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Become A Content Director

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Working As A Content Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Content Director Do At Sears Holdings

* Develops and supports editorial solutions to delight and inspire customers
* Leads new business pitches/requests and initial content discussions
* Acquires new, relevant and engaging content to support our members by helping them solve problems and get things done, leaving them with a ‘Wow' experience
* Collaborates with UX/Product/Engineering teams to ensure requirements for editorial projects are clear
* Champions editorial content across SHC, making sure to involve both BU and OBU stakeholders
* Ensures overall editorial team has streamlined processes and goals that take content from conceptualization to creation to implementation seamlessly
* Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates

What Does A Content Director Do At UBM

* Developing the intellectual content of conference agendas based on results from research conducted
* Conducting intensive research to ascertain and validate conference content with senior executives
* Working closely with marketing and sales teams to develop and aid in the execution of comprehensive cross-functional strategies
* Researching and designing conference agendas that reflect the latest trends in the industry
* Speaker Acquisition:
* Inviting, confirming and managing ongoing relations with high level industry speakers
* Onsite Delivery**:
* Running events onsite, networking with senior executives and developing future business
* Meticulous on-site execution of conferences to exceptional standards of customer service
* Copy Writing:
* Creating original, engaging copy for the event brochure, website and associated promotional pieces
* Other content production might include sales-driven brochures, web, direct mail and email copy to drive delegate sales

What Does A Content Director Do At Bristol Myers Squibb

* Accountable for ensuring the clear, accurate and scientifically rigorous communication of BMS real world/outcomes research information for Opdivo.
* This role will report to the Lead, WW Real World/Outcomes Research Publications and Content.
* Engage with key internal stakeholders to facilitate early identification of anticipated data disclosures that may be relevant enabling timely preparation of other data dependent communications
* Deliver strategically aligned scientific content including slide decks, MI letters, dossier on RW/OR data in partnership with WWHEOR leads, Access leads, Field Medical Communication Liasion RW/OR and HQ Medical leads working collaboratively across key functions and markets.
* Deliver strategically aligned publication plans and timely journal submissions/publications and congress presentations of RW/OR data in partnership with WWHEOR leads, WW Pubs/Content leads and HQ Medical Leads.
* Implement effective & consistent strategies for engaging matrix teams and external authors to advise on & shape publication plan strategy
* Establishing and regularly communicating clear metrics aligned to meeting customer needs and demonstrating desired outcomes of activities
* Manages 3rd party providers to ensure the timely delivery of quality publications and scientific content
* Review publication drafts for scientific quality and to ensure alignment & consistency with author direction, scientific communication platform & key communication points supported by data
* Manages and prioritizes multiple projects, provides solutions to complex problems, and delivers complete and accurate information within deadlines.
* Partners with Operations & Execution Leads to assess, plan, and allocate resources (budget, medical writing, biostatistical services) to ensure timely delivery of high quality communications.
* Fosters collaborative relationships with publishers of outcomes research journals, medical associations & other relevant stakeholder groups.
* Monitoring the external medical and scientific information landscape, identifying trends in content inquiry and aligning and adjusting to relevant trends to better meet customer needs through internal process improvements
* Maintains awareness of applicable legal, regulatory and compliance framework and good research/publication practices applicable to health economics and outcomes research
* Ensuring compliance with internal and external standards and models good publication practices and principles among authors and internal publication stakeholder community ensuring all publications are being authored, written, and reviewed according to GPP3 and BMS processes
* The scope of role will initially be limited to 1 tumor type or pan-tumor value activities but may be expanded to other tumor types in future as team grows.
* While the role currently does not have direct reports, it is expected to have direct reports in future.
* In the case of an alliance partnership, responsible for establishing work plan and building relationships necessary for success

