Content director job description

Core Digital Media brands empower people to improve their financial lives every day. We are one of the largest advertisers on the internet and tens of millions of people come to our sites each month. We have helped many of them save thousands of dollars off a variety of recurring expenses such as their mortgage, insurance premiums, credit card fees, etc. Our websites provide our consumers with valuable information and the ability to comparison shop service providers as they navigate some of life's biggest financial decisions.

Core Digital Media is a proud member of the Rocket Companies family [“RKT” on NYSE] and works in close partnership with its sister companies Rocket Mortgage, Rocket Homes and Rocket Auto. These companies are all market leaders in their industries and who are obsessed with helping their clients achieve the dream of homeownership and financial freedom.

Core Digital Media is committed to building and maintaining a culture of diversity, equity and inclusion, where all are welcomed and have the opportunity to flourish in their careers.
The Opportunity
Core Digital Media is currently seeking a Director of Content to join the team in Playa Vista. We are looking for an experienced editorial and peopleleader with expertise in the personal finance category to establish the editorial and content strategy for our new content-driven brands. You will work alongside the SEO and product teams and be integral in ensuring that we publish top content that resonates with our readers, search engines, and ultimately drives quality organic traffic.

You
You are an experienced leader adept and developing, articulating, and driving the implementation of content strategies that have resulted in significant increases in relevant user traffic, preferably from the ground up. You are analytical, metrics-driven, and action-oriented. You are comfortable taking ownership and developing strategy, as well as rolling up your sleeves to get things done.
You demonstrate a clear ability to develop tactics and campaigns that drive the business goals: audience growth, engagement, acquisition, and reach.
You are passionate about the development and growth of team members and ensuring that diverse points of view are considered in all decision-making. You are guided by the fact that leader success is determined by team success.
Responsibilities Oversee, mentor, and empower team members and direct reports to achieve company, team, and personal development goals.Own the editorial vision, provide leadership, and be goal orientated toward article performance and volume.Work with SEO, CRM, and product teams to help develop and implement profitable content initiatives.Oversee an editorial calendar for personal finance topics that adapts to search trends.Lead the process of developing content via our freelance writers.Manage content distribution Track content performance, user behavior and traffic patterns, and make strategic decisions based on that data.
Qualifications6+ years of hands-on experience in content management, increasing traffic and revenue.Strong project management skills. Will need to see projects from beginning to end.Proactive and solution oriented.Ability to interpret trends and deliver engaging content that drives qualified customers to the sites.Content distribution and/or PR experience is a plus Detail-oriented, highly organized.Bachelor's degree or higher or equivalent experience
Core Digital Media an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Core Digital Media is committed to diversity, equity and inclusion and the principle of equal employment opportunity for all employees. CDM provides employees with a work environment free of discrimination and harassment.

Director, Clinical Content & Resources

Location: Denver, CO

Minimum Education: Master's Level Degree in a Healthcare related field

Professional License/Certification:

MD, DO, NP, PA, or RN preferred

MS certification (Multiple Sclerosis Certified Specialist or Multiple Sclerosis Certified Nurse) preferred but not required

Minimum Experience:

6+ years' experience

Experience in the clinical management of MS required (minimum 4+ years)

Competencies required are strong skills in communications, relationship-building, influencing, problem-solving and strategic thinking. Must have the ability to build trust with agency employees and build trust and motivate employees and staff and volunteers to perform at their best in order to achieve strategic business outputs. Must have the ability to think through problems, make inclusive decisions, and lead others through complex situations. Technical/Other: Commitment to the mission, vision, cultural values, and expectations of the National MS Society This position will be required to drive/travel on Society business. Candidate must possess a valid driver's license, proof of insurance and reliable transportation. The Society does run motor vehicle checks for all positions which require driving, and the applicant must meet the Society guidelines. Availability to work occasional nights and weekends to support events, committee meetings, etc. Compensation & Benefits:

Estimated compensation range for this role is $63,400 -$76,700 annually. Final offers will be based on candidate geographic location, consider career experience and may vary from this range due to these factors.

You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees. Your benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Educational Reimbursement Plan; Professional Development Assistance; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Life Assistance Plan as well as additional voluntary benefit offerings. We value continuous learning and support your professional development through a Professional Development Assistance plan. You will join an incredible mission focused team of people!

The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.

• Develop, plan and execute 360, multi-channel content & communications strategy (with a focus on earned, editorial and social media content) focused on customer acquisition and retention
• Manage PR agency and advance media relations (business and consumer), pitch the press, and develop contacts with media members, influencers, and publishers
• Exhibit bold creativity and ability to push against convention to create meaningful brand opportunities and strong results
• Demonstrated ability of asking for budgets to pursue your ideas and strategic initiatives or experiments
• Have a strong understanding of data, including the ability to draft research and unearth insights. Must demonstrate experience with developing customer insights.
• Map content to the customer journey using audience insights, personas, messaging, key segments, competitive intelligence, and feedback from customers
• Ability to measure the success of your work (owned and earned media measurement, monitoring and reporting tools and practices)
• Contribute to and support plans to build Nirvana's brand organically, including through social media, thought leadership, and partner relationships
• Proactively and expeditiously address communications needs, both planned and unanticipated - you're very familiar and comfortable in times of crisis
• Collaborate with cross-functional teams across Revenue, Creative, Product Marketing, and more to ensure unified strategic approach and message cohesion

• Manage content creators (full-time and contractors)

Requirements

• 7+ years in a content and/or communications role, with evidence of consistently increasing responsibility
• A POV on launching a brand, not just launching products/features
• Clear and concise communication with team members and senior management
• Strong and confident leadership
• Demonstrated success building and executing content & communications strategy and programs in a rapidly-changing, fast-moving environment; startup or fintech experience a plus
• Ability to flex between setting strategy and executing, with affinity for both
• Executive presence with an ability to influence and drive requirements across a diverse set of stakeholders at senior levels
• Must be capable of writing and creating content that tells a compelling Nirvana story to consumers and brand partners
• Analytically creative – applies performance metrics to strategy and is devoted to the story

Closing

Our founding CEO, industry pioneer Bill Harris, has started eight other financial technology companies, including Personal Capital and PayPal. Additionally, our founding leadership team and advisors include industry veterans who've built other pioneering fintechs. The team attributes much of their prior success

to the employees they have been able to hire, develop, and retain while fostering a growth mindset within their organizations. We are committed to the same at Nirvana and are excited to be hiring for critical roles to join our founding team.

Bold, passionate, creative thinkers and risk-takers excel at Nirvana. Inquisitive Individuals with the desire to discover and learn. We have some truly new ideas, but we know we need a diverse team to make it happen. We want individuals to join us in taking risks in the products we set out to build and take to market. Individuals who are simultaneously strategists, leaders, and individual contributors who thrive in early-stage companies where everyone wears a collection of hats and enjoys doing so.