Where do you want to work?
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Content Director
Top Careers After Content Director
Hispanic or Latino9.8%
Black or African American0.9%
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New York University10.6%
Michigan State University5.3%
San Francisco State University5.3%
Florida State University5.3%
Ohio University -4.4%
Full Sail University4.4%
University of Massachusetts Amherst4.4%
University of Texas at Austin4.4%
Brigham Young University3.5%
George Washington University3.5%
University of Wisconsin - Stevens Point3.5%
California Polytechnic State University-San Luis Obispo3.5%
University of Maryland - College Park3.5%
James Madison University3.5%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Director-Content Acquisition||Netflix||Beverly Hills, CA||Apr 10, 2016||$400,000|
|Director Content Acquisition||Netflix, Inc.||Beverly Hills, CA||Aug 28, 2014||$300,000|
|Director, Content Acquistion-European Markets||Netflix, Inc.||Beverly Hills, CA||Sep 06, 2014||$300,000|
|Director Content Acquisition||Netflix, Inc.||Beverly Hills, CA||Aug 20, 2014||$300,000|
|Director, Site Content & Search||Wal-Mart Associates, Inc.||San Bruno, CA||Mar 06, 2016||$210,000|
|Content Director||Big Spaceship LLC||New York, NY||Jun 13, 2016||$170,000|
|Content Director||Columbus Networks USA, Inc.||Fort Lauderdale, FL||Sep 16, 2014||$160,000|
|Content Director||Columbus Networks USA, Inc.||Fort Lauderdale, FL||Sep 04, 2014||$160,000|
|Director, Content Expert||Star Management Services LLC||New York, NY||Sep 15, 2011||$160,000 -
|Director, Mobile Content and Services||Univision Interactive Media, Inc.||Miami, FL||May 31, 2010||$160,000|
|Director of Content||Aegis Media Americas, Inc.||New York, NY||Nov 04, 2016||$150,000|
|Director, IFE Content and Operations||Touch Inflight Solutions, Inc.||Miami, FL||Sep 11, 2013||$150,000|
|Director of Content Publishing||Microsoft Corporation||Bellevue, WA||May 29, 2010||$149,024|
|Content Director||Institutional Investor LLC||New York, NY||Jan 09, 2016||$145,000|
|Director, Content Management Solutions||Tekstream Solutions, LLC||Atlanta, GA||Mar 14, 2011||$138,000|
|Director, Content Management Solutions||Tekstream, LLC||Atlanta, GA||Mar 14, 2011||$138,000|
|Director of Content Management||Y-Prime Inc.||Malvern, PA||Sep 20, 2014||$135,585|
|Director, Content Acquisition||Netflix, Inc.||Beverly Hills, CA||Apr 22, 2013||$128,835 -
|Director of Content Management||Nantmobile, LLC||Culver City, CA||Apr 09, 2016||$127,691 -
|Director, Original Content||Aegis Media Americas, Inc.||Santa Monica, CA||Aug 18, 2014||$125,000|
|Content Director||Paperless Inc.||New York, NY||May 14, 2015||$105,000 -
|Director of Editorial & Content||Nbcuniversal Media, LLC||Stamford, CT||Feb 02, 2015||$100,000 -
|Director of Content||Saber Es Poder, Inc.||Los Angeles, CA||Sep 01, 2014||$100,000|
|Director of Content||Partcle Labs Inc.||San Francisco, CA||Sep 05, 2013||$96,000|
|Director of Content & Communications||NES Health LLC||Scotts Valley, CA||Aug 08, 2016||$92,000|
|Associate Content Director||Starcom Mediavest Group, Inc.||New York, NY||Aug 26, 2016||$90,000|
|Director of Content||Purpose Campaigns LLC||CA||Nov 26, 2012||$90,000|
|Associate Content Director||Mediavest Worldwide, Inc.||New York, NY||Oct 09, 2016||$90,000|
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