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Content director vs director of communications and marketing

The differences between content directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content director and a director of communications and marketing. Additionally, a content director has an average salary of $130,468, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Content director vs director of communications and marketing overview

Content DirectorDirector Of Communications And Marketing
Yearly salary$130,468$87,324
Hourly rate$62.73$41.98
Growth rate10%10%
Number of jobs48,991109,600
Job satisfaction4-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a content director do?

A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Content director vs director of communications and marketing salary

Content directors and directors of communications and marketing have different pay scales, as shown below.

Content DirectorDirector Of Communications And Marketing
Average salary$130,468$87,324
Salary rangeBetween $89,000 And $190,000Between $57,000 And $133,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateRhode IslandNew York
Best paying companyMetaPaul Hastings
Best paying industryInternetProfessional

Differences between content director and director of communications and marketing education

There are a few differences between a content director and a director of communications and marketing in terms of educational background:

Content DirectorDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content director vs director of communications and marketing demographics

Here are the differences between content directors' and directors of communications and marketing' demographics:

Content DirectorDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 58.6% Female, 41.4%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content director and director of communications and marketing duties and responsibilities

Content director example responsibilities.

  • Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Oversee submission, editing and revision of articles for publication through WordPress.
  • Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
  • Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
  • Show more

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Content director vs director of communications and marketing skills

Common content director skills
  • Digital Marketing, 12%
  • Content Strategy, 10%
  • Content Development, 7%
  • Content Marketing, 6%
  • Digital Content, 6%
  • Content Creation, 5%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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