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Content director vs creative director

The differences between content directors and creative directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content director, becoming a creative director takes usually requires 4-6 years. Additionally, a creative director has an average salary of $137,779, which is higher than the $130,468 average annual salary of a content director.

The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a creative director are graphic design, creative concepts, and creative direction.

Content director vs creative director overview

Content DirectorCreative Director
Yearly salary$130,468$137,779
Hourly rate$62.73$66.24
Growth rate10%4%
Number of jobs48,99111,610
Job satisfaction4-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3940
Years of experience106

What does a content director do?

A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.

What does a creative director do?

A creative director is an individual who creates and maintains a vision for a company's products and branding through digital, print, and film installations. Creative directors supervise and innovative staff team such as graphic designers and artists to discuss and plan the vision's layout and visuals. They also meet with clients or marketing and advertising departments to create designs and make the necessary changes to the systems. Most creative directors must have a bachelor's degree in fine arts and should build work portfolios while starting their careers as graphic designers or photographers.

Content director vs creative director salary

Content directors and creative directors have different pay scales, as shown below.

Content DirectorCreative Director
Average salary$130,468$137,779
Salary rangeBetween $89,000 And $190,000Between $82,000 And $228,000
Highest paying CityProvidence, RIMenlo Park, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaApple
Best paying industryInternetTechnology

Differences between content director and creative director education

There are a few differences between a content director and a creative director in terms of educational background:

Content DirectorCreative Director
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorCommunicationGraphic Design
Most common collegeUniversity of GeorgiaHarvard University

Content director vs creative director demographics

Here are the differences between content directors' and creative directors' demographics:

Content DirectorCreative Director
Average age3940
Gender ratioMale, 58.6% Female, 41.4%Male, 64.7% Female, 35.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 4.4% Unknown, 5.7% Hispanic or Latino, 14.5% Asian, 7.8% White, 66.9% American Indian and Alaska Native, 0.7%
LGBT Percentage10%11%

Differences between content director and creative director duties and responsibilities

Content director example responsibilities.

  • Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Oversee submission, editing and revision of articles for publication through WordPress.
  • Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
  • Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
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Creative director example responsibilities.

  • Manage designers and lead entire in-house healthcare creative department.
  • Manage all social media outlets and create Youtube channel.
  • Create, direct, and produce engaging videos and manage Instagram page.
  • Manage staff including designers, producers, HTML designers, creative writers, and developers; interview and select candidates.
  • Manage multiple social media profiles (corporate twitter accounts and blogs) to strategically increase readership and draw website traffic.
  • Develop and manage business-to-business PowerPoint presentation service that create new business opportunities and increase revenue for the company.
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Content director vs creative director skills

Common content director skills
  • Digital Marketing, 12%
  • Content Strategy, 10%
  • Content Development, 7%
  • Content Marketing, 6%
  • Digital Content, 6%
  • Content Creation, 5%
Common creative director skills
  • Graphic Design, 6%
  • Creative Concepts, 6%
  • Creative Direction, 6%
  • Video Production, 5%
  • Photography, 5%
  • Digital Marketing, 4%

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