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Content director skills for your resume and career

Updated January 8, 2025
2 min read
Quoted experts
Dr. Adam Davis,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical content director skills. We ranked the top skills for content directors based on the percentage of resumes they appeared on. For example, 11.5% of content director resumes contained digital marketing as a skill. Continue reading to find out what skills a content director needs to be successful in the workplace.

15 content director skills for your resume and career

1. Digital Marketing

Here's how content directors use digital marketing:
  • Company: Digital Marketing Firm for Chiropractors & Dentists Nationwide Responsibilities: Being the only content curator for this successful start-up.
  • Utilized digital marketing, SEO, HTML, CMS, and social media, resulted in 2014 highest engagement to date

2. Content Strategy

Here's how content directors use content strategy:
  • Developed an extensive content strategy that provided a seamless content experience across the entire customer journey.
  • Lead content strategy for PennEnergy, a global B2B energy brand within PennWell Corporation serving over 200,000 industry professionals monthly.

3. Content Development

Content development refers to how users receive knowledgeable fillings obtained through extensive research, editing, and manipulations of the content to suit their needs.

Here's how content directors use content development:
  • Lead content development and management for Federal proposals and company strategic documents.
  • Seasoned leader with responsibilities for content development.

4. Content Marketing

Here's how content directors use content marketing:
  • Developed and executed dynamic online content marketing campaign.
  • Created and executed yearly strategic product development, content marketing, and process improvement plans to achieve annual revenue targets.

5. Digital Content

Here's how content directors use digital content:
  • Develop, present, and recommend digital content and visual material to support marketing and branding efforts.
  • Produced digital content supporting and enhancing brand and initiatives of #1 News/Talk Radio Station in US.

6. Content Creation

Here's how content directors use content creation:
  • Played key role on Marketing team that developed innovative approach for keyword research (including Geo-specific) and content creation.
  • Consult with the product development team on the evolution of a more effective tool for content creation and sharing.

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7. Web Content

Here's how content directors use web content:
  • Edited existing web content to improve readability and enhance user experience.
  • Helm the company's social media sites, such as Facebook and Twitter, and assist with other web content.

8. Project Management

Here's how content directors use project management:
  • Worked with project management, engineering, Cabinet-level officials to improve existing and create new applications.
  • Implement and advise on Scrum Agile methodologies for project management and application development.

9. Edit Content

Here's how content directors use edit content:
  • Develop, write and edit content following web style standards for two public facing and internal wiki sites.
  • Used Final Cut Pro X to edit content for a 30-minute show.

10. Content Production

Here's how content directors use content production:
  • Worked closely with management, editorial staff and reporters on content production in a deadline-driven environment.
  • Manage editorial and content production initiatives.

11. Video Content

Here's how content directors use video content:
  • Create video content from start to finish using Final Cut Pro and Adobe CS Production Premium.
  • Create all video content for international web television channel dedicated to style and culture issues.

12. Facebook

Here's how content directors use facebook:
  • Created social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
  • Expanded Parents platforms into mobile and iPad, social footprint into SnapChat and Facebook Live and formats into video and podcast.

13. PowerPoint

Here's how content directors use powerpoint:
  • Facilitated communication between financial modelers and executive leadership by translating highly technical spreadsheets into graphics and PowerPoint presentations.
  • Designed and wrote animated PowerPoint presentations for deep-dive technical sales meetings with external customers.

14. Twitter

Here's how content directors use twitter:
  • Market through social media, mostly the @youth1media Twitter handle.
  • Develop cross-platform marketing strategies for nationally-televised events with outstanding results, including trending hashtags on Twitter.

15. WordPress

Here's how content directors use wordpress:
  • Manage, edit and post blogs on Wordpress.
  • File management using the HubSpot platform, WordPress, Google Docs, Flickr, and Dropbox.
top-skills

What skills help Content Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What content director skills would you recommend for someone trying to advance their career?

Dr. Adam DavisDr. Adam Davis LinkedIn profile

Professor of English, Truman State University

At just this moment, getting a living wage is the priority, rather than maximizing salary. You need to get some experience that will let you move outward and upward from that first position. Your goal is a full-time position with bennies, one that uses your gifts. In letters of application and in interviews (REHEARSE for those) -- remember to talk about your hard skills and soft skills - prospective employers are not going to ask. Individualize the application for each job you really want, and think hard about what's most useful to that employer - talk about their needs, rather than why the position would serve your needs and interests. Have a story ready that illustrates how you made use of each trait you're claiming.

What hard/technical skills are most important for content directors?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

List of content director skills to add to your resume

Content director skills

The most important skills for a content director resume and required skills for a content director to have include:

  • Digital Marketing
  • Content Strategy
  • Content Development
  • Content Marketing
  • Digital Content
  • Content Creation
  • Web Content
  • Project Management
  • Edit Content
  • Content Production
  • Video Content
  • Facebook
  • PowerPoint
  • Twitter
  • WordPress
  • Blogging
  • Instagram
  • Business Development
  • Proofreading
  • Linkedin
  • User Experience
  • Integrated Marketing
  • Editorial Calendar
  • Lifestyle
  • Blog Posts
  • Data Analysis
  • Graphic Design
  • Marketing Collateral
  • Lead Generation
  • Google Analytics
  • HTML
  • Client Facing
  • Emerging Technologies
  • Relevant Content
  • Press Releases
  • Direct Reports
  • Editorial Strategy
  • Enterprise Content Management
  • YouTube
  • ROI
  • Video Production
  • Media Management
  • Search Engine Optimization
  • Product Development
  • Content Creators
  • Content Management System
  • Social Media Management

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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