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Job outlook for content directors in the United States
Are content director jobs in demand?
Content director job and salary trends over time
Content director jobs over time
Content director job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 2,664 | 0.00% |
| 2020 | 2,582 | 0.00% |
| 2019 | 2,520 | 0.00% |
| 2018 | 2,298 | 0.00% |
| 2017 | 2,093 | 0.00% |
Average content director salary over time
Content director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $130,468 | $62.73 | +3.9% |
| 2025 | $125,586 | $60.38 | +1.9% |
| 2024 | $123,237 | $59.25 | +1.6% |
| 2023 | $121,346 | $58.34 | +0.8% |
| 2022 | $120,383 | $57.88 | +1.9% |
Content director jobs by state
Most common states for content directors
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 402 | 58% |
| 2 | South Dakota | 869,666 | 205 | 24% |
| 3 | Massachusetts | 6,859,819 | 1,453 | 21% |
| 4 | Rhode Island | 1,059,639 | 200 | 19% |
| 5 | Arkansas | 3,004,279 | 530 | 18% |
| 6 | Iowa | 3,145,711 | 548 | 17% |
| 7 | Vermont | 623,657 | 100 | 16% |
| 8 | Oregon | 4,142,776 | 641 | 15% |
| 9 | New Jersey | 9,005,644 | 1,274 | 14% |
| 10 | California | 39,536,653 | 4,562 | 12% |
| 11 | New York | 19,849,399 | 2,326 | 12% |
| 12 | Illinois | 12,802,023 | 1,525 | 12% |
| 13 | Oklahoma | 3,930,864 | 466 | 12% |
| 14 | Utah | 3,101,833 | 379 | 12% |
| 15 | Virginia | 8,470,020 | 906 | 11% |
| 16 | Alabama | 4,874,747 | 536 | 11% |
| 17 | Louisiana | 4,684,333 | 513 | 11% |
| 18 | Washington | 7,405,743 | 734 | 10% |
| 19 | Connecticut | 3,588,184 | 366 | 10% |
| 20 | New Hampshire | 1,342,795 | 129 | 10% |
Most common cities for content directors
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Frankfort | 2 | 7% | $95,732 |
| 2 | Annapolis | 2 | 5% | $130,563 |
| 3 | Amherst | 1 | 3% | $132,899 |
| 4 | Dover | 1 | 3% | $110,799 |
| 5 | Hartford | 2 | 2% | $126,717 |
| 6 | Lansing | 2 | 2% | $115,487 |
| 7 | Boston | 4 | 1% | $134,246 |
| 8 | Baton Rouge | 2 | 1% | $102,034 |
| 9 | Scottsdale | 2 | 1% | $126,497 |
| 10 | Alexandria | 1 | 1% | $109,173 |
| 11 | Burbank | 1 | 1% | $141,432 |
| 12 | Chicago | 6 | 0% | $104,873 |
| 13 | Washington | 3 | 0% | $107,834 |
| 14 | Denver | 2 | 0% | $102,672 |
| 15 | Atlanta | 1 | 0% | $118,192 |
| 16 | Dallas | 1 | 0% | $97,416 |
| 17 | Des Moines | 1 | 0% | $93,989 |
| 18 | Detroit | 1 | 0% | $117,860 |
Content Director job outlook: Expert opinions
Our panel of content director experts
Cabrini University
Truman State University
Towson University
Auburn University-Montgomery
East Stroudsburg University of Pennsylvania
Professor Cheryl Pilchik
Marketing at Cabrini U.Cabrini University
Business Administration, Management And Operations
What Content Director skills would you recommend for someone trying to advance their career?
Professor Cheryl Pilchik: Look at all the benefits offered by the company, such as medical, holidays, 401K, etc. Also, consider using the position as a steppingstone in your field to a second job in the near future.
What Content Director skills would you recommend for someone trying to advance their career?
Dr. Adam Davis: At just this moment, getting a living wage is the priority, rather than maximizing salary. You need to get some experience that will let you move outward and upward from that first position. Your goal is a full-time position with bennies, one that uses your gifts. In letters of application and in interviews (REHEARSE for those) -- remember to talk about your hard skills and soft skills - prospective employers are not going to ask. Individualize the application for each job you really want, and think hard about what's most useful to that employer - talk about their needs, rather than why the position would serve your needs and interests. Have a story ready that illustrates how you made use of each trait you're claiming.
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What hard/technical skills are most important for Content Directors?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
What will help Content Directors increase their earning potential?
Jeff Bates: The same thing will help people in any field continue to increase their earning potential as in the past. If an employee can find a way to differentiate themselves in a positive manner and make themselves valuable or even invaluable to their company, they should see increased earnings potential. Learning a foreign language, computer skills such as Excel, good math skills, and the ability to communicate will prove to be extremely important in advancing one's career.
What certifications/licenses/courses can have the biggest impact for Content Directors?
Weichu Xu Ph.D.: We are designed some certifications to our students after they finish several classes together. For example, soft skills certification after finished business communication, organizational leadership, human resource management, organizational behaviors and team management classes etc. Project management certification after students finish relevant project management classes and pass PMP test. Data analysis certification with SAS after students finish basic data analysis using SAS, advanced data analysis using SAS, Data mining using SAS, machine learning using SAS and data visualization using SAS.
What will help Content Directors increase their earning potential?
Weichu Xu Ph.D.: We believe the bachelor degree is only give students the general knowledge to begin their career. Soft skills(good communication, leadership and team work), project management knowledge and data analysis, etc., are very important to the students' success. Google had a project showed its employees are more successful because of their soft skills.