Content director demographics and statistics in the US
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Content director demographics by:
Content director gender statistics
41.4% of content directors are women and 58.6% of content directors are men.
- Male, 58.6%
- Female, 41.4%
Content director gender ratio
| Gender | Percentages |
|---|---|
| Male | 58.6% |
| Female | 41.4% |
Content director gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$131,669
Female income
$124,346
Content director gender ratio over time
This data breaks down the percentage of men and women in content director positions over time. Currently, 41.4% of content directors are female.
Content director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 76.35% | 23.65% |
| 2011 | 76.08% | 23.92% |
| 2012 | 76.58% | 23.42% |
| 2013 | 76.52% | 23.48% |
| 2014 | 75.04% | 24.96% |
| 2015 | 74.65% | 25.35% |
| 2016 | 74.55% | 25.45% |
| 2017 | 73.69% | 26.31% |
| 2018 | 60.79% | 39.21% |
| 2019 | 59.74% | 40.26% |
| 2020 | 58.18% | 41.82% |
| 2021 | 58.56% | 41.44% |
Content director related jobs gender ratio
We compared content directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Content Director | 59% | 41% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Content director demographics by race
The most common ethnicity among content directors is White, which makes up 74.6% of all content directors. Comparatively, 8.7% of content directors are Hispanic or Latino and 8.2% of content directors are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Content director race
| Content director race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Content director race and ethnicity over time
See how content director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Content director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Content director wage gap by race
According to our data, asian content directors have the highest average salary compared to other ethnicities. Black or african american content directors have the lowest average salary at $124,348.
| Ethnicity | Salary |
|---|---|
| Unknown | $130,999 |
| White | $130,407 |
| Black or African American | $124,348 |
| Asian | $143,359 |
| Hispanic or Latino | $129,955 |
Average content director age
See how the average age of content directors varies based on ethnicity and gender.
Male
Female
Content director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Content director age breakdown
The average age of content directors is 40+ years years old, representing 44% of the content director population.
Content director age breakdown
| Content Director Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Content director educational attainment
The most common degree for content directors is bachelor's degree, with 77% of content directors earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 5%.
- Bachelor's, 77%
- Master's, 14%
- Associate, 5%
- Doctorate, 2%
- Other Degrees, 2%
Content directors by degree level
| Content director degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 14% |
| Associate | 5% |
| Doctorate | 2% |
| Other Degrees | 2% |
Content director jobs you might like
Content director wage gap by degree level
According to the data, content directors with a Doctorate degree earn more than those without, at $159,852 annually. With a Master's degree, content directors earn a median annual income of $153,037 compared to $135,274 for content directors with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $153,037 |
| Bachelor's Degree | $135,274 |
| Doctorate Degree | $159,852 |
Content director employment statistics
Most content directors work for a private in the media industry.
Company size where content directors work
Below, you can see the size of companies where content directors work.
Content director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 16% |
Content director jobs by company type
Employees with the content director job title have their preferences when it comes to working for a company. For instance, most content directors prefer to work at private companies over public companies.
Content director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 22% |
| Private | 68% |
| Government | 3% |
Content director jobs by industry
The most common industries for content directors are media, technology and professional.
Content director industry statistics
| Industry | Percentages |
|---|---|
| Media | 20% |
| Technology | 13% |
| Professional | 10% |
| Fortune 500 | 8% |
| Start-up | 7% |
| Internet | 5% |
| Finance | 5% |
| Non Profits | 5% |
| Education | 5% |
| Government | 3% |
| Health Care | 3% |
| Retail | 3% |
| Telecommunication | 3% |
| Hospitality | 2% |
| Manufacturing | 2% |
| Insurance | 2% |
| Automotive | 1% |
| Construction | 1% |
| Real Estate | 1% |
Content director turnover and employment statistics
Content director unemployment rate over time
The unemployment rate for content directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Content director unemployment rate by year
| Year | Content director unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average content director tenure
The average content director stays at their job for 1-2 years, based on the 1,194 content directors resumes in Zippia's database.
Content director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 17% |
| 1-2 years | 37% |
| 3-4 years | 13% |
| 5-7 years | 18% |
| 8-10 years | 8% |
| 11+ years | 7% |
Content director LGBT ratio compared to similar jobs
Review the percent of content directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Sales Executive | 7.25% | 168,737 |
| Promotions Director | 9.54% | 8,812 |
| Content Director | 9.86% | - |
| Manager Of Employee Communications | 16.11% | 25,512 |
Similar content director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Sales Executive | 7.25% | 168,737 |
| Promotions Director | 9.54% | 8,812 |
| Manager Of Employee Communications | 16.11% | 25,512 |
Foreign languages spoken by content directors
The most common foreign language among content directors is Spanish at 38.2%. The second-most popular foreign language spoken is French at 14.7% and Japanese is the third-most popular at 8.8%.
- Spanish, 38.2%
- French, 14.7%
- Japanese, 8.8%
- Chinese, 7.4%
- Italian, 7.4%
- Other, 23.5%
Content director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.2% |
| French | 14.7% |
| Japanese | 8.8% |
| Chinese | 7.4% |
| Italian | 7.4% |
| Other | 23.5% |
