% of content directors have master's degrees. Even though most content directors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a content director. When we researched the most common majors for a content director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on content director resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a content director. In fact, many content director jobs require experience in a role such as editor. Meanwhile, many content directors also have previous career experience in roles such as managing editor or internship.