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Content Director Careers

A content director may be responsible for different things depending on where they work. Usually, they are in charge of a company's content marketing efforts including blogs, social media, articles, and written materials. Content directors do not always write content. They may be responsible for setting up and executing a company's content marketing strategy or determining how to create, promote and distribute relevant and valuable content to attract and engage customers.

Depending on what type of industry they work in, they may lead a team of in-house or freelance writers and editors, graphic designers, proofreaders, and social media specialists. They establish and enforce a company's editorial standards. They create efficient content processes and develop content distribution strategy. Ultimately, they ensure that the content being created helps to drive your ultimate business goals.

You will need experience of at least ten years in marketing, communication, or other editorial roles to qualify for this position. You will also need to be a good communicator, problem solver, and multitasker You should also invest in a bachelor's degree in communication, journalism, or marketing. A good content manager can make a median salary of $53,000 per years plus bonuses.

There is more than meets the eye when it comes to being a content director. For example, did you know that they make an average of $51.2 an hour? That's $106,492 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Content Director Do

There are certain skills that many content directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, organizational skills and communication skills.

When it comes to the most important skills required to be a content director, we found that a lot of resumes listed 39.3% of content directors included content marketing, while 7.7% of resumes included web content, and 7.3% of resumes included content development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the content director job title. But what industry to start with? Most content directors actually find jobs in the media and technology industries.

How To Become a Content Director

If you're interested in becoming a content director, one of the first things to consider is how much education you need. We've determined that 73.7% of content directors have a bachelor's degree. In terms of higher education levels, we found that 13.3% of content directors have master's degrees. Even though most content directors have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a content director. When we researched the most common majors for a content director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on content director resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a content director. In fact, many content director jobs require experience in a role such as editor. Meanwhile, many content directors also have previous career experience in roles such as managing editor or internship.

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Average Salary
$106,492
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
31,315
Job Openings

Content Director Career Paths

Top Careers Before Content Director

Editor
15.8 %

Top Careers After Content Director

Editor
7.0 %

Content Director Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Content Director

Content Directors in America make an average salary of $106,492 per year or $51 per hour. The top 10 percent makes over $167,000 per year, while the bottom 10 percent under $67,000 per year.
Average Salary
$106,492
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range101k - 198k$142k$141,994
Arlington, VA
Salary Range85k - 175k$122k$122,468
New York, NY
Salary Range83k - 166k$117k$117,445
Austin, TX
Salary Range65k - 147k$98k$98,095
Atlanta, GA
Salary Range61k - 139k$93k$92,893
Miami, FL
Salary Range58k - 131k$87k$87,445
$58k
$198k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Content Director
Content Director
State of North Carolina
State of North Carolina
06/27/2021
06/27/2021
$42,78006/27/2021
$42,780
Director of Parts Content (Remote)
Director of Parts Content (Remote)
IHS Markit
IHS Markit
05/01/2021
05/01/2021
$110,73105/01/2021
$110,731
Director of Parts Content (Remote)
Director of Parts Content (Remote)
IHS Markit
IHS Markit
04/30/2021
04/30/2021
$110,73104/30/2021
$110,731
Producer-Digital Content & Content Director
Producer-Digital Content & Content Director
Arc Boulder Management LLC
Arc Boulder Management LLC
03/24/2021
03/24/2021
$157,50003/24/2021
$157,500
Director of Content
Director of Content
Premier Lacrosse League, Inc.
Premier Lacrosse League, Inc.
03/23/2021
03/23/2021
$120,00003/23/2021
$120,000
See More Recent Salaries

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Content Director Demographics

Gender

male

56.5 %

female

39.7 %

unknown

3.8 %

Ethnicity

White

73.7 %

Hispanic or Latino

10.6 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

38.2 %

French

14.7 %

Japanese

8.8 %
See More Demographics

Content Director Education

Majors

English
14.6 %

Degrees

Bachelors

73.7 %

Masters

13.3 %

Associate

5.1 %

Top Colleges for Content Directors

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

4. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

5. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

6. University of Washington

Seattle, WA • Private

In-State Tuition
$11,207
Enrollment
30,905

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Florida

Gainesville, FL • Private

In-State Tuition
$6,381
Enrollment
34,564

9. University of Rhode Island

Kingston, RI • Private

In-State Tuition
$14,138
Enrollment
13,743

10. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition
$51,832
Enrollment
4,550
See More Education Info

Online Courses For Content Director That You May Like

Content Writing Mastery 1: Content Writing For Beginners
udemy
4.2
(376)

The Complete Guide to Writing Web Content That Hooks, Engages and Sells - Modern Content Writing Techniques That Work...

Content Marketing Masterclass: Create Content That Sells
udemy
4.5
(3,006)

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

Content Writing Secrets: Complete Guide to Content Marketing
udemy
4.2
(452)

Develop your content writing skills and learn content marketing today. Build your content strategy and get more traffic...

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Top Skills For a Content Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 39.3% of content directors listed content marketing on their resume, but soft skills such as analytical skills and organizational skills are important as well.

  • Content Marketing, 39.3%
  • Web Content, 7.7%
  • Content Development, 7.3%
  • Project Management, 4.1%
  • Video Production, 3.9%
  • Other Skills, 37.7%
  • See All Content Director Skills

Best States For a Content Director

Some places are better than others when it comes to starting a career as a content director. The best states for people in this position are Rhode Island, California, Virginia, and New York. Content directors make the most in Rhode Island with an average salary of $125,954. Whereas in California and Virginia, they would average $123,675 and $114,416, respectively. While content directors would only make an average of $114,107 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Content Director Jobs:
200
Highest 10% Earn:
$213,000
Location Quotient:
1.6
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Content Director Jobs:
4,562
Highest 10% Earn:
$214,000
Location Quotient:
1.52
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Content Director Jobs:
2,326
Highest 10% Earn:
$199,000
Location Quotient:
1.77
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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How Do Content Director Rate Their Jobs?

Zippia Official Logo

4.0

Content DirectorMay 2019

4.0

Zippia Official LogoContent DirectorMay 2019

What do you like the most about working as Content Director?

I love content and marketing overall. As a former journalist turned marketer, I love connecting with audiences and catering to what their interests may be, whether they know it or not yet. As a content director, I get involved in various departments like business development, finance, presidental level and others. Normally, most expect to only be involved in marketing efforts, but that simply isn't true. Show More

What do you NOT like?

I do think that depending on where you are employed some companies are not accustomed as to how involved a content department should be. Oftentimes it's either completely dead or pure chaos with workload. I think content director should be given larger authorities, teams and say regarding strategy. Oftentimes, they are overlooked due to old-school employees assuming they're glorified proofreaders or the grammar people. Show More

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Top Content Director Employers

1. iHeartMedia
4.8
Avg. Salary: 
$122,272
Content Directors Hired: 
19+
2. Clear Channel Communications
4.7
Avg. Salary: 
$113,003
Content Directors Hired: 
12+
3. Netflix
4.9
Avg. Salary: 
$134,564
Content Directors Hired: 
11+
4. Thomson Reuters
4.8
Avg. Salary: 
$118,937
Content Directors Hired: 
7+
5. Microsoft
4.9
Avg. Salary: 
$166,041
Content Directors Hired: 
4+
6. Ameriprise Financial
4.7
Avg. Salary: 
$121,931
Content Directors Hired: 
3+

Content Director Videos

Updated October 2, 2020