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Become A Content Director

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Working As A Content Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $96,000

    Average Salary

What Does A Content Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Content Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Content Director Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Editorial Director 4.1 years
Digital Director 2.7 years
Web Manager 2.6 years
Content Manager 2.0 years
Content Director 2.0 years
Content Developer 2.0 years
Content Strategist 1.7 years
Top Careers Before Content Director
Editor 14.0%
Internship 8.6%
Director 4.5%
Reporter 4.3%
Manager 3.7%
Writer 3.2%
Top Careers After Content Director
Editor 6.9%
Principal 6.5%
Director 5.6%
Consultant 5.2%
Co-Founder 4.6%
Owner 3.9%

Do you work as a Content Director?

Content Director Demographics

Gender

Male

52.2%

Female

37.9%

Unknown

9.9%
Ethnicity

White

61.6%

Hispanic or Latino

15.6%

Black or African American

11.1%

Asian

7.7%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

38.2%

French

14.7%

Japanese

8.8%

Chinese

7.4%

Italian

7.4%

Portuguese

4.4%

Mandarin

4.4%

German

2.9%

Korean

2.9%

Czech

1.5%

Cantonese

1.5%

Carrier

1.5%

Bengali

1.5%

Choctaw

1.5%

Arabic

1.5%
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Content Director Education

Schools

New York University

13.2%

Northwestern University

6.6%

Columbia University

6.6%

Syracuse University

5.5%

Ohio University -

5.5%

Temple University

5.5%

University of Southern California

5.5%

Boston University

4.9%

Michigan State University

4.4%

San Francisco State University

4.4%

University of Texas at Austin

4.4%

Full Sail University

4.4%

University of Massachusetts Amherst

4.4%

Indiana University Bloomington

4.4%

George Washington University

3.8%

University of Washington

3.3%

University of Michigan - Ann Arbor

3.3%

University of Georgia

3.3%

Florida State University

3.3%

Northeastern University

3.3%
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Majors

Communication

17.4%

Journalism

12.6%

English

11.8%

Business

10.4%

Marketing

7.2%

Photography

5.0%

Political Science

4.6%

Writing

4.1%

Graphic Design

3.8%

Fine Arts

2.9%

Public Relations

2.9%

History

2.4%

Computer Science

2.1%

Psychology

2.1%

Management

2.0%

Digital Media

1.8%

Economics

1.8%

Law

1.8%

Audiovisual Communications Technologies

1.7%

Education

1.5%
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Degrees

Bachelors

55.2%

Masters

22.8%

Other

12.2%

Associate

3.6%

Doctorate

3.0%

Certificate

2.8%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$96,000
View Detailed Salary Report
$56,000
Min 10%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$164,000
Max 90%
Best Paying Company
Microsoft
Highest Paying City
Cupertino, CA
Highest Paying State
Washington
Avg Experience Level
2.4 years
How much does a Content Director make at top companies?
The national average salary for a Content Director in the United States is $96,178 per year or $46 per hour. Those in the bottom 10 percent make under $56,000 a year, and the top 10 percent make over $164,000.

