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Content director vs director of marketing & development

The differences between content directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content director and a director of marketing & development. Additionally, a content director has an average salary of $130,468, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Content director vs director of marketing & development overview

Content DirectorDirector Of Marketing & Development
Yearly salary$130,468$98,174
Hourly rate$62.73$47.20
Growth rate10%10%
Number of jobs48,991151,893
Job satisfaction4-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a content director do?

A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Content director vs director of marketing & development salary

Content directors and directors of marketing & development have different pay scales, as shown below.

Content DirectorDirector Of Marketing & Development
Average salary$130,468$98,174
Salary rangeBetween $89,000 And $190,000Between $59,000 And $162,000
Highest paying CityProvidence, RINew York, NY
Highest paying stateRhode IslandNew York
Best paying companyMetaBaker McKenzie
Best paying industryInternetFinance

Differences between content director and director of marketing & development education

There are a few differences between a content director and a director of marketing & development in terms of educational background:

Content DirectorDirector Of Marketing & Development
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content director vs director of marketing & development demographics

Here are the differences between content directors' and directors of marketing & development' demographics:

Content DirectorDirector Of Marketing & Development
Average age3939
Gender ratioMale, 58.6% Female, 41.4%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content director and director of marketing & development duties and responsibilities

Content director example responsibilities.

  • Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Oversee submission, editing and revision of articles for publication through WordPress.
  • Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
  • Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
  • Show more

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Content director vs director of marketing & development skills

Common content director skills
  • Digital Marketing, 12%
  • Content Strategy, 10%
  • Content Development, 7%
  • Content Marketing, 6%
  • Digital Content, 6%
  • Content Creation, 5%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

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