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Content director vs director, product marketing

The differences between content directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $130,468 average annual salary of a content director.

The top three skills for a content director include digital marketing, content strategy and content development. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Content director vs director, product marketing overview

Content DirectorDirector, Product Marketing
Yearly salary$130,468$141,699
Hourly rate$62.73$68.12
Growth rate10%10%
Number of jobs48,991173,038
Job satisfaction4-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a content director do?

A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Content director vs director, product marketing salary

Content directors and directors, product marketing have different pay scales, as shown below.

Content DirectorDirector, Product Marketing
Average salary$130,468$141,699
Salary rangeBetween $89,000 And $190,000Between $97,000 And $205,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyMetaMeta
Best paying industryInternetTechnology

Differences between content director and director, product marketing education

There are a few differences between a content director and a director, product marketing in terms of educational background:

Content DirectorDirector, Product Marketing
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content director vs director, product marketing demographics

Here are the differences between content directors' and directors, product marketing' demographics:

Content DirectorDirector, Product Marketing
Average age3939
Gender ratioMale, 58.6% Female, 41.4%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content director and director, product marketing duties and responsibilities

Content director example responsibilities.

  • Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Oversee submission, editing and revision of articles for publication through WordPress.
  • Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
  • Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Content director vs director, product marketing skills

Common content director skills
  • Digital Marketing, 12%
  • Content Strategy, 10%
  • Content Development, 7%
  • Content Marketing, 6%
  • Digital Content, 6%
  • Content Creation, 5%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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