Real Content Director Salaries

Job Title Company Location Start Date Salary
Director-Content Acquisition Netflix Beverly Hills, CA Apr 10, 2016 $400,000
Director, Content Acquistion-European Markets Netflix, Inc. Beverly Hills, CA Sep 06, 2014 $300,000
Director Content Acquisition Netflix, Inc. Beverly Hills, CA Aug 28, 2014 $300,000
Director Content Acquisition Netflix, Inc. Beverly Hills, CA Aug 20, 2014 $300,000
Director, Site Content & Search Wal-Mart Associates, Inc. San Bruno, CA Mar 06, 2016 $210,000
Director of Engineering, Web Content Security Shape Security, Inc. Mountain View, CA Oct 21, 2013 $170,000
Content Director Big Spaceship LLC New York, NY Jun 13, 2016 $170,000
Content Director Columbus Networks USA, Inc. Fort Lauderdale, FL Sep 16, 2014 $160,000
Content Director Columbus Networks USA, Inc. Fort Lauderdale, FL Sep 04, 2014 $160,000
Director, Content Expert Star Management Services LLC New York, NY Sep 15, 2011 $160,000 -
$200,000
Director, Mobile Content and Services Univision Interactive Media, Inc. Miami, FL May 31, 2010 $160,000
Director of Content Aegis Media Americas, Inc. New York, NY Nov 04, 2016 $150,000
Director of Content Publishing Microsoft Corporation Bellevue, WA May 29, 2010 $149,024
Content Director Institutional Investor LLC New York, NY Jan 09, 2016 $145,000
Director, Content Management Solutions Tekstream Solutions, LLC Atlanta, GA Mar 14, 2011 $138,000
Director, Content Management Solutions Tekstream, LLC Atlanta, GA Mar 14, 2011 $138,000
Director of Content Management Y-Prime Inc. Malvern, PA Sep 20, 2014 $135,585
Director, Content Acquisition Netflix, Inc. Beverly Hills, CA Apr 22, 2013 $128,835 -
$425,000
Director of Content Management Nantmobile, LLC Culver City, CA Apr 09, 2016 $127,691 -
$140,000
Director, Original Content Aegis Media Americas, Inc. Santa Monica, CA Aug 18, 2014 $125,000
Director, Content Syndication Media Convergence Group, Inc. New York, NY Aug 27, 2015 $110,000
Content Director Paperless Inc. New York, NY May 14, 2015 $105,000 -
$125,000
Director of Editorial & Content Nbcuniversal Media, LLC Stamford, CT Feb 02, 2015 $100,000 -
$120,000
Director of Content Saber Es Poder, Inc. Los Angeles, CA Sep 01, 2014 $100,000
Director of Content Partcle Labs Inc. San Francisco, CA Sep 05, 2013 $96,000
Director of Content & Communications NES Health LLC Scotts Valley, CA Aug 08, 2016 $92,000
Associate Content Director Mediavest Worldwide, Inc. New York, NY Oct 09, 2016 $90,000
Director of Content Purpose Campaigns LLC New York, NY Aug 27, 2014 $90,000

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Top Skills for A Content Director

  1. Web Application
  2. Online
  3. Video Production
You can check out examples of real life uses of top skills on resumes here:
  • Supervised the development of SUA's nationally-recognized web applications and led the application planning process.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Assist with the video production and editing process for other sports, in addition to hockey.
  • Guide, manage, and direct the company's initiatives to maximize the use of Enterprise Content Management systems and processes.
  • Expanded Parents platforms into mobile and iPad, social footprint into SnapChat and Facebook Live and formats into video and podcast.

What is it like to work as a Content Director

4.0

Content Director

May 6, 2019 on Zippia

What was your job title?

Content Director.. Show More

What do you like the most about working as Content Director?

I love content and marketing overall. As a former journalist turned marketer, I love connecting with audiences and catering to what their interests may be, whether they know it or not yet. As a content director, I get involved in various departments like business development, finance, presidental level and others. Normally, most expect to only be involved in marketing efforts, but that simply isn't true... Show More

What do you NOT like?

I do think that depending on where you are employed some companies are not accustomed as to how involved a content department should be. Oftentimes it's either completely dead or pure chaos with workload. I think content director should be given larger authorities, teams and say regarding strategy. Oftentimes, they are overlooked due to old-school employees assuming they're glorified proofreaders or the grammar people... Show More

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Top 10 Best States for Content Directors

  1. California
  2. Virginia
  3. Rhode Island
  4. New Jersey
  5. Colorado
  6. New York
  7. Pennsylvania
  8. District of Columbia
  9. Delaware
  10. Washington
  • (4,171 jobs)
  • (696 jobs)
  • (112 jobs)
  • (689 jobs)
  • (374 jobs)
  • (1,643 jobs)
  • (693 jobs)
  • (238 jobs)
  • (44 jobs)
  • (484 jobs)

Top Content Director Employers

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Jobs From Top Content Director Employers

Content Director Videos

Scoop.it Content Director - The Lean Content Marketing Solution for SMBs

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