What Does A Content Director Do At Kendo, a Division of LVMH

* Content Strategy & Development
* Develop the education content strategy for all Kendo brands, establishing global consistency, market and retailer-specific content creation and streamlined delivery to international partners and field sales teams; ensure programs and formats are results-driven, engaging, fun and interactive
* Own 360 lifecycle of education content development and implementation (ideation, creation, review and delivery) – i.e. curate brand/product training content, copywriting and overseeing video production process from beginning to end
* Lead instructional design and creation to drive education content strategy - i.e. training platforms and modules, brand and product tools, technology-based trainings and digital tools, curriculum development related to core products and new product launches and instructional videos focused on artistry, product knowledge and client service
* Establish process and standards for writing creative briefs, kick off meetings, review sessions, content approval, and routing for all creative education content needs across all Kendo brands; must understand, and be able to develop productive relationships with Creative Teams and Designers
* Ideate, develop and execute education content and 360 activation plans to articulate brand and product storytelling, product innovation and hands-on, activity based training modules for retail staff and Kendo Field Sales Teams
* Strategize and ensure excellence in execution within all retailer training programs and initiatives – i.e. Sephora – SBES, Artistry Lab, CAN Colour Encore, New Store Opening trainings, SiJCP
* Train The Trainer, international launch trainings and internal field sales team conferences)
* Global Brand & Product Training Content
* Partner with key international partners to develop content across all Kendo brands and ensure consistency with storytelling, artistry technique, skincare application and brand messaging
* Develop strategic global education programs that translate brand insights into meaningful, on-brand education initiatives; ensure that market-specific and cultural needs are met within programs
* Ability to translate content through a global lens and “kit” training content for deployment with different international SEPHORA channels and global retailers
* Proactively work with retail education partners and Kendo’s Field Teams to conduct training needs analyses, lead ideation sessions, design innovative training programs and materials and research training methods, technologies and theories of adult learning on an ongoing basis
* Lead “train the trainer” sessions to educate KENDO Field Sales Teams on product knowledge, advanced skincare application techniques, and selling behaviors, functioning as a resource and leader, providing product and sales expertise
* Leadership & Project Management
* Lead, develop and motivate a high performing team of Global Content Development Managers, responsible for branded content creation; coach the team on building project plans, tracking KPI’s, developing strategic objectives for all education materials, creative briefing and feedback
* Strong aptitude for sharing Vision & Purpose, identifying KPI’s and setting clear objectives with direct reports
* Responsible for budget management of individual programs to contribute to overall budget management of Global Education department; includes negotiating costs with vendors, reconciliation of departmental expenses and involvement in budget planning for fiscal year
* Partner with Global Education & Events team in development of Sales & Education Conferences and meetings with Kendo Field Sales Team, to include: establishing meeting priorities, agenda planning, facilitation of meeting topics
* Identify and prioritize learning needs of specific SEPHORA employee segments (Sr Artists, EDU Leads, SiJCP Beauty Educators, cast, etc) and create training solutions to enhance brand and product passion
* Ability to deliver multiple projects simultaneously, set priorities and meet competing deadlines; maintain creative and active problem solving to drive on time and quality delivery for all projects

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How To Become A Content Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Content Director jobs

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Content Director Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Chinese

  • Japanese

  • Mandarin

  • Italian

  • Portuguese

  • Korean

  • Czech

  • Cantonese

  • German

  • Carrier

  • Bengali

  • Choctaw

  • Arabic

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Content Director

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Content Director Education

Content Director

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Real Content Director Salaries

Job Title Company Location Start Date Salary
Director-Content Acquisition Netflix Beverly Hills, CA Apr 10, 2016 $400,000
Director Content Acquisition Netflix, Inc. Beverly Hills, CA Aug 28, 2014 $300,000
Director, Content Acquistion-European Markets Netflix, Inc. Beverly Hills, CA Sep 06, 2014 $300,000
Director Content Acquisition Netflix, Inc. Beverly Hills, CA Aug 20, 2014 $300,000
Director, Site Content & Search Wal-Mart Associates, Inc. San Bruno, CA Mar 06, 2016 $210,000
Content Director Big Spaceship LLC New York, NY Jun 13, 2016 $170,000
Content Director Columbus Networks USA, Inc. Fort Lauderdale, FL Sep 16, 2014 $160,000
Content Director Columbus Networks USA, Inc. Fort Lauderdale, FL Sep 04, 2014 $160,000
Director, Content Expert Star Management Services LLC New York, NY Sep 15, 2011 $160,000 -
Director, Mobile Content and Services Univision Interactive Media, Inc. Miami, FL May 31, 2010 $160,000
Director of Content Aegis Media Americas, Inc. New York, NY Nov 04, 2016 $150,000
Director, IFE Content and Operations Touch Inflight Solutions, Inc. Miami, FL Sep 11, 2013 $150,000
Director of Content Publishing Microsoft Corporation Bellevue, WA May 29, 2010 $149,024
Content Director Institutional Investor LLC New York, NY Jan 09, 2016 $145,000
Director, Content Management Solutions Tekstream Solutions, LLC Atlanta, GA Mar 14, 2011 $138,000
Director, Content Management Solutions Tekstream, LLC Atlanta, GA Mar 14, 2011 $138,000
Director of Content Management Y-Prime Inc. Malvern, PA Sep 20, 2014 $135,585
Director, Content Acquisition Netflix, Inc. Beverly Hills, CA Apr 22, 2013 $128,835 -
Director of Content Management Nantmobile, LLC Culver City, CA Apr 09, 2016 $127,691 -
Director, Original Content Aegis Media Americas, Inc. Santa Monica, CA Aug 18, 2014 $125,000
Content Director Paperless Inc. New York, NY May 14, 2015 $105,000 -
Director of Editorial & Content Nbcuniversal Media, LLC Stamford, CT Feb 02, 2015 $100,000 -
Director of Content Saber Es Poder, Inc. Los Angeles, CA Sep 01, 2014 $100,000
Director of Content Partcle Labs Inc. San Francisco, CA Sep 05, 2013 $96,000
Director of Content & Communications NES Health LLC Scotts Valley, CA Aug 08, 2016 $92,000
Associate Content Director Starcom Mediavest Group, Inc. New York, NY Aug 26, 2016 $90,000
Director of Content Purpose Campaigns LLC CA Nov 26, 2012 $90,000
Associate Content Director Mediavest Worldwide, Inc. New York, NY Oct 09, 2016 $90,000

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Top Skills for A Content Director


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Top Content Director Skills

  1. Online Content
  2. Video Content
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Recruit and develop online content professionals.
  • Established a video content program to increase site stickiness.
  • Created social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Review original content for publication for medical accuracy, relevance and SEO value.
  • Increased number of followers on Twitter and Facebook by 40 percent.

Top Content Director Employers

Content Director Videos

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