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Become A Content Director

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Working As A Content Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Content Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Content Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Content Director jobs

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Content Director Demographics

Gender

Male

55.0%

Female

43.6%

Unknown

1.4%
Ethnicity

White

79.4%

Hispanic or Latino

9.8%

Asian

8.0%

Unknown

1.9%

Black or African American

0.9%
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Languages Spoken

Spanish

44.2%

French

9.6%

Chinese

7.7%

Japanese

5.8%

Mandarin

5.8%

Italian

5.8%

Portuguese

3.8%

Korean

3.8%

Czech

1.9%

Cantonese

1.9%

German

1.9%

Carrier

1.9%

Bengali

1.9%

Choctaw

1.9%

Arabic

1.9%
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Content Director Education

Schools

New York University

10.6%

Temple University

8.0%

Syracuse University

6.2%

Northwestern University

6.2%

Michigan State University

5.3%

San Francisco State University

5.3%

Columbia University

5.3%

Boston University

5.3%

Florida State University

5.3%

Ohio University -

4.4%

Full Sail University

4.4%

University of Massachusetts Amherst

4.4%

University of Texas at Austin

4.4%

Brigham Young University

3.5%

George Washington University

3.5%

University of Wisconsin - Stevens Point

3.5%

California Polytechnic State University-San Luis Obispo

3.5%

University of Maryland - College Park

3.5%

James Madison University

3.5%

Cornell University

3.5%
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Majors

Communication

18.0%

Journalism

11.6%

English

10.2%

Business

9.7%

Marketing

8.5%

Political Science

5.0%

Photography

4.5%

Writing

4.3%

Fine Arts

3.8%

Graphic Design

3.8%

Psychology

2.6%

Public Relations

2.4%

History

2.4%

Digital Media

2.1%

Computer Science

2.1%

Audiovisual Communications Technologies

2.1%

Management

1.9%

Liberal Arts

1.9%

Education

1.7%

Sociology

1.7%
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Degrees

Bachelors

53.0%

Masters

24.8%

Other

11.6%

Associate

4.0%

Doctorate

3.3%

Certificate

3.2%

Diploma

0.2%
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Part Time
Internship
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Real Content Director Salaries

Job Title Company Location Start Date Salary
Director-Content Acquisition Netflix Beverly Hills, CA Apr 10, 2016 $400,000
Director, Content Acquistion-European Markets Netflix, Inc. Beverly Hills, CA Sep 06, 2014 $300,000
Director Content Acquisition Netflix, Inc. Beverly Hills, CA Aug 28, 2014 $300,000
Director Content Acquisition Netflix, Inc. Beverly Hills, CA Aug 20, 2014 $300,000
Director, Site Content & Search Wal-Mart Associates, Inc. San Bruno, CA Mar 06, 2016 $210,000
Content Director Big Spaceship LLC New York, NY Jun 13, 2016 $170,000
Director of Engineering, Web Content Security Shape Security, Inc. Mountain View, CA Oct 21, 2013 $170,000
Content Director Columbus Networks USA, Inc. Fort Lauderdale, FL Sep 16, 2014 $160,000
Content Director Columbus Networks USA, Inc. Fort Lauderdale, FL Sep 04, 2014 $160,000
Director, Content Expert Star Management Services LLC New York, NY Sep 15, 2011 $160,000 -
$200,000
Director, Mobile Content and Services Univision Interactive Media, Inc. Miami, FL May 31, 2010 $160,000
Director of Content Aegis Media Americas, Inc. New York, NY Nov 04, 2016 $150,000
Director of Content Publishing Microsoft Corporation Bellevue, WA May 29, 2010 $149,024
Content Director Institutional Investor LLC New York, NY Jan 09, 2016 $145,000
Director, Content Management Solutions Tekstream Solutions, LLC Atlanta, GA Mar 14, 2011 $138,000
Director, Content Management Solutions Tekstream, LLC Atlanta, GA Mar 14, 2011 $138,000
Director of Content Management Y-Prime Inc. Malvern, PA Sep 20, 2014 $135,585
Director, Content Acquisition Netflix, Inc. Beverly Hills, CA Apr 22, 2013 $128,835 -
$425,000
Director of Content Management Nantmobile, LLC Culver City, CA Apr 09, 2016 $127,691 -
$140,000
Director, Original Content Aegis Media Americas, Inc. Santa Monica, CA Aug 18, 2014 $125,000
Director, Content Syndication Media Convergence Group, Inc. New York, NY Aug 27, 2015 $110,000
Content Director Paperless Inc. New York, NY May 14, 2015 $105,000 -
$125,000
Director of Editorial & Content Nbcuniversal Media, LLC Stamford, CT Feb 02, 2015 $100,000 -
$120,000
Director of Content Saber Es Poder, Inc. Los Angeles, CA Sep 01, 2014 $100,000
Director of Content Partcle Labs Inc. San Francisco, CA Sep 05, 2013 $96,000
Director of Content & Communications NES Health LLC Scotts Valley, CA Aug 08, 2016 $92,000
Director of Content Purpose Campaigns LLC CA Nov 26, 2012 $90,000
Associate Content Director Mediavest Worldwide, Inc. New York, NY Oct 09, 2016 $90,000

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Top Skills for A Content Director

OnlineContentVideoContentFacebookSEOTwitterContentManagementSystemWebContentContentStrategyContentCreatorsDigitalContentPressReleasesInternetContentDevelopmentEditorialCalendarWebSiteAdobePhotoshopHtmlGraphicDesignYoutubeConcept

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Top Content Director Skills

  1. Online Content
  2. Video Content
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Recruit and develop online content professionals.
  • Established a video content program to increase site stickiness.
  • Created social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Review original content for publication for medical accuracy, relevance and SEO value.
  • Increased number of followers on Twitter and Facebook by 40 percent.

Top Content Director Employers

Content Director Videos

Scoop.it Content Director - The Lean Content Marketing Solution for SMBs

What does a marketing manager do?

Career Advice on becoming a Creative and Content Director by Callum M (Full Version)

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